Visual-only version of a talk io Creative Director Tim Hurles gave at the SFA 2010 conference in Dublin. Why advertising in a downturn is a good idea. Making the most of digital channels. How to get started.
33. As an owner/manager you should care because: Fans turn into real customers Fans generate interest and excitement Fans tell you how to be better Fans defend you when needed They’ll be talking about you anyway
34. Digital is not strategic an end in itself easy a cheap version of traditional magic
35. Digital is highly measurable democratic effective (used correctly) fast-moving hard to control
36. Before doing anything HAVE A PLAN Digital/social is tactical lll Should be part of overall strategy
37. social video / rich / interactive / webinars traditional Your site Outdoor/Ambient PR / media relations blogs podcasts eCRM mobile search