This document discusses why legal nurse consultants need a website. It outlines that websites are crucial for business growth and visibility, as 85% of internet users find websites through search engines and 76% won't do business with someone without a website. The document provides tips for an effective website, including having a clear purpose, call to action buttons, and maximizing marketing through search engine optimization, blogging, and social media links. It emphasizes the importance of assembling a team to build the site and maintaining and regularly updating the website.
6. 76% of those won’t do
business with someone
who doesn’t have a
website
7. You could be missing important
business opportunities with no
website or a poorly designed
website
Visibility
Competitive Advantage
Credibility
9. Within 3 seconds website needs to answer
“What does this site offer”
Home About Services Reviews Contact
10. Is your website sticky?
Do they keep coming back?
How long to do stay?
Free reports
Social Media links
Sign up for updates
Useful Resources
Newsletter
Blog
11. Tips Maximize Your Marketing
Domain name
Above the fold
Every Page
Contact Info
Call to Action
Sign up form
Bullet points
12.
13.
14. Choose Your Team
Search Engine Optimization Expert
Web Copywriter
Logo Designer
Web Designer
15. ASSEMBLE YOUR TEAM
Web Copywriter
SEO Expert
Logo Designer
Web Designer
5 page website
Each page should have
Call to action
Contact information
Maximize Marketing - MAKE IT STICKY
Offer free report/tip sheet
Optimize for Search Engines
Start blogging
17. MAINTAIN & UPDATE
SITES REGULARLY
Rewarded by Search
Engines and
increased traffic to
your website
18. THE END . . .
Gennia Holder
407-243-8560
www.timetogovirtual.com
www.socialmediacoffeetalk.com
gholder@timetogovirtual.com
LinkedIn.com/in/GenniaHolder
Facebook.com/SocialMediaCoffeeTalk
Twitter.com/SMCoffeeTalk
YouTube.com/SocialMediaCoffeeTlk
Notas do Editor
Http://blog.hubspot.com/blog/tabid/6307/bid/13639/7-Reasons-Replacing-a-Website-With-Social-Media-Is-Stupid.aspx75 years ago, the American population felt that the telephone was an expensive luxury and not crucial to business growth.
COMPETITIVE EDGE – finding your competitors thereDifferentiating your company from the competitionThose that are there – by having your pages optimized
GET CLIENTS TO TAKE ACTION VISIBILITY – don’t know where to find you
If your customers look for your company by name online and don’t find it, they will find you less trustworthy (studies say) and will be more likely to visit your competitor who is onlineCREDIBILITY – trustworthy believability - hire you, give you their email address, schedule appointment, hire you, bookmark our site. Come back to your pageYour website represents who you are and what you offer. When peoplesee it for the first time they’re thinking:• Is this site credible?• Is it trustworthy?• Is this a professional company?• Is this company stable?• Does this site make me feel welcome?• Am I in the right place?http://www.hubspot.com/Portals/53/docs/25-Website-Must-Haves-eBook.pdfwebsite's designwas more important than credibility indicators such having a privacy policy, awards or certifications
REPEAT KEY MESSAGE
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/31097/12-Critical-Elements-Every-Homepage-Must-Have-Infographic.aspx#ixzz1vWivHlJ2HOME – Clearly states what you do ABOUT - Show there’s a real organization behind siteSERVICES - Highlight expertise in services your provideTESTIMONIALS - Show that honest and trustworthy people stand behind your siteCONTACT - Make it easy to contact youmeet its purpose contain key elements that attract trafficeducate your visitorsconvert browsers into buyersgiven a specific message to take a specific actionSIGN UP FORMUSEFUL RESOURCES
Build It And They Will Come60% of business websites don’t have a contact number on the home page, making a person have to browse through the site for the “Contact” page.74.7% of business websites don’t even have an email link on the front page. If you are afraid of spam, many solutions exist to get rid of it.65.7% of web presences don’t include a form that would allow customers to ask about a product or request more info about the company.93.3% of business websites don’t conform to standards for mobile phone web programming, which makes it difficult to acquire customer loyalty from mobile junkies.Read more: http://feedproxy.google.com/~r/Smallbiztechnologycom-SmbNewsAndInsight/~3/AtpJ2YqId0I/#ixzz1vWvCxCz3MAKE IT STICKYEVERY PAGECall to ActionContact InformationLINK TO SOCIAL NETWORKING SITESCommunication HubLinkedIn, Facebook, Twitter, YouTube, BlogBEHIND THE SCENESAnalyticsSEO
FEATURES THAT MAXIMIZE YOUR MARKETING
WEB DESIGNERLOGO DESIGNERSEO/KEYWORDWEB COPYWRITERIf you would like to be able to update your website yourself, but you don't have someone on staff who has experience working with web pages and HTML code, you may want to consider a Content Management System (CMS). This is a system that will allow you to login with a username and password to update the text or photos in certain locations on your websiteHEADLINE – Within 3 seconds website needs to answer “What does this site offer? Clear. SimplePROPER CONTENT Text – written specifically for the webImagesVideoAudio
IMPORTANT – KEEP CURRENT AND RESPONSIVEAdd new serviceResource linkCompany newsHuman interest storiesNew quotations from satisfied clientsOutbound link to sitesPromote a case studies or success stories Add fresh contentResponsive – accessing from mobile site, spend more time on one pageNew trends Check your linksDomain names expirationReview your analytics Publish a newsletter offer a new reportReview – check for grammar/specillingBack up website – Check automatic backups are workingAnalyze your web copy – Maintenance plan - minor changes made by you or original designerSecurity updatesCheck email delivery of forms Check opt-in formsSearch engine optimizationRe-design page to improve look and feel Create new page or sectionWeb maintenance allows you to pinpoint which part of your website needs improvement and it also allows you to have a website that is user-friendlyGoogle will crawl through and re-index youGooglebot is Google's web crawling bot (sometimes also called a "spider"). Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google indexhttp://support.google.com/webmasters/bin/answer.py?hl=en&answer=70897http://support.google.com/webmasters/bin/answer.py?hl=en&answer=182072Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.We use a huge set of computers to fetch (or "crawl") billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site.mprovements in your http://www.theknowseattle.com/website-maintenance-can-spell-success-for-your-business/http://l5dg.com/website-maintenance/websites-require-maintenance/It means that you can add new features, improve the navigation system, have a fresh content, check for working links or have a totally different look. If your website is well-maintained, search engines will regularly visit your website and if you’re doing a good job and they like what you’re doing to your website, they might give you an award and rank the improvements in your site.monitor your website, do the necessary steps in fixing your website if there’s a problem and keep you informed about the recent activities, problems and solutions done to your website.Web maintenance is a continuous process. You must always have something new to offer, re-invent some features or redesign your site so that your customers will visit your website frequently. You should always have room for improvement because if issues or problems are ignored, it can have a negative impression to your customers regarding your business and it can lead to money loss. It is advisable to get a credible website maintenance company to deal with such problems and keep you ahead of your competitors.