Using LinkedIn To Build Influence and Income
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This document discusses how to build income and influence using LinkedIn. It provides an agenda that covers influence, using LinkedIn with sales in mind, and the first step to take. It then discusses LinkedIn as the largest professional network and how to develop a targeted profile, make connections through groups, share relevant content, and ask and answer questions to build your reputation. The document stresses that influence comes from people doing business with people they know, like, and trust and recommends using LinkedIn strategically to build your network.
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Using LinkedIn To Build Influence and Income
- 1. Building Income & Influence Using LinkedIn Gennia Holder Social Media Trainer/Consultant/Coach
- 2. AGENDA • Influence: What, Why and How • Using LinkedIn With Sales in Mind • First Step to Take
- 3. HOUSEKEEPING Cell phones off, please
- 6. LinkedIn • Largest online professional network • 161 million members • 200 countries • Over 44 million in U.S. • Executives from all Fortune 500 companies
- 7. Your Online Network Develop Targeted Profile Groups Connections (ongoing) Share Questions Events Relevant Content & Answers
- 16. CREATE MARKETING PERSONAS Give this person • A Name: •Age: •Family Size: •Geographic Location: •Income: •Hobbies: •Clubs/Organization(s): •Religious affiliation: •Political affiliation: •Publications/Books reads: •Music Listens to: •TV watches: •Time online/URLs visits: •Main motivation in life:
- 17. • Influence has nothing to do with numbers • People doing business with people they Know, Like & Trust • Use LinkedIn as a tool • Build your network strategically • Sign up for LinkedIn Workshops and/or Coaching
- 18. Gennia Holder Social Media Coach/Consultant/Trainer 407-243-8560 – gholder@timetogovirtual.com – facebook.com/socialmediacoffeetalk – linkedin.com/in/genniaholder – twitter: @smcoffeetalk
Notas do Editor
- While people who aren't signed into LinkedIn can see your public profile, the full version of your LinkedIn profile is only visible to your network of 1st-degree, 2nd-degree, and 3rd-degree connections. Tips to get your profile indexed by search engines:Choose "Make my public profile visible to everyone" in your public profile settings.Invite and connect with at least 1 connection.Supplement your profile with additional sections and information.
- What you can do
- EngagePost/comment oftenPost questions publicly to other membersAnswer questionsA secret to success in Social Media - engagement The more you connect, the more will come back to you
- EngagePost/comment oftenPost questions publicly to other membersAnswer questionsA secret to success in Social Media - engagement The more you connect, the more will come back to you
- Connections imply that you know the person well or that they're a trusted business contact. LinkedIn warns against adding complete strangers to your network, or accepting an invitation from someone you don't have a trusted relationship with. We'll talk more about this later.================To turn a contact into a connection you need to invite that person to join your network and they need to accept. Likewise, for another person to add you to their network they need to invite you and you need to accept. Regardless of who invites who, when an invitation is accepted, both parties are automatically added to each other's list of connections.Build your connections strategicallyOn LinkedIn, people in your network are called connections and your network is made up of your 1st-degree, 2nd-degree, and 3rd-degree connections and fellow members of your LinkedIn Groups. 1st-degree - People you're directly connected to because you have accepted their invitation to connect, or they have accepted your invitation. You'll see a 1st degree icon next to their name in search results and on their profile. You can contact them by sending a message on LinkedIn. 2nd-degree - People who are connected to your 1st-degree connections. You'll see a 2nd degree icon next to their name in search results and on their profile. You can contact them through an InMail or an introduction. 3rd-degree - People who are connected to your 2nd-degree connections. You'll see a 3rd degree icon next to their name in search results and on their profile. You can contact them through an InMail or an introduction. Fellow members of your LinkedIn Groups - These people are considered part of your network because you're members of the same group. You'll see a Group icon next to their name in search results and on their profile. You can contact them by sending a message on LinkedIn or using your group's discussion feature. Out of Network - LinkedIn members who fall outside of the categories listed above. You can contact them through an InMail. http://help.linkedin.com/app/answers/detail/a_id/110The most common reason for a restriction is sending too many invitations to people you don't know. A restriction is automatically triggered if too many invitations are: Declined with the I don't know response.Flagged as Spam.Tips to prevent restrictions: Invite only people that you personally know.Invite only those you'd recommend to others.Personalize your invitation message. Explain how you know them or why you want to connect.Add a current head-shot photo to your profile so people recognize you.Use an InMail or Introduction if you don't know someone's email address.Use the Ignore button for invitations from someone you know but choose not to connect with.Only use the I Don't Know option when you truly don't know the member.http://help.linkedin.com/app/answers/detail/a_id/1386
- KEYWORDSHEADLINESUMMARYSPECIALTIESSummary – who are you, what do you do. Elevator pitch, optimize for keywords • Education – use for connections • Interests – maybe too personal for biz use – you decide • Security settings – decide how open and visible you want to be • Add apps for credibility – depth*******HANDOUT*******Clarify what you do and why you are good at itBe conversational Communicate successes from current/past jobsMake sure your profile is completely filled outFill out all current and past positionsDon’t copy & paste your resumeInclude URLs linking to your blogand company websitesInclude a professional photoKeyword strategy important:Search will be done in all profile text including summaries, job descriptions, school names, job titles, Fill in all fieldsConsider carefully job titles, descriptions, etc.Links into your page / links externallyPhotosKeywordsLocaiton,