Presentation to Early Learning Coalition of Orange County on the use of social media

1. “Social Media Marketing for Child
Care Providers”
How to use social media as a tool
to
• reduce turnover
• get new clients
• attract/retain staff
• become more profitable

2. Questions
 How many of you use
Facebook . . .
for personal use?
for business?
 How many would
consider themselves
tech savvy?
 How many of you are
concerned about
turnover in your
business?

3. Social Mom Statistics
 44% use social media for
word-of-mouth
recommendations
 73% feel they find
trustworthy information
about products and
services through niche
online communities
(parenting, groceries,
family, etc.)
 96.3% of the moms
surveyed said they used
Facebook to keep in touch

4. Benefits of Social Media
 Two way communication with
parents
 Safety issues
 Being a resource for parents
(coupons, educational
material, etc.)
 Recruiting/retaining staff
 Fundraising efforts
 Ask for input and suggestions

5. Providers using Social Media

6. Carlton Facebook Page

7. Carlton Twitter Page

8. Carlton’s Linkedin Page

9. Carlton’s Website

10. Growing Days Child Care FB
Page

11. Treasures of the Heart info Page

12. Happy Days Daycare info
Page…

14. “Social Media Marketing for Child
Care Providers”
Presented by
Darien Hill
Gennia Holder
Social Media Training,Coaching &
Consulting
Facebook, LinkedIn, Twitter, YouTube,
Websites
gholder@timetogovirtual.com