How to Open a Facebook Page for Business

Copyright © 2010 by Kathy Colaiacovo
www.TimeonTaskVA.com www.MySocialMediaVA.com
www.Social4Business.com
Setup a Facebook Page
for your Business
1

Facebook Page Setup
# 1 Rule
Open under your existing personal facebook account.
DO NOT open as a business profile for the owner of the account.
Here is their warning if you try:
Facebook profiles are meant to represent a single individual. Organizations of any type are
not permitted to maintain an account under the name of their organization. We have
created Facebook Pages to allow organizations to have a presence on Facebook. These
Pages are distinct presences, separate from user profiles, and optimized for an
organization’s needs to communicate, distribute information/content, engage their fans,
and capture new audiences virally through their fan’s recommendations to their friends.
Facebook Pages are designed to be a media rich, valuable presence for any artist, business
or brand.
If you create a profile for your business, your account may be disabled for violating our
Terms of Use. If you have questions about how to best leverage your Facebook Page, please
check out our Insider’s Guide or FAQ.
October8,
2010

Type of Page to Open
Many options available – each will determine
the info you can see on the page’s info tab.
Local, Professional Service
• Use if you have hours of business to enter
and then can enter company info as well
Brand/Organization
• Use if you do not have hours of business
• Has more options for company info
• You can experiment with type of pages that
may fit your type of business
October8,
2010

Choosing Page Name
• Be Smart in choosing your page name
• CANNOT edit the page name
*Can change now if under 100 LIKES*
• Indexed by Search Engines
• Look to the Future and possible changes with your business
Time on Task Va vs. Time on Task VA – Social Media Virtual Assistant
Jane Doe ReMAX Realty vs. Jane Doe – Real Estate Agent
November,
2010

Info Tab and Profile Picture
Info tab
- Fill out completely
- Keywords to describe your company and products/services
Profile pic
- You can use your logo or
- Image up to 180 pixels wide by 540 pixels long
- Edit thumbnail so it shows up as best as possible on all wall
posts
October8,
2010

Facebook Username
• Book username once you have 25 people who have ‘liked’
your page
• Use a short url prior to that (bit.ly or tiny.url)
• Pick a version of your business name – but short
To book your username sign in to facebook and go to –
www.facebook.com/username
* Make certain you have done the same for your personal profile too.
October8,
2010

Facebook Landing Tab
• Also known as a Welcome Page on Facebook
• Uses Static FBML Application (Will be changing in 2011 to iFrames setup but
according to Facebook any FBML tabs will; be supported going forward just no new ones can be
created)
• Requires skill using html and photo editing (Hire someone if you need
help)
• Landing tabs have 40% more conversion to LIKEs that pages
without
• Showcase your business and why people should connect
• Visually appealing sales page
• Include your Elevator Speech
October8,
2010

Change where people land.
October8,
2010
Change settings on the page so that people not connected to the page already, coming in will land
on your welcome tab & so Fans can post on the wall. If no Landing tab then use the INFO tab and fill
out telling people why they should connect to your page.
Click on the options button, then settings then change:
1. Default landing tab to Welcome
2. Default view to Posts by Page and Fans.

October8,
2010

Sample Landing Pages
October8,
2010

Facebook Blog Import
A Blog is important to your Virtual Assistant business – if not
already doing this you should consider blogging. Speak to your
typical clients and write about how you help clients.
Can Import a blog or any feed to a facebook page via:
• Notes Application
• RSS Graffiti Application
• Networked Blogs
October8,
2010

USE IT
October8,
2010
• Now that you have the Page –
do NOT leave it alone or forget
about it. Use it and post new
information, talk to people,
encourage them to talk to you.
• Respond to comments!!!!
• Provide some info or tips that
show a bit of what you do so
people can learn your skills or
products.

How to Open a Facebook Page for Business

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