3. kiddicare homepage Fan Distribution incentivises the sharing of your products on social networks, driving traffic and sales to your site. The fandistribution product can sit anywhere on your website promoting whatever you want it to. In this demonstration I have selected the product page as the place where a user will see a call to action (advertisement for the service).
4. kiddicare products When the user clicks on the call to action on the product page (Shown here as ‘Recommend to a friend and earn rewards’) a lightbox will appear branded in your colours. The call to action can be anything you want it to be, but it will usually advertise a feature of the service. i.e. recommend this product and get rewards.
5. kiddicare litebox Once the merchant branded lightbox appears, the user will see a form that requests their email address and a password (this information is necessary in order to generate a unique URL for the user so we can reward them for recommendations). Nevertheless, if a user does not want to register then they still have the option to share content, but they will not be rewarded for their recommendation. We can however track users who don’t sign up and pull the same analytics from their activity.
6. kiddicare sharing Once the user advances to the sharing screen they will have the option to recommend the product on Facebook, Twitter, Email or any other of the 335 social networking sites we are integrated with. Once they post your content to these sites, we pull analytical data from the activity around the sharing, helping you shape your product development.
7. posting to facebook If the user chooses to click facebook then it will redirect them to the posting screen for facebook. From here the user can add their own comment about the product they are recommending and they would then click submit.
8. facebooknews feeds Once the user posts the link to their wall, it will appear in their friends news feeds. From this point on the the user is driving traffic to your site much in the same way as an affiliate. You are now able to advertise in the news feed portion of facebook without paying for PPC advertising. When a user clicks the link, they will be redirected back to your site.
9. kiddicare products The friends of the user will arrive back on this page and the user could potentially earn up to 4% commission on the products their friends buy on the site. Moreover, the friends could also become fandistributors and the cycle repeats.
11. kiddicare products When the user clicks on the call to action on the product page (Shown here as ‘Share and Earn kiddi-points’) a lightbox will appear branded in your colours. The call to action can be anything you want it to be, but it will usually advertise a feature of the service. i.e. recommend this product and get rewards. You will need to define what currency you would like to use for your campaign.
12. kiddicare litebox Once the merchant branded lightbox appears, the user will see a form that requests their email address and a password (this information is necessary in order to generate a unique URL for the user so we can reward them for recommendations). You will need to allocate a value to the currency for your loyalty scheme and attribute a value to any CPA (cost per action). In this case, 2000 kiddi-points have been attributed to successfully recommending the product onto social networks.
13. kiddicare sharing Once the user advances to the sharing screen they will have the option to recommend the product on Facebook, Twitter, Email or any other of the 335 social networking sites we are integrated with. Once they post your content to these sites, we pull analytical data from the activity around the sharing, helping you shape your product development.
14. posting to facebook If the user chooses to click facebook then it will redirect them to the posting screen for facebook. From here the user can add their own comment about the product they are recommending and they would then click submit.
15. facebooknews feeds Once the user posts the link to their wall, it will appear in their friends news feeds. From this point on the the user is driving traffic to your site much in the same way as an affiliate. You are now able to advertise in the news feed portion of facebook without paying for PPC advertising. When a user clicks the link, they will be redirected back to your site.
16. kiddicare campaign From within the litebox, the user can check on the progress of their sharing. The litebox becomes a campaign management tool where users can manage their recommendations so they can complete the CPA (cost per action) effectively. On the ‘my activity’ tab, users will have access to statistics around the sites they’ve shared content to, along with the clicks and transactions generated as a result.
17. kiddicare redeem What would 4000 kiddi-points buy you? The mechanics of the redemption are completely customizable by you. You determine the value of your points and what they represent. It could be vouchers, remnant inventory or cash. Our service allows you automate whatever it is you want reward your fans with and takes the pressure off of you. Fan Distribution manages fulfilment.
18. Contacts: Oli Huggins Sam Prin Head of Marketing Affiliate Platform Architect Email: oli.huggins@digitalanimal.com Email: sam.prin@digitalanimal.com Mobile: 07912478246 Mobile: 07824595584 Head Office: Zaid Crowe digitalanimal ltd. Platform Architect Studio 20, Fazeley Studios, Email: zaid@digitalanimal.com 191 Fazeley Street, Digbeth, Mobile: 07726318433 Birmingham, B5 5SE +44 (0) 121 224 7815
