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eBay Mobile Summit

    Mobile(monetization) @Sanoma Media

               @Tim_Akkerman
                     &
               @NvanAmeyden

10-05-2012
•Mid-sized European media group
 • Founded and headquartered in Finland
 • Focused on Media and Education
 • Present in Finland, Netherlands and Belgium and Russia &
   Central Eastern Europe




•Leading media company in the Netherlands
 • #1 Dutch magazine publisher (Hoofddorp)
 • #1 Dutch online publisher (Amsterdam-West)
 • #2 Dutch Commercial TV broadcaster (Amsterdam-East):
   SBS6, Net5, Veronica
Sanoma Media NL
#1 Consumer magazine publisher
#1 Online publisher
#1 Mobile publisher




400,000,000 pageviews per month
eBay Mobile Summit
eBay Mobile Summit
eBay Mobile Summit
NU.NL MOBILE PAGEVIEWS


225,000,000




  150,000,000




      75,000,000
                                                           iPad

                                                 Android

                   0                    iPhone

                          Mobile site
0
          125,000,000
                             250,000,000
                                           375,000,000
                                                         500,000,000
May-09

Jul-09

Sep-09

Nov-09

Jan-10

Mar-10

May-10

 Jul-10

Sep-10

Nov-10

Jan-11

Mar-11

May-11

 Jul-11

Sep-11

Nov-11

Jan-12
                                                                       NU.NL MOBILE PAGEVIEWS




Mar-12
                        iPad

                        iPhone
                        Android

                        Mobile site
Changing media consumption
                                                                                                   tablet
                                                           computer                                 5%
                     phone                                    45%                                 overall
                       50%                                  overall                                views
                     overall                                 views
                      views



        In the morning, relative       People reading on computers             iPad readers read more news
        readership across all three    consumer their greatest share of        on the device at night than
        platforms ramps up quickly     online news that way during the day     during other times of day
                                                                                        iPad
%
%                                                Computer
         Smartphone
%
%
%
%
%
    6       7    8    9    10   11    12   13   14    15    16    17    18    19   20   21   22     23
                                       Source: NU.nl (based on sample data)
Monetization
=
Crossmedia
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Monetization
=
Segmentation
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Monetization
=
KISS
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Monetization
=
CONSUMERS DEMAND
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Monetization
=
Smart business processes
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Monetization
=
New business models
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Monetization
=
Educating advertisers
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Back to WhatToWear
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Educating advertisers + serving users
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Mobile advertising cases
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Movie trailer
Movie trailer
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Apps end




           ?

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