1. Using QR Codes
Tim Akin
Graduate School of Management
Paul Dorn
Department of Campus Recreation
2. Using QR Codes
Tim Akin
Graduate School of Management
Paul Dorn
Department of Campus Recreation
3. Why Mobile Matters: Demographics
24% of Stanford University students view
iPhone as an extension of their brain or being
88% keep iPhone next to their bed
75% fallen asleep in bed with phone
69% more likely to forget their wallet than their
phone
Source: Conducted in winter 2010 by undergraduate anthropology students, interviews with 177
students, overseen by Stanford University professor Tanya Luhrmann
4. Why Mobile Matters: Trends
Fastest growing technology globally – 4.6 billion
by end of 2009 (1.2 billion landline DSLs)
Mobile Internet is predicted to exceed desktop
within next four years
Mobile data traffic will increase 39 times by 2014
Source: International Telecommunications Union, Morgan Stanley (Thanks to Lisa Lapin)
8. What are QR (Quick Response) Codes
QR Code (2D Code) contains information in both the vertical and
horizontal directions
QR Code holds a considerably greater volume of information than a
bar code
Source: QRCode.com, http://www.denso-wave.com/qrcode/aboutqr-e.html
9. What are QR (Quick Response) Codes
Maximum Data Characters
4,296 text
7,089 digits
2,953 bytes
Source: QRCode.com, http://www.denso-wave.com/qrcode/qrgene4-e.html
10. What are QR (Quick Response) Codes
Source: http://www.qrme.co.uk/qr-code-resources/understanding-a-qr-code.html
11. What are QR (Quick Response) Codes
Source: http://www.google.com/trends?q=qr+code
24. Creating QR Code: Link shorteners
http://campusrecreation.ucdavis.edu/cms/internal.aspx?uid=04c6dd03-ae39-
4db7-bac8-28470103502a
25. Creating QR Code: Link shorteners
http://campusrecreation.ucdavis.edu/cms/internal.aspx?uid=04c6dd03-ae39-
4db7-bac8-28470103502a
http://bit.ly/aoWR3J
28. Creating QR Code: Code Generators
delivr: http://delivr.com/qr-code-generator
29. Using QR Codes: Further Considerations
Color: Contrast
Size: At least 2 cm (0.787401575 inches)
Border: a margin or "quiet zone" of 4 modules
Placement: avoid conflicts with design, standardize
location on collateral
Distance: anticipate viewer separation from code
33. Mobile Resources
The ABCs of Mobile Marketing, University Business
MobileActive.org "A global network of people using
mobile technology for social impact."
HOW TO: Create a Mobile Website for Your Nonprofit for $8
a Month, Nonprofit Tech 2.0
QR Codes Resources
Placement and Size of QR Codes, FingerFood
QR Code (UK) portal, http://qrme.co.uk/
QR code generator (PNG or EPS files):
http://delivr.com/qr-code-generator
QR code generation (PNG) and tracking
(create free account): http://bit.ly
34. Thanks/Acknowledgements
Andy Davis, Campus Recreation
Jennifer Eting, Campus Recreation
Justin Ling, Campus Unions
Lindsay Hardy, Graduate School of Management