Marketing will never again be what it was, or what it is. Here are some reasons why, but they are just the beginning.

1. RETHINK© Tilly Pick, 2015

2. DISCLAIMER: This summary is for general information and use only. By publishing this summary, I am not endorsing, supporting, representing or guaranteeing
the truthfulness, accuracy or reliability of any of the perspectives presented and expressly disclaim any and all liability and responsibility for any action or decision
made in reliance on the information presented. All photography is sourced and attributed to its IP owner(s) whenever possible. Updated June 14, 2015.
Marketing will never again
be what it was, or what it is.
Here are some reasons why.

3. We live in a world
with more and more
information and less
and less meaning.
Thomas Wendt,
Surrounding Signifiers
Photo by themominitiative.com

4. We are so tethered by showing
the world what we are doing.
Victor Lee, Hasbro
Photo by darkroom.baltimoresun.com

5. Fan culture,
social culture
is gift culture.
You give with no
expectation of
immediate reward.
Nancy Baym,
Microsoft
Photo by popinjay321.wordpress.com

6. Jim Speros, Fidelity
Photo by Teresa Bodwell, teresawithnoh.com

7. The world only
seems interesting in
tiny morsels of information.
Seth Miller, Miller Systems

8. Photo by hometrendesign.com
A clear mission
makes new technology
decisions easier.
Stacey Howe, New Balance

9. We know the cost of experimenting.
The cost of not experimenting
is much higher.
Perry Hewitt,
Harvard University
Photo by Kavakava Architects

10. Openness
leads to inventiveness
leads to usefulness.
Linda Boff, GE
Photo Jens Herrmann and Erik Hehrmann, jenriks.de

11. Most people think
customer service begins
the moment you screw up.
It should start when someone
first expresses interest.
Chris Brogan,
Human Business Works
Photo by sethdwallpapers.com

12. We’re in a period
of convergence
of science and math
Larry Weber, Racepoint Group
in support of
the customer
service
experience.
Photo by pacc-ucc.org

13. Content is not the new currency.
It is not scarce.
A customer who
gives a damn is the
new currency.
Dave Wieneke,
ISITE Design
Photo by imgur.com

14. The best source of inspiration
is the consumer community.
Keep listening. Do less talking.
David Oksman, Life is Good
Photo by Aimee Cavenecia, sundayisforlovers.wordpress.com

15. Look at social media outcomes
not for the number but for the
meaning.
Richard Ng,
Edelman Digital
Photo by 40somethingandrising.com

16. Build-to-learn
is the best way to do research.
Prototypes
are the new storyboards.
Aman Govil, Google
Photo by furnishgreen.com

17. Digital
is fundamentally
about bringing us
closer together.
Shiv Singh,
PepsiCo Beverages

18. Digital campaigns
fail 98 out of 100 times. That is not good
for the brand. It is not good for marketing.
Marty St. George, JetBlue Airways
Photo by asparkstarts.com

19. Mobile is now the 1st screen.
It is no longer the 3rd screen.
John Caron, Catalina
Photo by bubblews.com

20. Mobile amplifies
the importance
of permission
marketing.
People will not tolerate push and unsolicited marketing on their smartphones.
Molly Plozay, First Data
Photo by torange.us

21. Photo by Blaise Reymondin
Marketing is increasingly going to become
part of the fabric of the entire organization.
Dharmesh Shah, HubSpot

22. We share things
that are beautiful.
Make your marketing content
beautiful so people want to share it.
Joe Chernov, Kinvey
Photo by windowboxcontest.com

23. That is just the beginning.