2012 NWA Conference Social Media Boot Camp General Session Presentation by Tim Brice and Tiffany Sunday. The Boot Camp Session was held during the NWA 2012 Conference in Madison, WI.

1. 2012 Social Media Boot Camp Session
Presented by Tim Brice and Tiffany Sunday

2. Examples of Social Media

3. @timbrice17 2012 NWA Social Media Boot Camp Session
Social Media’s Reach
• Foursquare – 15+ million users
• Google+ – 100+ million users
• LinkedIn – 135+ million users
• Twitter – 200+ million users
• YouTube – 490+ million users
• Facebook – 845+ million users
#NWAS12

4. @timbrice17 2012 NWA Social Media Boot Camp Session
Social Media’s Demographics
•Near 100% of online 18 to 24 year-olds use SM
•Nearly 75% of online 65+ year-olds use SM
•Over 80% of online 53 to 64 year-olds use SM
•65% of 16 to 24 year-olds choose SM over watching TV
•33% of 55+ choose SM over TV
• 88% of tablet owners, and up to 86% of smartphone
owners, use their devices while watching television.
•55% users report flooded roads or downed power lines via SM
#NWA2012

5. @timbrice17 2012 NWA Social Media Boot Camp Session
Why Social Media
• Social media is not evil
• But it is also not the silver bullet
• SM won't replace the hardened network, but it can
extend it.
• Chief Charles Werner Charlottesville VA: “If you
are responding to a disaster you are irresponsible
if you are not using social media”
#NWA2012

6. @timbrice17 2012 NWA Social Media Boot Camp Session
Why Social Media
• Tim Ballisty of TWC - “meteorologists are now a social
media first responders”.
• USGS now experimenting with crowd sourced mapping for “The
National Map”.
• Did you feel it (earthquake)?
http://earthquake.usgs.gov/earthquakes/dyfi/
• NASA now gives full journalistic credentials to those who blog or post
regularly on Facebook, Twitter or G+.
#NWA2012

7. @timbrice17 2012 NWA Social Media Boot Camp Session
Google Plus, Hootsuite and
Facebook Oh My!
#NWA2012

8. @timbrice17 2012 NWA Social Media Boot Camp Session
What is Google Plus?
•Google’s attempt at a social network (social layer)
•Started June 2011
•Currently 400 million users (100+ active)
•Integrated into all Google products
–Search
–Gmail
–YouTube
–Picasa
#NWAS12

9. @timbrice17 2012 NWA Social Media Boot Camp Session
Hangout with your friends or alone
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10. @timbrice17 2012 NWA Social Media Boot Camp Session
Circles, Circles Everywhere
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11. @timbrice17 2012 NWA Social Media Boot Camp Session
Facebook Good, Bad and Ugly
1. Facebook pages ≠ profile
2. Profile page for your friends and family (Friend)
3. Profile page for your persona (subscribe)
4. Pages – for your business (Like)
5. Page posts only reach 12% of users (unless you
pay $$$ for a higher percentage)
#NWAS12

12. @timbrice17 2012 NWA Social Media Boot Camp Session
Facebook – the good, the bad and the
ugly
• Only about 12% of people see your fan page posts.
• Set up a profile page and
allow people to subscribe
• Make sure they select “all updates”
• Facebook keeps changing the rules.
#NWAS12

13. @timbrice17 2012 NWA Social Media Boot Camp Session
Twitter
• Large user database
• 200+ million users around the world.
• 50+ million users in the U.S.
• Easy to get tweets into Twitter via web page, text, app, even
land line phones.
• Easy to search tweets and get results through various programs
and apps.
• 350+ million Tweets a day
• Rapidly Has become the best way to get information
#NWAS12

14. @timbrice17 2012 NWA Social Media Boot Camp Session
YouTube
• Very large user database.
• Easy to post videos via smart phones.
• Every minute users upload 60 hours worth of videos.
• People love to post videos of the extreme weather
they have experienced.
• Advanced search functions can help narrow your
video search.
#NWAS12

15. @timbrice17 2012 NWA Social Media Boot Camp Session
Social Media Dashboards
• Allows you to monitor and publish
– Hootsuite
– TweetDeck
– MediaFunnel
– Sproat Social
– Argyle Social
– Seesmic –
• Just bought by Hootsuite
– Plus many others…
#NWAS12

16. @timbrice17 2012 NWA Social Media Boot Camp Session
Social Media Dashboards
• Post to FB, Twitter, LinkedIn and other SM
platforms
• Monitor FB, Twitter, LinkedIn and other SM
platforms
– Twitter – searches, keywords and lists
– FB – monitor activity on your pages
• Schedule posts in the future
• Shorten links
• Analytics
#NWAS12

17. @timbrice17 2012 NWA Social Media Boot Camp Session
Hootsuite
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18. @timbrice17 2012 NWA Social Media Boot Camp Session
Using Twitter - Hootsuite
• To many retweets (RT) in your streams, filter them out –
• #nmwx OR #nmfire -filter:retweets
• Extraneous words in your streams, filter them out –
• snow OR rain OR wind OR ice –cream
• To many tweets from an annoying user in your streams , filter them out –
• #okwx OR #okice -centexwx –StormAlertsOK
• Set up a stream of local media, law enforcement, and power users –
• from:elpasotimes OR from:abc7breaking OR from:krqe OR from:LOSRanchosEM
• Hootsuite training document
• http://owl.li/dKXIV
• NWS Hootsuite training video - Twitter streams and searches -
• http://owl.li/99HR4
#NWAS12

19. @timbrice17 2012 NWA Social Media Boot Camp Session
Tim Brice
El Paso National Weather Service
+Tim Brice
@timbrice17
#NWAS12

20. @tiffany_sunday 2012 NWA Social Media Boot Camp Session
Emerging Technology and Social Media
1. Social Media has become the game changer for all
industries, individuals see the world differently and demand real time
engagement
• Transcends all generations
• Individuals demand Real Time Weather Information on mobile
devices and tablets
• 91% of online adults use social media regularly
• Comparable to Microsoft Office transition
2. Biggest Tech Trends for the Future:
a. Mobile
b. Big Data
c. Cloud Computing
d. New Digital Markets
e. Next Gen - Web
#NWAS12

21. @tiffany_sunday 2012 NWA Social Media Boot Camps
LinkedIn – More Than A Resume Placeholder
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22. @tiffany_sunday 2012 NWA Social Media Boot Camps
How to Effectively Use LinkedIn
1. Profile
• Summary
• Experience
• Recommendations
• Profile Organizer
2. Data Mining –
• How to Find People and Information
3. Group Participation
• NWA LinkedIn Group
http://www.linkedin.com/groups?gid=1858089&trk=myg_ugrp_
ovr
#NWA2012

23. @tiffany_sunday 2012 NWA Social Media Boot Camps
What is Your Social Media Ranking?
1. Klout www.klout.com
• Posting information can be delayed
2. Kred www.kred.com
• Community interaction rather number of followers
• Pulls data from Twitter
3. RebelMouse www.rebelmouse.com
• Startup – similar to Pinterest
• Compiles photos and information from the web
#NWAS12

24. @tiffany_sunday 2012 NWA Social Media Boot Camps
Maintaining and Protecting Your Online Profile
1. Google Alerts http://www.google.com/alerts
2. Facebook
• Stay Informed of How Facebook Uses Your Information
3. FourSquare www.foursquare.com
• Post When Leaving
4. Spam and Hackers
• Check Before You Click and “Like
• In Doubt, Google Any Posting or People First
5. Passwords
• 14 plus characters
• Different emails and passwords for banking vs. SM
#NWAS12

25. @tiffany_sunday 2012 NWA Social Media Boot Camps
Social Media Key Points
1. Find one or two platforms that match your personality
2. Stay informed about changes made to your profile
settings, especially Facebook
3. Be mindful with your posts on all platforms, employers do review
your social media profiles
4. Read tech and social media online publications
www.mashable.com
http://thenextweb.com/
http://www.cnet.com/
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26. @tiffany_sunday 2012 NWA Social Media Boot Camps
Tiffany Sunday
Emerging Tech Strategist and Speaker
www.tiffanysunday.com
@Tiffany_Sunday
#NWAS12

27. Questions?
#NWA2012