Tiffany St James 2 page Bio

1. Tiffany St James
BIMA Executive Board
Tech Speaker and Chair
Co-Founder, Digital Transformation Consultancy, Transmute
Tiffany is a digital and social media strategist. She focuses on:
 Embedding better digital capability in large national or global organisations
 Digital transformation for business change
 Creating revenue-generating services for media agencies and business units
She is the former Head of Public Participation (Social Media) for the UK Government - the
strategic lead in Cabinet Office for Social Media and consulted to the UK Government for 14
years from no email to open data. She ran web-rationalisation programmes, Directgov
Communications, Digital Policy Communications and launched Data.gov.uk.
After 12 years of running her own digital consultancy, advising government and large
business on digital and social media implementation, Tiffany co-founded Transmute.
Transmute helps large national and global businesses drive digital change within businesses,
making lasting change to their bottom line through practical digital and social media
delivery embedded across all business units.
Clients include: Abu Dhabi Government, Acxiom, Cabinet Office, Creative Skillset, Google,
National Trust, UK Parliament, Prudential, TalkTalk, The Telegraph, SABMiller, Viacom.
Tiffany was identified as one of the inaugural Tech City100 and is a TED Speaker.
Tiffany wants to help Britain become a digital powerhouse, nurturing talent through
greater digital capability which she undertakes as and Executive Board Member of BIMA,
Lecturer for Google’s We Are Squared Digital Marketing Qualification and Advisor to
Google’s Digital Academy, Digital Trainer for Marketing Agencies Association and an Alumni
of MITs Design and Development of Education Technology.
External to her consultancy work, she currently holds the posts of:
 Columnist: Social Media ROI, Performance Marketing Magazine
 Education Strategist and Guest Lecturer Google Squared Programme
 Executive Director of the British Interactive Media Association,
 Social Media Spokesperson: BBC London, Orange, MIP Conferences
 Steering Groups: Social Media World Forum, National Digital Conference,
 Digital Judge: Judge and Chair of Judging The BIMA Awards, BIMA Hot 100, The
DADI Awards, The Social Buzz Awards, Performance Marketing Awards
 Lecturer: Interactive Marketing, Diploma in Integrated Marketing, MAA
 TED Speaker: TED Speech, Subject: Kids and Coding
LinkedIn: Twitter
https://uk.linkedin.com/in/tiffanystjames http://twitter.com/tiffanystjames

2. Speaking Engagements
Tiffany speaks on digital transformation, technology and social media strategy at
conferences and private dinner internationally; links to her upcoming and past
presentations as well as video content can be seen at tiffanystjames.com
Show Reel Links
 TED Talk: Empowering young coders. TED Global Talent Search
 All public videos for Tiffany are on http://tiffanystjames.com/videos
Recent Press articles about Tiffany
 The Telegraph, Digital Leaders Conference Chair
 The Drum, Ex-UK Social Media Chief launches agency
 Marketing Research Society, Digital Transformation Consultancy
Recent articles published in the Press by Tiffany
 Performance Marketing Magazine, Social Media ROI series
 The Drum, Attracting Top Digital Talent
 BIMA, Youth Digital Engagement
Public Speaking Engagements
The Telegraph Digital Leaders Conference Jun 15 London
Barclays Digital Transformation Jun 15 London
Google Digital Leaders Apr 15 London
Getty Images Creating Intrapreneurs Apr 15 London
Market Research Society Customer-centric social media Mar 15 London
The Social Conference Digital Transformation Feb 15 Amsterdam
Swiss Nat Inst Technology Social Media Strategy Dec 14 Zurich
The Drum Next Generation Talent Nov 14 London
T10 Olympia Digital Transformation Nov 14 London
Google Talent Revolution Nov 14 London
Embedding Social Media Abu Dhabi Government Sep 14 Abu Dhabi
Market Research Society Future of Social Media Jul 14 London
Google
Mip Junior
Squared Programme
Edutainment
Mar 14
Oct 13
London
Cannes
Shuffle Embedding Social Business Oct 13 London
Global HR Directors Digital Talent Innovations Jun 13 Dubai
Internet World Practical Digital Strategies Apr 13 London
Social TV Con UK Social TV Challenges Jan 13 London
Medea Labs Hack the Government Nov 12 Malmo
Women’s Forum Embedding Social Media Oct 12 Deauville
Mipcom SocialTV Oct 12 Cannes
Silicon Beach SocialTV Oct 12 Bournemouth
Kantar WorldPanel Social Amplication Sep 12 Perth
Social Media Week Social Media and the Law Sep 12 London
TED Empowering young coders Jun 12 Amsterdam
UbiQ Digital Ent Showcase Jun 12 Paris
ConnectedUK Audiences and Social TV May 12 London
Mipcube Best of British, SocialTV Hack Mar 12 Cannes
Google Listening Tools Squared2012 Mar 12 London
HP and Flemish Govt Open data and citizens Feb 12 Brussels
The Guardian Embedding social media Jan 12 London
Gartner Data Centre Summit Nov 11 London