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Social TV, Fuel4

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Tiffany St James
Tiffany St James

Creative Use of Social Media in Telly, #Fuel4 Slides presented at Channel4s, Fuel4 in Brighton 25 July 2012

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Photo credit: Scott Macklin @TiffanyStJames
Objectives and Hygiene Objectives • Programme context • Are your audiences there? • Engagement objectives • What will you do with what you hear? • What will social media engagement do for you? Owned social platforms • Pre-screen promotion • Talent promotion • Real-time engagement • Reward and recognise the super-engaged fans Get your social house in order @TiffanyStJames
Get the right people for the right job Ensure production and digital teams work together and X understand each other What do audiences want? How can you find out? Dedicate the right skilled people Give appropriate resources Britain’s Got Talent have 3 full-time staff on social engagement @TiffanyStJames Peter Cassidy #Fasttrain
Get the right tools for the job Define the tools you use by @TiffanyStJames your objectives
Create compulsive interaction.. and have a use for it I’d tell you the code right now, but you know what? I already have. Maximise, incentivise and reward @TiffanyStJames Have a use for interaction
Release data, let devs play Free your data Engage developers Create sandboxes R&D Prototype Ideas and execution YouTube Link @TiffanyStJames
This presentation is at: slideshare.net/TiffanyStJames Digital: • strategy • training programmes • social engagement • amplification

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Social TV, Fuel4

  • 1. Photo credit: Scott Macklin @TiffanyStJames
  • 2. Objectives and Hygiene Objectives • Programme context • Are your audiences there? • Engagement objectives • What will you do with what you hear? • What will social media engagement do for you? Owned social platforms • Pre-screen promotion • Talent promotion • Real-time engagement • Reward and recognise the super-engaged fans Get your social house in order @TiffanyStJames
  • 3. Get the right people for the right job Ensure production and digital teams work together and X understand each other What do audiences want? How can you find out? Dedicate the right skilled people Give appropriate resources Britain’s Got Talent have 3 full-time staff on social engagement @TiffanyStJames Peter Cassidy #Fasttrain
  • 4. Get the right tools for the job Define the tools you use by @TiffanyStJames your objectives
  • 5. Create compulsive interaction.. and have a use for it I’d tell you the code right now, but you know what? I already have. Maximise, incentivise and reward @TiffanyStJames Have a use for interaction
  • 6. Release data, let devs play Free your data Engage developers Create sandboxes R&D Prototype Ideas and execution YouTube Link @TiffanyStJames
  • 7. This presentation is at: slideshare.net/TiffanyStJames Digital: • strategy • training programmes • social engagement • amplification