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The importance of social media in business today

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Tiffany St James
Tiffany St James

Overview of factors affecting social media in business today and outline digital strategy.

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The importance of Social Media in business today
Hello! @tiffanystjames Twitter: @TiffanyStJames Linked In / Facebook / Skype / FourSquare / Slideshare / Quora…..Tiffany St James
Changes in the digital landscape
The landscape in 2007 Xkcd.com 2007: Sizes based on membership of a community
The landscape in 2010 xkcd.com 2010: Sizes based on social activity in a community
Twitter: @TiffanyStJames
In May 2010 social overtook search • Search 11.3% • Social 11.9% Twitter: @TiffanyStJames
From this… Infographics are critical to effective modern digital communication
…To this Infographics are critical to effective modern digital communication
How people use social media in UK Twitter: @TiffanyStJames
Increasing social engagement Twitter: @TiffanyStJames
Trust in communications Peer to peer recommendation now at 90%, trust in advertising 14%
Gen Y and their approach Gen Y are organising the social web in a way that works for them
The rise of social rank Twitter: @TiffanyStJames
What should businesses be focusing on?
Engagement benefits • Connecting with like-minded individuals • Peer to peer recommendations • Stimulating the debate of your most interest • Engaging with people in the their spaces • eCRM • Data collation • Product testing • Informing business, brand, product strategy • The financial worth of ‘Likes’ Twitter: @TiffanyStJames
5 uses of social media • HR • PR • Direct Sales • Customer Service • Business Intelligence Twitter: @TiffanyStJames
Have a digital code of conduct • Be credible • Be consistent • Be transparent • Be relevant • Be an ambassador for your organisation Twitter: @TiffanyStJames
Have a social media policy • Purpose • Principles • Statement of ethics • Context for organisation • Tools and services you use • Professional and personal use Twitter: @TiffanyStJames
Have social media staff guidance • Before you engage checks • Mitigation • Research • Outreach • How to use specific channels Twitter: @TiffanyStJames
Have an engagement strategy • What are your business objectives? • How will your endeavours contribute? • How will you engage people? • What do you want them to do? • How will you measure your endeavours? Twitter: @TiffanyStJames
What does this mean for us? 1 Listen, monitor and gain insights 2 Have processes for your people 3 Get involved in the digital world around you 4 Embrace openess and transparency 5 Engage don’t broadcast 6 Be flexible enough to adapt
Thank you These slides are on SlideShare www.SlideShare.Net/TiffanyStJames Follow me on twitter: @tiffanystjames
Digital: • strategy • training programmes • social engagement • amplification

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The importance of social media in business today

  • 1. The importance of Social Media in business today
  • 2. Hello! @tiffanystjames Twitter: @TiffanyStJames Linked In / Facebook / Skype / FourSquare / Slideshare / Quora…..Tiffany St James
  • 4. The landscape in 2007 Xkcd.com 2007: Sizes based on membership of a community
  • 5. The landscape in 2010 xkcd.com 2010: Sizes based on social activity in a community
  • 7. In May 2010 social overtook search • Search 11.3% • Social 11.9% Twitter: @TiffanyStJames
  • 8. From this… Infographics are critical to effective modern digital communication
  • 9. …To this Infographics are critical to effective modern digital communication
  • 10. How people use social media in UK Twitter: @TiffanyStJames
  • 11. Increasing social engagement Twitter: @TiffanyStJames
  • 12. Trust in communications Peer to peer recommendation now at 90%, trust in advertising 14%
  • 13. Gen Y and their approach Gen Y are organising the social web in a way that works for them
  • 14. The rise of social rank Twitter: @TiffanyStJames
  • 15. What should businesses be focusing on?
  • 16. Engagement benefits • Connecting with like-minded individuals • Peer to peer recommendations • Stimulating the debate of your most interest • Engaging with people in the their spaces • eCRM • Data collation • Product testing • Informing business, brand, product strategy • The financial worth of ‘Likes’ Twitter: @TiffanyStJames
  • 17. 5 uses of social media • HR • PR • Direct Sales • Customer Service • Business Intelligence Twitter: @TiffanyStJames
  • 18. Have a digital code of conduct • Be credible • Be consistent • Be transparent • Be relevant • Be an ambassador for your organisation Twitter: @TiffanyStJames
  • 19. Have a social media policy • Purpose • Principles • Statement of ethics • Context for organisation • Tools and services you use • Professional and personal use Twitter: @TiffanyStJames
  • 20. Have social media staff guidance • Before you engage checks • Mitigation • Research • Outreach • How to use specific channels Twitter: @TiffanyStJames
  • 21. Have an engagement strategy • What are your business objectives? • How will your endeavours contribute? • How will you engage people? • What do you want them to do? • How will you measure your endeavours? Twitter: @TiffanyStJames
  • 22. What does this mean for us? 1 Listen, monitor and gain insights 2 Have processes for your people 3 Get involved in the digital world around you 4 Embrace openess and transparency 5 Engage don’t broadcast 6 Be flexible enough to adapt
  • 23. Thank you These slides are on SlideShare www.SlideShare.Net/TiffanyStJames Follow me on twitter: @tiffanystjames
  • 24. Digital: • strategy • training programmes • social engagement • amplification