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Social Media for Events

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Tiffany St James
Tiffany St James
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Social Media and Live Events
Hello! Tiffany St James Tiffany St James on most social channels Twitter: @tiffanystjames
“These conversations are going to occur whether you like it or not, O.K.? Well, do you want to be part of that or not? My argument is you absolutely do. You can learn from that. You can improve your reaction time. And you can be a better company by listening and being involved in that conversation.” Michael Dell in Business Week, 2007 Twitter: @tiffanystjames
What do we want from our audiences at events?
This? Twitter: @tiffanystjames
Certainly Not! Twitter: @tiffanystjames
This? Twitter: @tiffanystjames
Better... Twitter: @tiffanystjames
But how about this? Twitter: @tiffanystjames
I REALLY want them to feel like this Twitter: @tiffanystjames
How can we all achieve this?
I’m going to take it for granted that you... • Market your event in an engaging way • Understand your audiences • Provide all info in a timely manner • Ensure that your content is totally relevant • Honour the participants with great content, speakers, venues, fab food .... Twitter: @tiffanystjames
So how can we add extra magic? Twitter: @tiffanystjames
Social media amplification • Live monitoring of social media channels at an event • Delving into the social conversation as it is happening • Rich media interaction between audience and stage • Digital socially interactive signage • Real-time speaker sound bite posting on social channels • Real-time Flickr photography capture, tagging and posting • Near real-time HD film capture and posting to YouTube • Live blogging • Live web-streaming Twitter: @tiffanystjames
Get your social channels in order Twitter: @tiffanystjames
Engage people before the event Registration apps Social Networks Social communities Micro blogging Eventbrite Closed networks
Make it as easy as possible to interact • Provide good Wifi • Check mobile signals • Hold the conference rooms above ground • Promote the Hashtag • Inform the audience of speakers handles • Brief speakers beforehand for soundbites • Give your audience great content Twitter: @tiffanystjames
Give people ample opportunity to engage Twitter: @tiffanystjames
Amplify your content Twitter: @tiffanystjames
Capture the mood Twitter: @tiffanystjames
Share rich content: pre, during and post Twitter: @tiffanystjames
Us, You and LiveTech 2011 • Apps, tools and digital toys • Event organisation tools • Monitoring the social conversation • Online reputation management • Social media amplification • Using social media for event take up Twitter: @tiffanystjames
We’re going to make it THIS good Twitter: @tiffanystjames
Digital: • strategy • training programmes • social engagement • amplification

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Social Media for Events

  • 1. Social Media and Live Events
  • 2. Hello! Tiffany St James Tiffany St James on most social channels Twitter: @tiffanystjames
  • 3. “These conversations are going to occur whether you like it or not, O.K.? Well, do you want to be part of that or not? My argument is you absolutely do. You can learn from that. You can improve your reaction time. And you can be a better company by listening and being involved in that conversation.” Michael Dell in Business Week, 2007 Twitter: @tiffanystjames
  • 4. What do we want from our audiences at events?
  • 5. This? Twitter: @tiffanystjames
  • 6. Certainly Not! Twitter: @tiffanystjames
  • 7. This? Twitter: @tiffanystjames
  • 8. Better... Twitter: @tiffanystjames
  • 9. But how about this? Twitter: @tiffanystjames
  • 10. I REALLY want them to feel like this Twitter: @tiffanystjames
  • 11. How can we all achieve this?
  • 12. I’m going to take it for granted that you... • Market your event in an engaging way • Understand your audiences • Provide all info in a timely manner • Ensure that your content is totally relevant • Honour the participants with great content, speakers, venues, fab food .... Twitter: @tiffanystjames
  • 13. So how can we add extra magic? Twitter: @tiffanystjames
  • 14. Social media amplification • Live monitoring of social media channels at an event • Delving into the social conversation as it is happening • Rich media interaction between audience and stage • Digital socially interactive signage • Real-time speaker sound bite posting on social channels • Real-time Flickr photography capture, tagging and posting • Near real-time HD film capture and posting to YouTube • Live blogging • Live web-streaming Twitter: @tiffanystjames
  • 15. Get your social channels in order Twitter: @tiffanystjames
  • 16. Engage people before the event Registration apps Social Networks Social communities Micro blogging Eventbrite Closed networks
  • 17. Make it as easy as possible to interact • Provide good Wifi • Check mobile signals • Hold the conference rooms above ground • Promote the Hashtag • Inform the audience of speakers handles • Brief speakers beforehand for soundbites • Give your audience great content Twitter: @tiffanystjames
  • 18. Give people ample opportunity to engage Twitter: @tiffanystjames
  • 19. Amplify your content Twitter: @tiffanystjames
  • 20. Capture the mood Twitter: @tiffanystjames
  • 21. Share rich content: pre, during and post Twitter: @tiffanystjames
  • 22. Us, You and LiveTech 2011 • Apps, tools and digital toys • Event organisation tools • Monitoring the social conversation • Online reputation management • Social media amplification • Using social media for event take up Twitter: @tiffanystjames
  • 23. We’re going to make it THIS good Twitter: @tiffanystjames
  • 24. Digital: • strategy • training programmes • social engagement • amplification