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Careers in Federal Libraries


Integrating Social Media into Your
    Federal Library Job Search


             Tiffany Jane Brand
     (@tiffanybrandlib/@CareersFedLib)
S

• Tiffany Jane Brand (@tiffanybrandlib) was the 2009-
  2011 University of Pittsburgh University Library System
  Diversity Fellow as well as a librarian in the Reference
  and Instruction and Special Collections departments at
  the University.
• Tiffany received her MLIS from the University of
  Pittsburgh in 2010, after five years working in academic
  and public libraries. Her work and research includes
  digital rights management in libraries and archives,
  distance education, and the use of emerging
  technologies in cultural institutions. She is the
  manager for the Careers in Federal Libraries
  (@CareersFedLib) Twitter page.
Job Searching in Twitter
        Basic Search                   Advanced Search

• Use quotes or exact            • Use keywords or Boolean.
  phrasing.
• Type From:Smithsonian to
  bring back all tweets sent
  from Smithsonian.              • With advanced twitter
• Enter@Smithsonian to bring       searching you can narrow
  back all tweets that             down your job search to a
  mention Smithsonian,             geographic area.
  including job list mentions.
Basic Twitter Search Example
Advanced Twitter Search Example
TweetMyJobs.com
 @TweetMyJobs
Promoting Your Work

• Optimal tweets: short opinion       • Tip to promote work: #libchat.
  and link to work or article           Wednesdays 8:00-9:30, created
  (podcast, video, etc.) related to     by @nataliebinder. Participate in
  library industry.                     #libpitch. @ 9:20pm to promote
                                        projects.
• Ex. Join @CareersFedLib at the
  ALA Job Placement Center (          • Ex. #libchat My name is Tiffany. I
  #alamw12) for two career              manage @CareersFedLib for
  sessions: 1/21 & 1/22-                Careers in Federal Libraries
  http://www.alamidwinter.org/          #libpitch

• Add relevant hashtags to make       • Bitly.com and TinyURL.com will
  sure tweet is seen in multiple        shorten links to acceptable
  channels. Ex. #archives               twitter length.
  #socialmedia
RT? MT? What Does it All Mean?

• Use @ symbol to send a   • MT: Retweet a tweet,
  message to                 but with some
  person/organization.       modifications (ex.
                             shortening link)
• RT: Retweet a tweet      • DM (Direct Message)
  that was sent to you.      send a private message
Ex. RT @tiffanybrandlib      to person you follow.
Hashtags.org
• Scan USAjobs.gov job ads
  for keywords:
  #onlineeducation,
  #intern #librarycongress,
  #library #jobs, #Bureau
  ofLabor
• Use hashtags.org, which
  is a good way to check
  the frequency and
  popularity of a specific
  hashtag.
Monitter.com
Twubs.com
Combining Twitter with Other Social
 Media to Optimize Your Job Search
Facebook
• Go to https://twitter.com/settings/profile to
  link Twitter and FB accounts. Can’t post from
  FB to Twitter, FB ended that service.
• Create a separate list for job resources and
  friends.
• Use Facebook timeline to display projects and
  resumes to prospective employers.
• Tip: Using timeline as a digital resume-
  http://on.mash.to/z2wnhL
LinkedIn
• Use #in to post tweets
   to your LinkedIn
   account.
Ex. Supervisory
Librarian:1.usa.gov/xdJj8J
#library #jobs #in
• Join the Careers in
   Federal Libraries group
   on LinkedIn:
   http://linkd.in/yKeHl3
Blogs
• You can promote your        • Widgets:TwitterPro
  work via linking Twitter      &TwitterFountain
  with your WordPress,
  LiveJournal or Blogger
  account.
                              • Place widgets for
• Widgets allow you to          Slideshare, LinkedIn,
  place links to your other     Facebook, Pinterest,
  social media accounts         etc. on site or blog.
  on your homepage.
Managing Social Media with Hootsuite
Managing Social Medial Accounts

• Smartphone Apps (Android and I Phone):
  Seesmic, Twitter (for mobile), Facebook (for
  mobile), Hootsuite (for mobile).
• Gist.com -upload and monitor contacts,
  including scanned business cards. Can upload
  to LinkedIn & integrate users into your #in
  network.
• JobKatch-(http://www.jobkatch.com/) tracks
  your progress for each job lead.
Who’s Saying What about You?


• Find out what your ranking is:
  search.twitter.com, pipl.com GooglePage rank
  checker: http://www.prchecker.info/
• Not showing up? Use certification at end of
  name, degree. Ex. Jane Q. Smith, MLIS
Tips for Successful Networking
• Ask questions, respond to others tweets,
  make hashtags as specific as possible.
  #archives #socialmedia rather than
  #computers #libraries.
• Follow sources outside of traditional library
  jobs: @mashable, @wiredmag,
  @fastcompany, @FederalTimes, @USAJOBS
• Save hashtag searches related to job search.
  Ex. #edtech, #libchat.
Thanks for Attending!

Please follow for job postings, resumes tips
                 and more!
      Tiffany Brand: @tiffanybrandlib
       CIFL Twitter: @CareersFedLib
                 Facebook:
 http://www.facebook.com/FederalLibrary
      LinkedIn: http://linkd.in/yKeHl3

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Tiffany Jane Brand Integrating Social Media into Your Federal Library Job Search

  • 1. Careers in Federal Libraries Integrating Social Media into Your Federal Library Job Search Tiffany Jane Brand (@tiffanybrandlib/@CareersFedLib)
  • 2. S • Tiffany Jane Brand (@tiffanybrandlib) was the 2009- 2011 University of Pittsburgh University Library System Diversity Fellow as well as a librarian in the Reference and Instruction and Special Collections departments at the University. • Tiffany received her MLIS from the University of Pittsburgh in 2010, after five years working in academic and public libraries. Her work and research includes digital rights management in libraries and archives, distance education, and the use of emerging technologies in cultural institutions. She is the manager for the Careers in Federal Libraries (@CareersFedLib) Twitter page.
  • 3. Job Searching in Twitter Basic Search Advanced Search • Use quotes or exact • Use keywords or Boolean. phrasing. • Type From:Smithsonian to bring back all tweets sent from Smithsonian. • With advanced twitter • Enter@Smithsonian to bring searching you can narrow back all tweets that down your job search to a mention Smithsonian, geographic area. including job list mentions.
  • 7. Promoting Your Work • Optimal tweets: short opinion • Tip to promote work: #libchat. and link to work or article Wednesdays 8:00-9:30, created (podcast, video, etc.) related to by @nataliebinder. Participate in library industry. #libpitch. @ 9:20pm to promote projects. • Ex. Join @CareersFedLib at the ALA Job Placement Center ( • Ex. #libchat My name is Tiffany. I #alamw12) for two career manage @CareersFedLib for sessions: 1/21 & 1/22- Careers in Federal Libraries http://www.alamidwinter.org/ #libpitch • Add relevant hashtags to make • Bitly.com and TinyURL.com will sure tweet is seen in multiple shorten links to acceptable channels. Ex. #archives twitter length. #socialmedia
  • 8. RT? MT? What Does it All Mean? • Use @ symbol to send a • MT: Retweet a tweet, message to but with some person/organization. modifications (ex. shortening link) • RT: Retweet a tweet • DM (Direct Message) that was sent to you. send a private message Ex. RT @tiffanybrandlib to person you follow.
  • 9. Hashtags.org • Scan USAjobs.gov job ads for keywords: #onlineeducation, #intern #librarycongress, #library #jobs, #Bureau ofLabor • Use hashtags.org, which is a good way to check the frequency and popularity of a specific hashtag.
  • 12. Combining Twitter with Other Social Media to Optimize Your Job Search
  • 13. Facebook • Go to https://twitter.com/settings/profile to link Twitter and FB accounts. Can’t post from FB to Twitter, FB ended that service. • Create a separate list for job resources and friends. • Use Facebook timeline to display projects and resumes to prospective employers. • Tip: Using timeline as a digital resume- http://on.mash.to/z2wnhL
  • 14. LinkedIn • Use #in to post tweets to your LinkedIn account. Ex. Supervisory Librarian:1.usa.gov/xdJj8J #library #jobs #in • Join the Careers in Federal Libraries group on LinkedIn: http://linkd.in/yKeHl3
  • 15. Blogs • You can promote your • Widgets:TwitterPro work via linking Twitter &TwitterFountain with your WordPress, LiveJournal or Blogger account. • Place widgets for • Widgets allow you to Slideshare, LinkedIn, place links to your other Facebook, Pinterest, social media accounts etc. on site or blog. on your homepage.
  • 16. Managing Social Media with Hootsuite
  • 17. Managing Social Medial Accounts • Smartphone Apps (Android and I Phone): Seesmic, Twitter (for mobile), Facebook (for mobile), Hootsuite (for mobile). • Gist.com -upload and monitor contacts, including scanned business cards. Can upload to LinkedIn & integrate users into your #in network. • JobKatch-(http://www.jobkatch.com/) tracks your progress for each job lead.
  • 18. Who’s Saying What about You? • Find out what your ranking is: search.twitter.com, pipl.com GooglePage rank checker: http://www.prchecker.info/ • Not showing up? Use certification at end of name, degree. Ex. Jane Q. Smith, MLIS
  • 19. Tips for Successful Networking • Ask questions, respond to others tweets, make hashtags as specific as possible. #archives #socialmedia rather than #computers #libraries. • Follow sources outside of traditional library jobs: @mashable, @wiredmag, @fastcompany, @FederalTimes, @USAJOBS • Save hashtag searches related to job search. Ex. #edtech, #libchat.
  • 20. Thanks for Attending! Please follow for job postings, resumes tips and more! Tiffany Brand: @tiffanybrandlib CIFL Twitter: @CareersFedLib Facebook: http://www.facebook.com/FederalLibrary LinkedIn: http://linkd.in/yKeHl3