Yukti 2009 Prelims

1. Presents
Business Quiz
4th & 5th April 2009
Thiagarajar School of Management, Madurai
http://www.tsm.ac.in/yukti09.htm

2. Prelims

3. Prelims
Ground Rules
•Open to all participants
•Two members per team
•Total no of questions: 25
•5 points for each question
•6 teams will be selected for finals based on score
• Inbuilt tie breakers
•Quiz Master’s decision is final

4. Question -1
What is common between these
two actress ?

5. Question -1
Answer
Lux soap
Ginger Rogers – First Hollywood celebrity
to endorse Lux Soap
Leela Chitnis – First Indian Celebrity to
endorse Lux Soap

6. Question -2
Identify the brand.

7. Question -2
Answer

8. Question -3
Which is the first ever non-tobacco
consumer goods brand to reach Rs.2000
crore revenue in India ?

9. Question -3
Answer

10. Question -4
Its Election and Recession time !!!
Indian National Congress has spent US$
2,00,000 recently towards purchasing
this for the upcoming elections.
What are we talking about ?

11. Question -4
Answer
Purchased rights for using
Jai Ho song from Slumdog
Millionaire for their election
campaign.

12. Question -5
It lies between SantaCruz Mountains on the west and
Hamilton range to the east. It stretches from Santa
Clara to Menlo Park. What are we talking about ?

13. Question -5
Answer
Silicon Valley

14. Question -6
Identify this personality.

15. Question -6
Answer
Rama Bijapurkar
( Renowned Management Consultant and
author of “ We are like that only “ )

16. Question -7
Identify this guru.

17. Question -7
Answer
Edward Deming

18. Question -8
Nick Leeson, a 28 year old trader, was responsible for
the collapse of Britain’s oldest merchant bank in
February 1995.
Name the bank.

19. Question -8
Answer
Barings Bank

20. Question -9
Who is my replacement ?

21. Question -9
Answer
A R Rahman
( Endorsement fee of Rs.28 crore )

22. Question -10
Identify this brand.

23. Question -10
Answer

24. Question -11
When Rabindranath Tagore won the Nobel
Prize for Literature, his prize money was
drawn on which bank ?

25. Question -11
Answer
Standard Chartered Bank

26. Question -12
Connect

27. Question -12
Answer
Surya & MS Dhoni are brand ambassadors of Aircel
Aircel Sponsors Chennai Super Kings team
Founder – NRI Businessman C.Sivasankaran
Maxis Telecom now holds majority stake(76%) in Aircel

28. Question -13
Big Blue : IBM
Big Yellow : ?

29. Question -13
Answer
Kodak

30. Question -14
Connect

31. Question -14
Answer
B Schools ( World’s leading )

32. Question -15
Which product was endorsed by this
great Indian Celebrity ?

33. Question -15
Answer
Brylcreem endorsed by Kishore Kumar

34. Question -16
Connect

35. Question -16
Answer
Bombay Dyeing
Bombay Dyeing – Sponsors for Gladrags contest
Varun Gandhi’s Mother Menaka Gandhi was once model for Bombay
Dyeing
Punjab Kings XI owned by NessWadia, son of Nusli Wadia – Chairman
of Bombay Dyeing

36. Question -17
“Ingenio” is the code name for which
recently launched automobile brand ?

37. Question -17
Answer
Mahindra Xylo

38. Question -18
Which CEO used the” 1897 quote of Mark
Twain “ in his speech with these lines
flashing behind him in the screen ?

39. Question -18
Answer
Steve Jobs
( To clarify about his health at a gathering last year )

40. Question -19
TIP MARK DIVAN
Unscramble these words to get the Indian CEO

41. Question -19
Answer
Vikram Pandit

42. Question -20
Who am I ?

43. Question -20
Answer
Charles Ponzi
(Famous Ponzi Scheme )

44. Question -21
ZEE Muzic is being rebranded as ______

45. Question -21
Answer
Zing
(ZEE Muzic rebranded as Zing)

46. Question -22
Originally established on April 1, 1935.
Initially Headquarted in Kolkata and then
moved to Mumbai in 1937. This powerful
logo has got Tiger & Palm Tree.
What are we talking about ?

47. Question -22
Answer
Reserve Bank of India

48. Question -23
Sales of this product increased by twenty
times when Tom Cruise wore them in Top
Gun, the Hollywood blockbuster.
What did he wear ?

49. Question -23
Answer
Ray Ban sunglasses

50. Question -24
What is unique about the clock on
Wimbledon’s centre court ?

51. Question -24
Answer
The only digital time piece ever
manufactured by Rolex

52. Question -25
Identify this renowned economist.

53. Question -25
Answer
Paul Krugman

54. Tea break
Finals will start after 30 minutes