Real, No B.S. Social Media Marketing Strategies
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What is Social Media? Is Facebook really a good tool to grow my business? Is Pinterest better than Instagram? How come no one "Likes" me on Facebook? There's a lot of misinformation about Social Media on the web. So how do you really manage a great Social Media Marketing Strategy!? It's simple, understand that Social Media has two levels, Level-1 and Level-2 tools. You post on Level-1s and share on Level-2s. This simple distinction and many other practical Social Media strategies are covered in the Social Media Marketing Mastery seminar. This Social Media Training presentation will change your life!
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Real, No B.S. Social Media Marketing Strategies
- 1. Social Media Marketing Mastery Manny Sarmiento www.CertificationInSocialMedia.com
- 2. Social Media Certification Certified Social Media Marketing Specialist™ Program • Earn Professional Credentials • Increase Your Earnings Potential • Become More Marketable • Increase Your Employability • Start Your Own Social Media, SEO, Website Design Business • Learn Highly Marketable Skills www.certificationinsocialmedia.com
- 3. Social Media Certification Certified Social Media Marketing Specialist™ Program • Weekly, Via Webinar, Live Instructor • 26 Weeks with Replay Available • Earn Diploma as CSMMS™ • Tuition will be $2999 after Jan. 15th, 2014 • $1999 One-time Fee or Monthly Payment Plan Available: $199 for 12 Months. • Real, Live Help from Me! • Only 20 Students • Next Semester Begins January 5th, 2015. www.certificationinsocialmedia.com
- 4. Social Media Certification Certified Social Media Marketing Specialist™ Program Earn Diploma as CSMMS™ www.certificationinsocialmedia.com
- 5. New Media, New Marketing Social Media Certification Modules Certified Social Media Marketing Specialist™ CSMMS™ • Social Media Marketing (SMM) Mastery Basic & Advanced Strategies • DIY-SEO – Do It Yourself Website Optimization Strategies • Blogging for Business Success • Twitter Strategies and Usage • Facebook Business Strategies and Functional Usage • LinkedIn for Business • YouTube & Video Marketing • Location Based Social Search Marketing • Social Media Press Releases / Writing Press Releases • Social Media Business Practice and Implementation • Google Adwords, Pay Per Click Advertising and Affiliate Marketing • Education Based and Information Product Marketing • Email Marketing Basics - Hands-on Constant Contact • Bonus - Social Media A-la-Carte™ & Advanced Topics www.CertificationInSocialMedia.com
- 6. New Media, New Marketing Social Media Certification Advanced Topics Covered Certified Social Media Marketing Specialist™ CSMMS™ • Social Media Marketing (SMM) Basic & Advanced Strategies • Real SEO – Web Site Optimization Strategies • Affiliate Marketing and Google Pay Per Click AdvertIsing • Basic Offline (and Online) Marketing • Event Promotion Using Online and Offline Content • Google Tools, Tricks and Tips • Email Marketing Basics and Strategies • How to Write Press Releases • Making Money with Information Products www.CertificationInSocialMedia.com
- 7. • How Social Media Really Works • The Psychology of Social Media • How to Profit from Social Media • How it is Possible to D-I-Y Social Media • Basic Social Media Marketing Strategies • Social Media Tools and Tips • Defining Social Media M-Levels™ • A Visual Social Media Strategy • How to Get Started Today
- 8. • Increase Your Company’s Bottom Line • Pump up Your Resume • Get a Better Job (High Demand) • Increase Your Business Skills • Offer Additional Business Services • Start Your Own SMM Business • Consult as SMM Specialist • Reach More People & Earn More Income • You can drive new clients to your website and grow your business at little or no cost
- 9. Digital Media Specialist - $44,000 Online Marketing Specialist - $45,600 Social Media Strategist - $46,800 Online Community Manager - $47,800 Public Relations Manager - $61,100 Marketing Manager - $62,900 Digital Strategist - $63,800 Internet Marketing Director - $97,4002 Source: CIO.COM 10 Top Jobs by Salary for Social Media Pros
- 10. Outsourcing $25 - $150 / Hour $1000 - $1500 Set up Accounts $300 - $750 / Month Coaching / Consulting $50 - $250 / Billable Hour Teaching, Seminars & Product Sales $100 - $1000+ / Hour
- 13. Can Social Media really make a difference to your business?
- 14. Is Social Media really about SEO?
- 15. Is Social Media really about…? Social Media Domination!
- 16. G. Give Knowledge A. Answer Questions S. Solve Problems
- 17. • The “Tribe” • Reticular Activating System (RAS) • Top of Mind Marketing (TOM) • Relationship Marketing
- 18. • “Tribes” “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.” ― Seth Godin, Tribes: We Need You to Lead Us
- 21. Which Social Media and Social Bookmarking Sites to Use?
- 24. • Build Profiles with SEO • Establish URL (http) • Connect and Contribute • Build Relationships • G.A.S.
- 25. Level 1 - Content • Website • Blog • YouTube • Social Media Press Releases • Document Sharing • LinkedIn Pulse Level 2 - Sharing • Facebook • Twitter • LinkedIn • Google+ • Pinterest • Social Bookmarking
- 26. Make It Easy for Visitors to Share Your Content and Follow You www.newmedianewmarketing.com/ • AddThis.com • ShareThis.com • WordPress PlugIns • Simple Social Buttons
- 27. …Your Competition www.newmedianewmarketing.com/ • Hootsuite • Hootlet • Pinterest Button • Delicious Button • Reddit Button • Tweet Deck
- 28. The Best Strategies for Social Media Networks Manny Sarmiento www.newmedianewmarketing.com
- 29. What is Twitter and how to best use this tool Manny Sarmiento www.newmedianewmarketing.com
- 30. • 288 Million Registered Users • Create relationships • Brand Your Account • Level 2 | Tweet the G.A.S. • Importance of followers • Substance • What do I Tweet?
- 31. The importance of Facebook and your network Manny Sarmiento www.newmedianewmarketing.com
- 32. • 1.34B Million Users • 53% Active • Establish your network • Pages vs. Personal • Facebook.com/mobile • Groups • Discussions • Build Relationships • G.A.S. • C.C.E. http://www.facebook.com/SocialMediaUniversity
- 33. • Capture • Call to Action • Engagement http://www.facebook.com/SocialMediaUniversity
- 34. A Professional, Relationship Building And Communication Tool Manny Sarmiento www.newmedianewmarketing.com/
- 35. •347+ Million Professionals •Your Online Resume •Build Your Complete Profile •Build Your Network •Join Groups •Join or Start Discussions •Search Jobs or Post Jobs •Add Applications, i.e. Twitter, Slideshare •Update Daily •Add Users Daily •Keep it Professional
- 37. Welcome to the Bloggersphere
- 38. • Why Have A Blog? • Blogger vs. Wordpress • Becoming an “Expert” • Getting Others to Comment • Building Relationships • Relevance • Faster Indexing • Gadgets, Widgets, • Monetizing Your Blog • “P”-Word • PLRs
- 39. • www.LocalDirectoriesMarketing.com • MerchantCircle.com • Foursquare.com • Google Places • Yahoo Local • Bing Local • Superpages
- 40. • GYBO.com/business • Local Directories • Appears on Google Searches (SEO) • Put Yourself on the Map • A Must for Any Business • Make it Interactive • Other Directories • Bing, Yahoo, Merchant Circle, others • Google.com/places
- 41. • 1.15B Users • Complete Profile • Add Many to Circles • Add Snippet Content to Updates • Add Company Pages • Use Keywords in Username and Postings • Use Hangouts • Add Images (Change Image Names) • Add Your Events
- 42. • YouTube and Video Sharing a Must • SEO Potential • #2 Search Engine in the World • #3 Most Trafficked Web Site (Alexa.com) • Create from Photographs, Flip or Cell Phone • Vimeo, Metacafe, Veoh, others
- 43. • 100 Million Users • 85% Female • 42% U.S. Online Women • 30% of All U.S. Social Media Users • 87% Have Purchased Because of Pinterest • $100,000+ Annual Household Income • 50% Have Kids • 15.8 Minutes Avg. Time Spent on Pinterest
- 44. Fast, Efficient and Powerful Social Bookmarking
- 45. • Fast and Efficient Social Bookmarking • Instant Google Indexing • Google Search Rankings (SEO) • Free • Embedding and Sharing • PRLog.com / 24-7PressRelease.com • Everything is News • Send PR Weekly • “Real” Press Releases • PRWeb.com / PRNewsWire.com
- 46. Your Favorites Shared with the eWorld
- 47. • Powerful SEO • Creating Backlinks Google Loves • Dofollow Me “Top Dofollow Bookmarking…” • Driving Traffic to Your Web Site • Multiple Sites “Top Social Bookmarking…” • Share Your Favorite Sites and Your Own • Bookmark Weekly or Daily • Digg, Delicious, Technorati, Reddit • StumbleUpon, Fark, Furl The Most Powerful SMM Tool That No One Speaks About and You Must Use!
- 48. • Slideshare.net • “Expert” Status • Building Relationships (G.A.S.) • SEO Friendly • www.slideshare.net/ticketfl
- 49. 1. It’s about SEO 2. DIY It 3. Building Relationships (G.A.S.) 4. T.O.M. 5. “Expert” Status 6. The “Tribe” 7. Engagement
- 51. What’s the big deal with Social Media Marketing? • Massive Traffic to Your Business or Site • Build New Databases • SEO Success Like Never Before Backlinks, Traffic, Name Recognition • Building Relationships • Cost Effective – Mostly Free! • Measurable (Google Alerts) ROI • Flexibility – 15 Minutes to 2 Hrs / Day • Increased Sales & Revenue
- 52. • Increase Your Company’s Profits • Increase Your Web Site’s Ranking • Monitor Your Name & Industry • Monitor Marketing Results • Pump up Your Resume • Increase Your Business Skills • Make Yourself More Marketable • Start Your Own SMM Business • Consult as an SMM Specialist • Teach Social Media Marketing • Earn More Money!
- 53. What to do Now? • SMM is a Must! • SMM is a Job Function • Schedule It - Hootsuite, Outlook, etc. • 15 Minutes to 2 Hours Per Day • Start Now! • Just Do It!
- 54. PRLog
- 55. Social Media Certification Certified Social Media Marketing Specialist™ Program • Weekly, Via Webinar, Live Instructor • 26 Weeks with Replay Available • Earn Diploma as CSMMS™ • Tuition will be $2999 after Jan. 15th, 2014 • $1999 One-time Fee or Monthly Payment Plan Available: $199 for 12 Months. • Real, Live Help from Me! • Only 20 Students • Next Semester Begins January 5th, 2015. www.certificationinsocialmedia.com
- 56. New Media, New Marketing Thank You! Manny Sarmiento www.CertificationInSocialMedia.com
- 57. Personal One-on-One Coaching 4 Hours Social Media. SEO, Marketing Coaching With Me One-on-One! $997.00 Thank You! Manny Sarmiento manny@nmx2.com