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- 1. e-commerce ...a brief long story...
- 2. 1990 1985 1992 1994 1996 1998 2000 2001 2002 I, IT, Widetail 2003 2004 2005 2006 2007 2008 2009 2010 2009 2011 2012 2010
- 3. 1990 1992 e-commerce 1994 1996 1998 2000 2001 “buying and selling 2002 2003 of products or services 2004 over electronic systems” 2005 2006 2007 2008 2009 2010 2011 2012
- 4. 1990 1992 online niche market 1994 1996 1998 • “online movies rental-by- 2000 2001 mail and video streaming” 2002 • 16.99$ 2003 2004 • 3 movies 2005 2006 • unlimited exchanges 2007 2008 • 2B DVDs mailed in 2009 2009 2010 2011 2012
- 5. 1990 1992 online niche market 1994 1996 1998 • “online movies rental-by- 2000 2001 mail and video streaming” 2002 • 16.99$ 2003 2004 • 3 movies 2005 2006 • unlimited exchanges 2007 2008 • 2B DVDs mailed in 2009 2009 2010 2011 2012
- 6. 1990 1992 online niche market 1994 1996 1998 • “online movies rental-by- 2000 2001 mail and video streaming” 2002 • 16.99$ 2003 2004 • 3 movies 2005 2006 • unlimited exchanges 2007 2008 • 2B DVDs mailed in 2009 2009 2010 2011 2012
- 7. 1990 1992 online niche market 1994 1996 1998 • “online shoes with 2000 2001 premium customer support” 2002 2003 • free shipping both ways 2004 2005 • 365-day return policy 2006 2007 • 24/7 call center 2008 2009 • $2,000 to "quit now" for all 2010 new employees 2011 2012
- 8. 1990 1992 ultra-niche market 1994 1996 1998 • “offensive and political 2000 2001 incorrect t-shirts” 2002 • Megatron as founder 2003 2004 • sells 3,000+ t-shirts a week 2005 2006 2007 2008 2009 2010 2011 2012
- 9. 1990 1992 private shopping 1994 1996 1998 • “designer brands for 2000 2001 members, with reduced prices” 2002 2003 • limited time sale (2/4 2004 2005 days) 2006 • members-only invitation 48h 2007 2008 beforehand 2009 • $940M in revenue in 2009 2010 2011 2012
- 10. 1990 1992 deal-of-the-day 1994 1996 1998 • “One Day, One Deal” 2000 2001 • 1 product for sale until 2002 stock-out 2003 2004 • replaced at 00.00 CET 2005 2006 • events like Woot-Off & Bag 2007 of Crap 2008 • $117M revenue in 2007 2009 2010 2011 1 2012
- 11. 1990 1992 social shopping 1994 1996 1998 • “place to buy and sell all 2000 2001 things handmade” 2002 • $22.3M goods sold 2003 2004 • 1,302,597 items sold 2005 2006 • 246,834 new members 2007 2008 2009 2010 2011 2010 2012
- 12. 1990 1992 social shopping 1994 1996 1998 • “place to buy and sell all 2000 2001 things handmade” 2002 • $22.3M goods sold 2003 2004 • 1,302,597 items sold 2005 2006 • 246,834 new members 2007 2008 2009 2010 2011 2010 2012
- 13. 1990 1992 social shopping 1994 1996 1998 • “place to buy and sell all 2000 2001 things handmade” 2002 • $22.3M goods sold 2003 2004 • 1,302,597 items sold 2005 2006 • 246,834 new members 2007 2008 2009 2010 2011 2010 2012
- 14. 1990 1992 crowdsourcing 1994 1996 1998 • “community submited and 2000 2001 voted t-shirt designs” 2002 • 1,500 new submitted 2003 2004 designs per week 2005 • $2,000+ for the winners 2006 2007 • 1500 T-Shirts batch size 2008 2009 • 5-7M T-Shirts per year 2010 2011 1 2 2012
- 15. 1990 1992 crowdsourcing 1994 1996 1998 • “spec work marketplace 2000 2001 for creative services” 2002 • 100+ entries per project 2003 2004 (minimum is 25) 2005 • 50k designers / 50 2006 2007 countries 2008 • $4M given for 800k 2009 2010 entries 2011 1 2 3 2012
- 16. 1990 1992 deal-of-the-day 1994 1996 1998 • “the platform for 2000 2001 collective action” 2002 • 1 deal per day, like sky- 2003 diving, whale watching or 2004 golf 2005 2006 • only valid if reached a 2007 minimum of signups 2008 2009 • $350M estimated revenue 2010 for 2010 2011 2012
- 17. 1990 1992 bidding fee auctions 1994 1996 1998 • “penny-actions: credits 2000 2001 per bid” 2002 • auctions end when time 2003 runs on 2004 2005 • every bid resets counter 2006 2007 • each big costs credits ($) 2008 2009 • $28M revenue in 2008 2010 2011 2012
- 18. 1990 1992 product-as-service 1994 1996 1998 • “subscription service for 2000 2001 socks, t-shirts, and underwear” 2002 2003 • select a pack 2004 2005 • setup recurring billing & 2006 delivery period 2007 2008 • “forget about the basics” 2009 2010 • servers crashed on Xmas 2011 2012
- 19. 1990 1992 social networks 1994 1996 1998 • “world’s biggest and 2000 2001 fastest growing social network” 2002 2003 • 400M+ users, 50% logs in 2004 everyday 2005 2006 • 55mins spent on daily 2007 average per user 2008 2009 • $15B+ company valuation 2010 2011 2012
- 20. 1990 1992 social networks 1994 1996 1998 • “world’s biggest and 2000 2001 fastest growing social network” 2002 2003 • Facebook Credits: 2004 2005 $0.10 / credit 2006 • Internal Payment System 2007 2008 (testing it now) 2009 2010 2011 2012
- 21. Obrigado! “A e-commerce platform for the creation of online stores. Makes it easy for anyone to start selling online without any costs and technical knowledge” Tiago Matos http://tiagomatos.org emailme@tiagomatos.org
- 22. Extra I: Netflix’s Long Tail
- 23. Extra II: % of least one online transaction per year
Notas do Editor
- Who the fuck am I? Why am I am talking?
- Amazon: with nearly three times the Internet sales revenue of the runner up, Staples, Inc., as of January 2010 Amazon had more books than the largest bookstores for books (200,000 titles), an on"Amazon" after the world's largest river. Since 2000, Amazon's logotype is an arrow leading from A to Z, representing customer satisfaction (as it forms a smile); the goal was to have every product in the alphabet.[8] Ebay: founded on September 3, 1995, Iranian computer programmer Pierre Omidyar[5] The first item sold on eBay was a broken laser pointer for $14.83. Astonished, Omidyar contacted the winning bidder to ask if he understood that the laser pointer was broken. In his responding email, the buyer explained: "I'm a collector of broken laser pointers."[7] The frequently repeated story that eBay was founded to help Omidyar's fiancée trade Pez candy dispensers was fabricated Miau ou Miau.pt é um site de leilões na internet e comércio electrónico pertencente ao grupo Sonae, com sede em Lisboa, Portugal.
- LinkExchange, to Microsoft for $265 million meets Nick who wants to sell shoes on the internet. Moved to Vegas for better customer support, tele-operator was not “a carrer” in Sa Francisco After new employees training period they offer 2.000 to “quit now”
- $25k contest to choose his name: Sunshine Megatron’
- CrowdSpring eats its own cooking. It offered $5,000 for its Web site design, done by a college student in the Netherlands. CrowdSpring's logo, a clever silhouette of a man's torso leaping with the force of a spring below, came from a janitor in Toronto with no formal design training. Cost: $200. $4M for 800k entries -> brings you to 5 euros per projecto
- bid-rivals in Portugal ibidcondo
- bid-rivals in Portugal ibidcondo
- In 2009 the population of Europe was estimated to be 830.4 million according to the United Nations Turkey, Albania and Ireland have strong growth, all hitting 1%. / Facebook 200%
- Debt can be a real farmer's worst enemy, but virtual farmers aren't safe either. That's the lesson learned by an anonymous British 12-year-old. His mother said he was shocked to learn had wracked up ?900 ($1,374) in debt buying accessories for his virtual farm in the popular Facebook game FarmVille.