2. SHOPPERMARKETING
The systematic creation and application of
elements of the MARKETING MIX to affect positive
change in shopper behavior in order to drive
consumption of a brand.
Definition
shopper consumer
Actual buyer user
5. AVAILABILITY
Viettel launch
the nationwide
system of Viettel
stores (3 in
Danang, 25 in
HCMC, 15 in
Hanoi) in order
to widespread the
availability,
making it easier
for shopper to
access Viettel
products and
services