1. ASSIGNMENT 21.1 Hieu Hieu & Thuy Tien– TVC PRODUCTION

2. PRODUCTION
Brand briefs to Agency.
Creative team develop idea and present to be chosen.
Master tape (from Beta-cam tape, VHS tape, SVHS tape) is dubbed and
released to media networks. (TV station, outdoor advertising) Testing,
adjusting, censorship and publishing
Ideation
Quality control

3. Pre-production Shooting Post-production
Advertising agency, Client and
Production house to discuss,
revise and finalize what is needed
to achieve the goal of commercial
Shoot the needed footage with
client’s supervision
Fine-tune the production and send
to quality control
PRODUCTION

4. PRE
PRODUCTION
Meeting 1 Meeting 2 Meeting 3
Discuss:
• Shooting board, casting tape,
music demo
• Production schedule,
Production quotation
• Property and wardrobe
recommendation,
Recommended location
Revise & Confirm:
• Revise talent, music, shooting
board… accordingly to last
discussion
• Talent confirmation and
contract
• Confirm qualified details
Finalize:
• Production house presents:
property, wardrobe available
• Client provide: product,
package, label
• Advertising agency: quotation
approved, 50% payment

5. SHOOTING
HUMAN
ALLOCATION
DIRECTOR
PRODUCER
CLIENT
SUPERVISOR
Camera team
Director assistant
Casting team
Lighting team
Talents

6. POST
PRODUCTION
Editing Offline
Computer
graphic
Final mix: Voice,
record, music
Online approval,
Final
presentation
CLIENTAPPROVAL
Editor uses footage to build up a draft without
voice, graphic and music
After offline approval, audio graphic, effect (2D,
3D) will be input
There might be a focus group checking before
applying full audio
Present to client to get approval

7. VINACAFÉ
ESSENCE
OF TIME
TVC
Example

8. Pre production
Meeting 1 Meeting 2 Meeting 3
Discuss:
• Shooting board, casting tape,
music demo
• Production schedule,
Production quotation
• Property and wardrobe
recommendation vintage style,
Recommended location DALAT
Revise & Confirm:
• Revise talent, music, shooting
board… accordingly to last
discussion
• Talent confirmation and
contract
• Confirm qualified details
Finalize:
• Production house presents:
property, wardrobe available
• Client provide: product,
package, label
• Advertising agency: quotation
approved, 50% payment

9. SHOOTING
HUMAN
ALLOCATION
DIRECTOR
PRODUCER
CLIENT
SUPERVISOR
Camera team
Director assistant
Casting team
Lighting team
Talents

10. Editing Offline
Computer
graphic
Final mix: Voice,
record, music
Online approval,
Final
presentation
CLIENTAPPROVAL
Editor uses footage to build up a
draft without voice, graphic and
music
After offline approval, audio
graphic, effect (2D, 3D) will be
input
There might be a focus group
checking before applying full audio
Present to client to get approval
POSTPRODUCTION