This document discusses how mobile marketing has changed social media and search behaviors. It outlines the top mobile marketing tools as text messaging, mobile advertising, mobile email, and mobile-friendly websites. Mobile has become the central platform for all consumer touchpoints and activities. The integration of mobile, social media, and search has increased interaction, reach, and engagement through real-time, location-based capabilities. A case study demonstrated how optimizing a mobile site for social sharing and search led to increased brand recognition, site visitors, and sales.

1. ASSIGNMENT 8.1 - MEDIA

2. Mobile is not a
device, it’s a
PLATFORM
that consumers are
moving to, and
marketers must
adapt
“Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an
interactive and relevant manner through any mobile device or network.”

3. Top 4 tools
of Mobile
Marketing
Text
Messaging
Mobile
advertising
Mobile
Email
Mobile-
Friendly
Websites

4. MOBILE
SEARCH – SOCIAL
optimization

5. Social Network Websites
Paid Media
SocialMedia
SearchEngine
Content is optimized across channels
Smart phones kick start all activities
The expansion
of mobile -
smart phone
puts it at the
middle of all
touch points.

6. Diversify technology
Hasten spreading speed
Increase interaction, reach, impression
Real time, location based engagement
Real time, location based search
Diversify search input and output
Optimize content availability
Increase user penetration of searching
HOW MOBILE
HAS CHANGED
SOCIAL AND
SEARCH
Yet at the core is still a
strategy of incepting
good content into target
audience, with
socialability and a touch
of technology and
creativity

7. Massive
sharing and
interaction with
the marriage of
mobile, social
and search

8. Increase social
interaction
with mobile
site
People can keep up on the go with the stare down contest through the wap site
Interact through posting Instagram pictures to support or distract starer

9. Draw fans to
the site and the
game with
search engine
optimization

10. Amazing results
of the marriage
Triple brand subscribers, huge impression
Translate to sales with 1/3 Swiss recognition and 70% sales increase

11. Key
learning
Amazing use of gamifying
It all starts with good content
Mobile first