SlideShare uma empresa Scribd logo
1 de 8
ASSIGNMENT 10.1 – SOCIAL MEDIA
Social Media
A social instrument of communication
that enables users to create and share
content or to participate in social
networking.
A two-way street that gives adience
the ability to
communicate, INTERGRATE
SOCIAL MEDIA
What is
SOCIAL
MEDIA?
Grow
Young
Visual
Keywords
Vietnam
SOCIAL
MEDIA
Lanscape
Mobile
Vietnam
SOCIAL
MEDIA
Lanscape
Grow
17%
Fastest growth in the region
Vietnam
SOCIAL
MEDIA
Lanscape
Young
96.5%
15-24 y.o accounts for the biggest part of social media consumers
Vietnam
SOCIAL
MEDIA
Lanscape
Visual
96.5%
Photo sites are fast growing, best visual wins
Vietnam
SOCIAL
MEDIA
Lanscape
Mobile
15%
more people are accessing internet via phone in comparision to 2009
The biggest trend globally, enhancing interactions
Ym2 assignment 101 social media thuy tien phu cuong

Mais conteúdo relacionado

Mais procurados

Emerging markets or Available markets
Emerging markets or Available markets Emerging markets or Available markets
Emerging markets or Available markets
narayan murthy ivaturi
 
Social media report 2012 (Nielsen)
Social media report 2012 (Nielsen)Social media report 2012 (Nielsen)
Social media report 2012 (Nielsen)
Maple Aikon
 

Mais procurados (18)

Wave 1 - Web 2.0 The Global Impact | UM | Social Media Tracker
Wave 1 - Web 2.0 The Global Impact | UM | Social Media TrackerWave 1 - Web 2.0 The Global Impact | UM | Social Media Tracker
Wave 1 - Web 2.0 The Global Impact | UM | Social Media Tracker
 
HistoryChannelGoes360
HistoryChannelGoes360HistoryChannelGoes360
HistoryChannelGoes360
 
Inventory to Audience
Inventory to AudienceInventory to Audience
Inventory to Audience
 
Reach Your Market with Social Media
Reach Your Market with Social MediaReach Your Market with Social Media
Reach Your Market with Social Media
 
iCitizen 2008: Kelly Mooney
iCitizen 2008: Kelly MooneyiCitizen 2008: Kelly Mooney
iCitizen 2008: Kelly Mooney
 
Catherine dickie bbc
Catherine dickie   bbcCatherine dickie   bbc
Catherine dickie bbc
 
Emerging markets or Available markets
Emerging markets or Available markets Emerging markets or Available markets
Emerging markets or Available markets
 
State of the media. The social media report 2012
State of the media. The social media report 2012State of the media. The social media report 2012
State of the media. The social media report 2012
 
Changing Face of Digital Consumer
Changing Face of Digital Consumer Changing Face of Digital Consumer
Changing Face of Digital Consumer
 
Introduction to Video Advertising
Introduction to Video AdvertisingIntroduction to Video Advertising
Introduction to Video Advertising
 
Presentation at the Advertising Research Foundation, NYC, on the opportunity ...
Presentation at the Advertising Research Foundation, NYC, on the opportunity ...Presentation at the Advertising Research Foundation, NYC, on the opportunity ...
Presentation at the Advertising Research Foundation, NYC, on the opportunity ...
 
Social media report 2012 (Nielsen)
Social media report 2012 (Nielsen)Social media report 2012 (Nielsen)
Social media report 2012 (Nielsen)
 
The OPEN Imperative: Kelly Mooney @ Global Ecommerce Summit
The OPEN Imperative: Kelly Mooney @ Global Ecommerce SummitThe OPEN Imperative: Kelly Mooney @ Global Ecommerce Summit
The OPEN Imperative: Kelly Mooney @ Global Ecommerce Summit
 
Mobile developments in the US: can success be copied?
Mobile developments in the US: can success be copied?Mobile developments in the US: can success be copied?
Mobile developments in the US: can success be copied?
 
Stephen Franklin
Stephen FranklinStephen Franklin
Stephen Franklin
 
Young marketers elite 2 Smartphone Market Analysis - Mai Bang Hong Ngoc Vo Thi
Young marketers elite 2   Smartphone Market Analysis - Mai Bang Hong Ngoc Vo ThiYoung marketers elite 2   Smartphone Market Analysis - Mai Bang Hong Ngoc Vo Thi
Young marketers elite 2 Smartphone Market Analysis - Mai Bang Hong Ngoc Vo Thi
 
Gabrielle Rosario
Gabrielle RosarioGabrielle Rosario
Gabrielle Rosario
 
ALI social media and healthcare keynote presentation
ALI social media and healthcare keynote presentationALI social media and healthcare keynote presentation
ALI social media and healthcare keynote presentation
 

Destaque (6)

Situation Analysis Deck - Social Media Listening & Monitoring Lanscape
Situation Analysis Deck - Social Media Listening & Monitoring LanscapeSituation Analysis Deck - Social Media Listening & Monitoring Lanscape
Situation Analysis Deck - Social Media Listening & Monitoring Lanscape
 
Brand Comparison Social Media Deliverable
Brand Comparison Social Media Deliverable Brand Comparison Social Media Deliverable
Brand Comparison Social Media Deliverable
 
Technology lanscape
Technology lanscapeTechnology lanscape
Technology lanscape
 
Social Media Landscape in India 2016
Social Media Landscape in India 2016Social Media Landscape in India 2016
Social Media Landscape in India 2016
 
Comparison of KFC, McDonald's, Burger King, Costa Coffee and Other Top Cafe a...
Comparison of KFC, McDonald's, Burger King, Costa Coffee and Other Top Cafe a...Comparison of KFC, McDonald's, Burger King, Costa Coffee and Other Top Cafe a...
Comparison of KFC, McDonald's, Burger King, Costa Coffee and Other Top Cafe a...
 
Indian social media case studies
Indian social media case studiesIndian social media case studies
Indian social media case studies
 

Mais de Thuy Tien Khong Thi

[Young marketers initiatives] Project 1 challenge: blood donation call for t...
[Young marketers initiatives] Project 1 challenge:  blood donation call for t...[Young marketers initiatives] Project 1 challenge:  blood donation call for t...
[Young marketers initiatives] Project 1 challenge: blood donation call for t...
Thuy Tien Khong Thi
 
Ym2 assignment 211 tvc thuy tien hieu hieu - copy
Ym2 assignment 211 tvc thuy tien hieu hieu - copyYm2 assignment 211 tvc thuy tien hieu hieu - copy
Ym2 assignment 211 tvc thuy tien hieu hieu - copy
Thuy Tien Khong Thi
 
Elite young marketers assignment 20.1 thuy tien_ngoc tram
Elite young marketers assignment 20.1 thuy tien_ngoc tramElite young marketers assignment 20.1 thuy tien_ngoc tram
Elite young marketers assignment 20.1 thuy tien_ngoc tram
Thuy Tien Khong Thi
 
Ym2 assignment 171 - hoang thach thuy tien
Ym2   assignment 171 - hoang thach thuy tienYm2   assignment 171 - hoang thach thuy tien
Ym2 assignment 171 - hoang thach thuy tien
Thuy Tien Khong Thi
 
Ym2 assignment 171 - hoang thach thuy tien
Ym2   assignment 171 - hoang thach thuy tienYm2   assignment 171 - hoang thach thuy tien
Ym2 assignment 171 - hoang thach thuy tien
Thuy Tien Khong Thi
 
Young marketers 3 warm up marathon [storm]
Young marketers 3 warm up marathon [storm]Young marketers 3 warm up marathon [storm]
Young marketers 3 warm up marathon [storm]
Thuy Tien Khong Thi
 
Young marketers elite grand test
Young marketers elite grand testYoung marketers elite grand test
Young marketers elite grand test
Thuy Tien Khong Thi
 
Young marketers elite grand test thuytien
Young marketers elite grand test thuytienYoung marketers elite grand test thuytien
Young marketers elite grand test thuytien
Thuy Tien Khong Thi
 
Ym2 assignment 161 mobile cong veo thuy tien
Ym2 assignment 161 mobile cong veo thuy tienYm2 assignment 161 mobile cong veo thuy tien
Ym2 assignment 161 mobile cong veo thuy tien
Thuy Tien Khong Thi
 
Ym2 assignment 161 mobile cong veo thuy tien
Ym2 assignment 161 mobile cong veo thuy tienYm2 assignment 161 mobile cong veo thuy tien
Ym2 assignment 161 mobile cong veo thuy tien
Thuy Tien Khong Thi
 
Young marketers elite grand test - Thuy Tien
Young marketers elite grand test - Thuy TienYoung marketers elite grand test - Thuy Tien
Young marketers elite grand test - Thuy Tien
Thuy Tien Khong Thi
 
Ym2 assignment 101 creative digital vu phuc thuy tien
Ym2 assignment 101 creative digital vu phuc thuy tienYm2 assignment 101 creative digital vu phuc thuy tien
Ym2 assignment 101 creative digital vu phuc thuy tien
Thuy Tien Khong Thi
 
Ym2 assignment 101 social media thuy tien phu cuong
Ym2 assignment 101 social media thuy tien phu cuongYm2 assignment 101 social media thuy tien phu cuong
Ym2 assignment 101 social media thuy tien phu cuong
Thuy Tien Khong Thi
 

Mais de Thuy Tien Khong Thi (17)

[Young marketers initiatives] Project 1 challenge: blood donation call for t...
[Young marketers initiatives] Project 1 challenge:  blood donation call for t...[Young marketers initiatives] Project 1 challenge:  blood donation call for t...
[Young marketers initiatives] Project 1 challenge: blood donation call for t...
 
Nhom 1 bai tot nghiep
Nhom 1 bai tot nghiepNhom 1 bai tot nghiep
Nhom 1 bai tot nghiep
 
Assigment 19.1 le vu phuc
Assigment 19.1   le vu phucAssigment 19.1   le vu phuc
Assigment 19.1 le vu phuc
 
Ym2 assignment 221 - hoang thach thuy tien
Ym2   assignment 221 - hoang thach thuy tienYm2   assignment 221 - hoang thach thuy tien
Ym2 assignment 221 - hoang thach thuy tien
 
Ym2 assignment 211 tvc thuy tien hieu hieu - copy
Ym2 assignment 211 tvc thuy tien hieu hieu - copyYm2 assignment 211 tvc thuy tien hieu hieu - copy
Ym2 assignment 211 tvc thuy tien hieu hieu - copy
 
Elite young marketers assignment 20.1 thuy tien_ngoc tram
Elite young marketers assignment 20.1 thuy tien_ngoc tramElite young marketers assignment 20.1 thuy tien_ngoc tram
Elite young marketers assignment 20.1 thuy tien_ngoc tram
 
Ym2 assignment 171 - hoang thach thuy tien
Ym2   assignment 171 - hoang thach thuy tienYm2   assignment 171 - hoang thach thuy tien
Ym2 assignment 171 - hoang thach thuy tien
 
Ym2 assignment 171 - hoang thach thuy tien
Ym2   assignment 171 - hoang thach thuy tienYm2   assignment 171 - hoang thach thuy tien
Ym2 assignment 171 - hoang thach thuy tien
 
Young marketers 3 warm up marathon [storm]
Young marketers 3 warm up marathon [storm]Young marketers 3 warm up marathon [storm]
Young marketers 3 warm up marathon [storm]
 
Young marketers elite grand test
Young marketers elite grand testYoung marketers elite grand test
Young marketers elite grand test
 
Young marketers elite grand test thuytien
Young marketers elite grand test thuytienYoung marketers elite grand test thuytien
Young marketers elite grand test thuytien
 
Ym2 assignment 161 mobile cong veo thuy tien
Ym2 assignment 161 mobile cong veo thuy tienYm2 assignment 161 mobile cong veo thuy tien
Ym2 assignment 161 mobile cong veo thuy tien
 
Ym2 assignment 161 mobile cong veo thuy tien
Ym2 assignment 161 mobile cong veo thuy tienYm2 assignment 161 mobile cong veo thuy tien
Ym2 assignment 161 mobile cong veo thuy tien
 
Young marketers elite grand test - Thuy Tien
Young marketers elite grand test - Thuy TienYoung marketers elite grand test - Thuy Tien
Young marketers elite grand test - Thuy Tien
 
Ym2 assignment 101 creative digital vu phuc thuy tien
Ym2 assignment 101 creative digital vu phuc thuy tienYm2 assignment 101 creative digital vu phuc thuy tien
Ym2 assignment 101 creative digital vu phuc thuy tien
 
Ym2 assignment 101 social media thuy tien phu cuong
Ym2 assignment 101 social media thuy tien phu cuongYm2 assignment 101 social media thuy tien phu cuong
Ym2 assignment 101 social media thuy tien phu cuong
 
Ym2 assignment 111 thuy tien
Ym2 assignment 111 thuy tienYm2 assignment 111 thuy tien
Ym2 assignment 111 thuy tien
 

Ym2 assignment 101 social media thuy tien phu cuong