2. OUT LINE
I. Introduction
II. Body
1. Executive Summary
2. Current marketing situation
3. SWOT analysis
4. Action program
5. Objective and Issues
6. Marketing strategy
7. Action programs
8. Budgets
9. Controls
III. In conclusion
8. Market Description
• Customer need
English
Skills and experiences
Good education system
Environment
Degree
Quality of student
9. Market Description
• Corresponding features
• Professors from foreign countries
and Vietnam
• Active studying environment:
working in team, social activities
and communication skill
• International education standard
• Good facilities: lab room, library,
project, air condition, well
decorated, rest room, lift
• International degree
• Most of students have good job
after graduated.
11. Product Review
• University
1. International business
( with minors in accounting,
finances, marketing)
1. Science in management
2. Accounting
3. Accounting and finance
4. Business
12. Product Review
• Post graduated
• Master of business administration (MBA)
• Executive master of business administration
(EMBA)
19. Strengths
• Becoming international student
in Vietnam
• Various program
• International standard system
• 20% to 70% teaching time
belongs to the foreign teachers
• Valuable scholarship
• Suitable fees
• Good facilities
• Active outside activities
20. Weaknesses
• Lack of students
in some programs
• Lack of teachers
in some subjects
• Good facilities but
limited room
21. Opportunities
• Higher welfare
causes higher
demanded
education
• Potential market
• Offering
international
degree will have
more chances in
applying jobs