Mobile Marketing Presentation at IABC Cleveland

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thunder::tech Account Manager Michael Schwabe gave a seminar on mobile marketing for the Cleveland Chapter of the International Association of Business Communicators (IABC Cleveland).

Negócios Tecnologia

Mobile Marketing May 12, 2011 Michael Schwabe Account Manager

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lunch & Learn… I Hope

What is mobile? Phones Tablets & Other Devices

Mobile Stats Compiled by Microsoft TAG, April 2011

Mobile Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SMS / Text Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web vs App Mobile Website Wide reaching Content restricted Smaller budget Mobile Application Platform specific Dynamic content Bigger budget

QR Codes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

AR Codes Augmented Reality Live direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics

NFC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

This Is Cool It’s a phone. It’s a laptop.

All About Location ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising SMS Search Web Display In-App

Legal Creative Commons All rights reserved vs. Some rights reserved

Tracking and ROI Same – if not better – stats, different tools

The End Keep Learning! Mashable.com Techcrunch.com Engadget.com Gizmodo.com [email_address] @mikeschwabe linkedin.com/in/michaelschwabe thundertech.com slideshare.net/thundertech chatter.thundertech.com

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