1. Značka není ornament
na vizitce
J
Jak využít značku jako hlavní obchodní nástroj Vaší firmy
y j j y

2. Rámec pro p
p plánování aktivit
v oblasti řízení značky

3. Diagnostika

4. Optimalizace

5. Optimalizace
• Rozpad na projekty – např.
– Interní komunikace
– Optimalizace kompetenčních profilů
– Strategie kontaktních bodů se značkou
– Měření výkonnosti značky

6. About Idealisti
• Today's ideas will become tomorrow's world
• Not only we (still) have ideals but also we believe that most of what we experience
Not only we (still) have ideals but also we believe that most of what we experience
today and what makes up our world has been here yesterday in a form of an idea.
• We believe in the transformative power of thoughts (in the form of brands, for
example), in their power to move also very material and sometimes heavy things like
example) in their power to move also very material and sometimes heavy things like
pianos, buildings, cars, jars of face care lotions or even people.
• We help create and steer brands – ideas which have the ability to animate
o ga at o s, fuse co su pt o w t
organizations, infuse consumption with meaning and bring about good things to life.
ea g a d b g about good t gs to fe
We always do it in dialogue with those in charge of brands (which is just about anyone
who has ever heard of the brand) and with the notion that all the ideas­brands will
have to compete for their existence in the free arena.