etting your schedules, daily and weekly, is one of the keys to success in online marketing. Some lessons come slowly - at least to me. Schedules are a necessary part to achieving goals. But sticking to them sometimes gets in the way of intuitive, right-brained, imaginative flights-of-fancy. At least that's how I see it. For some twenty-plus years, I was part of a corporate cult-ure which ate up over 60 hours of my time every week. There were policies, strategies, evaluations, analysis, production conferences, financial planning meetings, very few perks, and lots of penalties. So finally I quit and "retired" to the family farm to sort things out (which is going along quite well, I can say after 7 years here). But I really developed a resistance to all this structure. I'm an artist at heart, but an engineer lives in there, too - so I'm all about figuring things out and letting out some of that inspired brilliance whenever I can. So, like Europe after Rome collapsed (who saw frequent bathing as to "Romanesque"), I gave up all the structure of "weekly analysis based on the progress on strategic plan execution" in order to be more than a bit Bohemian. However, I did manage to keep to three time slots daily/weekly (one for farm, one for work, one for my artistic and Internet urges) out of necessity. Farm was to provide my room and board. Work keeps my bills paid. The third one is for "everything else". Now this worked fine for awhile. I went back to college (for the first time) and was able to complete a few degrees. I wrote some books and started marketing them - having to learn all sorts of stuff about online marketing, which work still continues. But when I really got torqued about my day job, I got motivated to do something about it. Like Napoleon Hill's "Think and Grow Rich", I now had a BURNING DESIRE (his emphasis). I hated my day job and would do most anything to replace it. A good sales pitch and a chunk of change on a credit card gave me an additional reason to succeed.

1. Online Sunshine Plan
Excerpt: Chapter I - Article 08
by Dr. Robert C. Worstell

2. Copyright © 2009 by Robert C. Worstell. All rights reserved.
No part of this publication may be reproduced, stored in a retrieval system,
or transmitted in any form or by any means, electronic, mechanical,
photocopying, recording, scanning, or otherwise, except as permitted under
Section 107 or 108 of the 1976 United States Copyright Act, without the
prior written permission of the Author.
Limit of Liability/Disclaimer of Warranty: While the publisher and
the author have used their best efforts in preparing this book, they make no
representations or warranties with respect to the accuracy or completeness
of the contents of this book and specifically disclaim any implied warranties
of merchantability or fitness for a particular purpose. No warranty may be
created or extended by sales representatives or written sales materials. The
advice and strategies contained herein may not be suitable for your
situation. You should consult with a professional where appropriate.
Neither the publisher nor the author shall be liable for any loss of profit or
any other commercial damages, including but not limited to special,
incidental, consequential, or other damages.
This excerpt from Beta release 0.1

3. Table of Contents
Online Sunshine Plan ....................................................................
0. Introduction...........................................................................1
How to get the most out of this book ......................................6
How this book is set up ...........................................................9
I. Purpose/Passion - what drives you, what makes you
really happy? ..........................................................................12
Articles: ..................................................................................16
II. Business Basics ................................................................48
Articles: ..................................................................................54
III. Market Research .............................................................115
What is marketing? What is a market? ................................115
How to research for your community-market ....................118
Keywords, their care and feeding: Niches...........................122
Keywords, Their Care and Feeding: Finding Them ............127
A possible approach to keyword research ...........................131
The short version of keyword research - 9 steps: ...............135
The convention analogy .......................................................136
How search engines used to work .......................................139
Where to look for your keyword research - Part I - Basics . 141
Where to look for your keyword research - Part 2 - The Real
World ....................................................................................144
Where's the money? I'm from Missouri - show me.............146
Finding and Building Your Community..............................150
Learning from the Experts in your Niche.............................151
Finding your way out of this wet paper bag ........................153
Articles: .................................................................................155
IV. Your Sales Funnel - ........................................................179
Lining up your chickens .......................................................179
Collecting up your eggs into baskets. ..................................182
That narrow end of the funnel isn't, really. ........................184
Copywriting - how to talk your walk ...................................187
Articles: ................................................................................193
V. Search Engine Optimization ...........................................212
Why do people think search engines are important? .........212
Search Engine Myths ...........................................................214
Strategies old and new .........................................................216

4. Names to follow and why .....................................................221
Recommended Products ......................................................221
Articles: ................................................................................222
VI. Promotion .......................................................................242
Networking and Promotion ................................................242
Social Media Defined...........................................................244
The care and feeding of social media ..................................247
There is no ROI in Social Media Marketing .......................250
So how do you convert viewers to clients through Social
Media? ..................................................................................252
Now for the Social Media All-You-Can-Eat-Buffet ............254
Write once, publish many ways, many formats .................260
Addtional Online Promotion ..............................................263
Offline and Classic Promotion ............................................266
Articles .................................................................................267
VII. Summary ........................................................................310

5. Dr. Robert C. Worstell
Simple schedules to make your online marketing more
effective
Getting your schedules, daily and weekly, is one of the keys to success in
online marketing.
Some lessons come slowly - at least to me. Schedules are a necessary part to
achieving goals. But sticking to them sometimes gets in the way of intuitive,
right-brained, imaginative flights-of-fancy.
At least that's how I see it.
For some twenty-plus years, I was part of a corporate cult-ure which ate up
over 60 hours of my time every week. There were policies, strategies,
evaluations, analysis, production conferences, financial planning meetings,
very few perks, and lots of penalties. So finally I quit and "retired" to the
family farm to sort things out (which is going along quite well, I can say
after 7 years here).
But I really developed a resistance to all this structure. I'm an artist at heart,
but an engineer lives in there, too - so I'm all about figuring things out and
letting out some of that inspired brilliance whenever I can.
So, like Europe after Rome collapsed (who saw frequent bathing as to
"Romanesque"), I gave up all the structure of "weekly analysis based on the
progress on strategic plan execution" in order to be more than a bit
Bohemian. However, I did manage to keep to three time slots daily/weekly
(one for farm, one for work, one for my artistic and Internet urges) out of
necessity. Farm was to provide my room and board. Work keeps my bills
paid. The third one is for "everything else".
Now this worked fine for awhile. I went back to college (for the first time)
and was able to complete a few degrees. I wrote some books and started
marketing them - having to learn all sorts of stuff about online marketing,
which work still continues.
But when I really got torqued about my day job, I got motivated to do
something about it. Like Napoleon Hill's "Think and Grow Rich", I now had
a BURNING DESIRE (his emphasis). I hated my day job and would do most
anything to replace it. A good sales pitch and a chunk of change on a credit
44

6. The Online Sunshine Plan
card gave me an additional reason to succeed.
When I finally started taking their lessons to heart, I gave a post yesterday
about the lesson's learned.
You have to start with your vision-to-accomplish and work this down into
weekly and daily To-Do lists, when you then do. Each day, you need to
review your vision statement (2 or 3 times or more is best and then your
plan. From these, you then check over your recent To-Do's and see what it is
you should now be doing next to move your existing scene toward your
envisioned scene.
At the beginning of each week, you write a list of steps to do that will get
parts of your current planning done. Then work from that weekly To-Do list
to make your daily To-Do list. Simple.
Current planning? Yes, you are going to update your planning as you learn
more and get more networking accomplished. Hill said to revise your
planning as many times as you need to in order to get the best approach to
your vision.
You are going to have to have a daily schedule for your work - the stuff that's
going to make you financially independent. And it's going to have to
include:
1. Open your binder or folder where you keep all your traffic for that
particular business. (Get one if you don't have one. This is a basic
organizing tactic.)
2. Check and review your vision statement - and envisioning it with all
the emotions connected to it, getting the idea that it's already here.
3. Check your plan to see if it's accurately going to achieve that vision
statement - and tweaking/revising as needed.
4. Check your Weekly To-Do list for what is done and what you can do
today.
5. Write your Daily To-Do list off that - and what you didn't finish
yesterday.
6. Check your emails so they don't back up, which includes eliminating
45

7. Dr. Robert C. Worstell
spam and opting out of non-productive mailing lists.
7. Review your RSS feed aggregator - and streamlining this to only
those sites which give you truly useful data on a regular basis. (Sure,
you can get your news this way, but take care you don't get sucked
into Yahoo's daily 100 posts... "useful data" is the key.) You find and
subscribe to useful blogs/sites so you get new data quickly, faster
than you could log onto that many sites - and less distractive.
8. Allot some time here to leave appropriate comments on any
site/post that allows you to leave your site url. (And consider
unsubscribing from those who won't.)
9. Now, take some time to check your metrics and see how your sales
are doing, how your website is converting your customers. Might be
something you do one day out of the week. But if you can convert it
to an hour or so daily, it will help you keep on top of things.
10.Note down poorly performing web pages you have. Or pages you
can't metricize. (Google Analytics has a free program for you which
fits on most public pages.) Figure out if you have to tweak these or
note for later overhaul.
11. Your next piece of time will be in developing new products to sell
and/or launching a marketing campaign for these. If you do a single
new product every week, then spend the rest of that week (or the
next week) marketing it, you'll have between 20 and 50 new
products creating revenue every year.
12.Just before end of your slotted production time, check off the To-Do
items you accomplished and note which are still in-progress. Put
your list in your binder or folder to keep it secure, then close it for
the day.
There you have it - a simple way to organize your life and business to stay
on top of everything you have to do and to get it all done.
You have to be prepared to run your business as a business. Doesn't mean
you can't love what you do - you really should, after all, because why are you
doing what you really don't like to do?
Get your binder so you can organize your business into a highly efficient
46

8. The Online Sunshine Plan
scene. And watch your profits grow and grow as your real work becomes
more and more enjoyable.
47

9. Thrivelearning Guide
Find ways how to improve your life, run a
successful online business, get your freedom
back.
Thrivelearning System - A Guide
I've searched over the Internet for really workable programs for more than a
couple of decades. The main criteria was that they had to work and they had
to help people actually improve their lives. The goal is that people are enabled
to get their abundance which is already native.
People don't know how simple it is to have a peaceful, free life. They don't
know that starting an online business does have a learning curve, but when
you find the right mentor and the right partners, it can be really simple and
successful.
So these programs each individually work. But the real power is that they
integrate into a powerful system that is more effective than the single parts.
There are two approaches to this - Spiritual and Business
Spiritual: You should be able to have all the freedom, peace,
and abundance you could ever want.
Business: You can and should know how to leverage the
Internet to make your own online success.
Like many, I was caught up in the “get rich quick” “how to make money
online” schemes that are very often pushed with Internet Marketing.
And it took me a long time (over a year) to learn enough to earn my money
back out
of the scheme I bought into. (No, I had to attend “Hard Luck U” and sweat it
out with a keyboard and Google searches - it wasn’t found in the “training” I
bought.) And that company has improved considerably since that time - it
was lessons all around, the way I saw it.

10. But since then, I’ve really discovered how to thrive - by discovering and
testing the exact techniques of self-help and spiritual training which will
attract any amount of money or abundance you want. No “institute” required,
no expensive ”schooling” or “coaching” - learn at your own pace, from your
own home.
Now I am starting to regularly earn money working at home, mostly from
online affiliate sales and my own books . It’s not hard to learn, if you want to
invest your time (and a little cash here and there.) But you only get out what
you invest of your self…
Here’s the programs I found that actually work:
Spiritual
1. Find your inner peace - Use Release Technique
2. Learn how to remain calm under stress - Use Silva Life System
3. Thrive financially with your Millionaire Mindset - Learn from T. Harv
Eker
4. Simply Wake Up and Live! - Dorothea Brande's classic.
5. Get a library of proven, workable materials - Spiritual Training
Materials
Business
1. Do market research for products which can factually earn you online
income - Chris Malta's Worldwide Brands
2. Master social network marketing - Charles Heflin’s Synnd
3. Get a site builder and web host with decades of experience -Ken
Evoy's Site Build It!
4. Find the simplicities to protecting yourself legally – Dr. Frederick
Graves' Jurisdictionary
5. Get and stay scam free from here on out - Get Scam Free (book and
online course)

11. Release Technique
Release Technique is simply learning to actually
look at what is happening around you and letting
go of what you don't want. Too easy, actually.
Some people have to know more about such a
technique before they can really put it to use in
their lives. Larry Crane used it to save his life. He
was already a millionaire - even on the cover of
Time - but found he wanted to commit suicide because of his own inner
stress. He met a guy named Lester Levenson, who taught him to release the
inner programs which caused that. Larry changed his life – and has been
teaching and promoting this course ever since.
Silva Life System
Laura found herself in trouble. Her health was
failing, she couldn't keep a job, she was
desperately "in love" with someone who only took
advantage of her. Then she rediscovered for
herself the system of active meditation she had been involved with since
childhood, literally growing up around it. Once she put this to use in her own
life, she became more and more successful as she applied it. Now happily
married with several children, she has devoted her life to continuing her
father's proven program of active meditation. More people than ever have
found how easy it is to meditate through Jose and Laura Silvas' works. There
are reportedly millions internationally who are using Silva materials to gain
calm, successful lives. You can, too.

12. Millionaire Mind Intensive
The key point is that you have to re-learn all
you've learned up to this point about money.
What he starts out to begin with is to tell you,
“Don’t believe anything I say, but try these ideas
out in your own life - and trust these ideas you
are trying.”How Eker gets you to re-train your
millionaires mind isn't all that new. But he took
up the study of millionaire and rich-people psychology in earnest so solve his
own inability to make and hold onto money. While he made (and lost)
millions early in his life, it was his own studies into how people did this which
made him an international success. Now he spends his time only in helping
others to adjust their own Millionaire Mindset
Wake Up and Live
I was introduced to it by Earl Nightingale (of "Our
Changing World" fame). It was in his "Strangest
Secret" recording where he introduced her now
famous credo:
"Act as though it were impossible to fail."
And she explains how she got to that point in this book. The first section is an
autobiography of sorts, explaining the gist of her discovered philosophy of life
- and how that credo lead her straight to an amazing career after a rather
mundane existence prior. Newly republished in an easy-to-read format, this
book is an essential classic for anyone's library.

13. Spiritual Training Materials
For anyone to really make their way through life,
they have to find and follow mentors. With our
modern Internet Age, you no longer have to take
time out and travel to distant lands in order to sit
at the feet of a Master and absorb their knowledge.
Even the long-passed can reveal their secrets from
their book sand materials. I've assembled a short
list of books which have been proved time and again to hold the secrets to all
health,wealth, success, and relationships. The path is there - you have only to
walk it. Build your library today!
Web Site Builder
Site Build It! is the only product that takes the
time to prepare you to build a profitable business,
before you jump into building your site. For the
beginner, your learning curve will be shorter and
you’ll bypass any show-stopping errors. For those experienced in site-
building, SBI! deepens your level of understanding. No matter who you are,
you are guided all the way until you succeed. This approach symbolizes SBI!’s
steady-and-sure approach. It’s definitely not GRQ (Get Rich Quick) and keeps
you from getting distracted by false promises or dead-end tools and strategies
that end up costing more money. Experienced users will appreciate avoiding
time-wasters that don't help you succeed. Think of it as a simple, direct, hype-
free path that leads to success. Check it out for yourself.
Profitable Market Research
The reason Chris started WWB is just because he
knew how profitable it was to sell for others - but
ran into the same shady operators so many of us
do. He sat out building a company which did the

14. homework for you - so you only need login to their single interface where
they've already predigested the product discovery, keyword research, and
verified the drop-shippers as legit. No middlemen, no scammers. Just you,
your hard work, and your filling bank account. Not for the faint at heart - this
is only for those serious about doing the homework necessary to find salable,
profitable products to sell.
Social Network Marketing
Once you have a product and a website, you need
to promote it. Charles Heflin has been marketing
at least as long as the World Wide Web has
existed. And he formed Social Media Science just to study the social media
phenomenon. Per their website: "Social Media Science is dedicated to the
science of online social media as it applies to gaining visibility for you ronline
or offline business. We are dedicated to educating the business community
through a robust educational system as well as providing cutting edge
software tools to make marketing your business easier, more effective and
measurable. See what sets us apart." It's only here where you learn how to
really market online.
Get a Winning Lawyer -
Defend Your Company
Dr. Frederick Graves is a lawyer who has taken on
the formidable task of educating people how to
figure out what the hell is going on. But it's not all
that complicated. For any business, if you
understand the legal system, you can avoid
situations which would lead you into any unnecessary involvement in the
courts. Technically, you learn enough to use the laws to do what they are
supposed to - protect against inequality and bullying behavior. The point is
that when you do need to get a lawyer, you can also ensure that he's doing
what you're paying him for. With all else you need to follow in business, you
don't also need the excess expense which legal costs can bring.

15. FTC Disclaimer
Self-help and Spiritual Training are highly personal. You get out only what
you put into them. There are no "typical results." None of the above should be
considered as a “business opportunity”. These are personal training programs
and materials which you alone can determine if they assist your own progress
or help improve your life.
Caveat Emptor, and all that.