"Social media in government - What's going On(line)" was a presentation that was given to employees during a learning and development session at the Department of innovation, Industry, Science and Research - and Australian government department based in canberra. The presentation was a begginers guide (or cooks tour) to using social media and presented some issues to consider for personal and professional use of social media by government employees. This was the first half of a two part presentation. The second half was presented by Craig Thomler, Head of online communications at the Department of health and expert on social media engagement in Australian Government. read more on Craig's blog at: http://egovau.blogspot.com/

1. Social Media –
What’s going on(line)?
Department of Innovation, Industry, Science and
Research
August 2010
Todd Wright

2. A note for newbies
WARNING: Social marketing may be
hazardous to your marketing health and
time (but its pretty inexpensive otherwise).

3. Social Media – a quick history
• http://www.youtube.com/watch?v=sIFYPQjYhv8

4. Survey Results
• An internal online survey was conducted within
the Department of Innovation, Industry, Science
and Research into personal use of social media
and attitudes towards social media
• 73 people responded to the survey
• Approximately 90 people attended the session in
person.

5. Aust. Avg 36%

6. Understanding
social marketing

7. Social marketing
People connecting
with people using
technology

8. Traditional Marketing
Communications
One to Many to some
Social Media
Marketing
One to some to many

9. Social marketing is not just for the
Americans (or kids)
1. Twitter had 800,000 Australian visitors in June 09,
up from 13,000 in June 08 (607% increase)
2. 3 out of 4 Australians online visited a Socially
enabled site in June 09
3. Facebook led as the most visited (now more than
6 million)

10. Aust. Avg 53%

11. The ‘three sides’ to social marketing
LISTEN
EVALUATE PARTICIPATE
• Build your network - LISTEN
• Engage with your community - PARTICIPATE
• Track and analyse - EVALUATE

12. LISTEN: How to find the chatter
We all have 2 ears and 1 mouth...

13. GROW BIGGER EARS...

14. PARTICIPATE: Create the message
• Identify tools – facebook, youtube, twitter,
flickr, trip advisor
• Create a message
• Distribute
• Monitor
• Rinse, lather, repeat.

15. EVALUATE
• Track your feedback
• Analyse the content
• Respond and React to the outcomes

16. Setup Google analytics
http://analytics.google.com

17. The Tools

20. www.facebook.com

24. The National gallery of Australia had a challenge – to accurately and quickly
communicate the waiting time for entry into masterpieces from Paris Exhibition

25. The answer was to use twitter as an NGA queue watch. This communicated
realistic entry times and showed people it didn’t take “4 hrs to get in”.

27. www.blogger.com
www.wordpress.com

28. Anyone can blog and become a content publisher. This is creating a shift in
The ownership of the message away from the media and into the public sphere.

30. Linked In is a professional networking and CV tool. Many businesses are using
this for socially enabled recruiting.

31. Pathway to purchase
Website
Result
Forums

32. Want more information
Threesides can assist you in developing a
social media workplace policy, in-house
training or setting up a social media
communication campaign.
Todd Wright
todd.wright@threesides.com.au
www.threesides.com.au