Digital Innovation Conference for Travel, Tourism, and Hospitality.
Top 6 Reasons to Attend Digital Innovation Asia:
1. Connect with top bloggers to tell your story
2. Understand the complex chinese social media landscape to attract affluent chinese consumers
3. Get inspired by the latest trends in digital marketing to innovate your business
4. Celebrate the most innovative digital work in travel and tourism in Asia
5. Meet industry leaders and connect and network with peers
6. Great deal - 3 events for less than $300, and including Blogger Match-Up for less than $500
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Agenda: Digital Innovation Asia 2013 - June 10-12, 2013 - Bangkok
1. June 10th
-12th
, 2013
AGENDA
Digital Innovation Asia (DIA) is a new initiative promoting excellence
and knowledge sharing when it comes to leveraging digital, social, and
mobile in the travel and tourism industry to promote the complete Asian
Visitor Economy. Aligned with the Pacific Asia Travel Association (PATA),
it includes a new platform www.DigitalInnovationAsia.com, the Digital
Innovation Asia Council, the Digital Innovation Asia Awards, DIA Forum
(Speak-Out Asia), Blogger-Match Up, Digital Aid Asia, China Boot
Camp, the Digital Innovation Asia Challenge, and year-round program of
workshops and seminars. Get inspired and engaged at:
www.DigitalInnovationAsia.com
Contact: info@digitalinnovationasia.com
Facebook: DIAsiaTourism
Twitter: @DIAsiaTourism
LinkedIn: http://linkd.in/ZPKhpB
Register at http://diasiatourism.eventbrite.com
DIGITAL INNOVATION ASIA
www.DigitalInnovationAsia.com
(REGISTER AT DIASIATOURISM.EVENTBRITE.COM)
2. DIA Industry Chair 2013/14Strategic Partner
Host Country
Venue Partners
Industry Partners
Awards Partner
3. DIGITAL INNOVATION ASIA 2013
June 10th
-12th
{ Bangkok, Thailand }AGENDA
9:00 – 10:00 Registration
10:00 – 10:30 Welcome & Introduction
Speaker: Jens Thraenhart – Founder, Digital Innovation Asia
10:30 – 11:00 Bridging expectations from Bloggers and Travel Suppliers, and how to form
creative supplier-blogger partnerships
Panel: Moderated by Amy Kunrojpanya, Google Thailand
Samuel Jeffrey - Blogger, NormadicSamuel.com
Audrey Bergner - Blogger, ThatBackPacker.com
Matt Gibson - Blogger, FlightNetwork.com
Phansiri Mongkolprasit - Marketing Director, Dusit Thani Bangkok
11:00 – 11:30 How to calculate the ROI of Blogger Engagement and create effective
blogger campaigns
Speaker: Ben Jones – CEO of BigBlogMap.com
11:30 – 12:00 How to organize effective Blogger Trips (Case Study)
Speaker: Mr. Tanes Petsuwan, Director Europe, Africa and Middle-East Market Division of
Tourism Authority of Thailand (TAT)
12:00 – 13:00 Interactive Lunch ( Sponsored by lebua Hotel )
13:00 – 17:00 Speed Dating
June 10th
, 2013
Venue: lebua Hotel, State Tower - www.lebua.com/state-tower
1055 Silom Road, Bangrak, Bangkok 10500, Thailand
Tel: (66) 2-624-9999
DIA Blogger Match-Up
The Blogger Match-Up is a unique exchange to
meet influential citizen journalists, connect with them,
and leverage their following by engaging them with ex-
hibiting travel products and services, including hotels,
destinations, airlines, restaurants, tours, shopping, and
more.
The Blogger Match-Up also educates on how to
engage with these influential bloggers, in order to avoid
unexpected surprises.
www.DigitalinnovationAsia.com**REGISTER AT DIASIATOURISM.EVENTBRITE.COM
4. Email: info@digitalinnovationasia.com
Website: www.DigitalInnovationAsia.com
Facebook: facebook.com/DIAsiaTourism
Twitter: @DIAsiaTourism
Instagram: DIAsiaTourism
LinkedIn: http://linkd.in/ZPKhpB
Get your ticket at EventBrite:
http://diasiatourism.eventbrite.com
Download more infomation on Slideshare:
http://www.slideshare.net/DIAsiatourism
CONTACT US
ZUMA RESTAURANT
is the venue for the Digital Aid Asia
PULLMAN HOTEL G
is the venue for China Boot Camp & DIA Pop-up party
LEBUA AT STATE TOWER
is the venue for Speak-Out Asia and Blogger Match-Up
BED SUPPERCLUB
is the venue for the DIA Awards and VIP Reception
5. DIGITAL INNOVATION ASIA 2013
June 10th
-12th
{ Bangkok, Thailand }
19:00 – 20:00 DIA Awards VIP Reception (by Invitation), Sponsored by Siam Winery
20:00 – 22:00 DIA Awards at Bed Supperclub
June 10th
, 2013
Venue: Bed Supperclub - www.bedsupperclub.com
Sukhumvit Soi11, Klongtoey-nua, Wattana, Bangkok 10110
Tel: (66) 2-651-3537
Hosts: Daniel Fraser and Barbara Woolsey
Digital Innovation Asia Awards
The Digital Innovation Asia Awards recognize the most
forward thinking yet performance-oriented digital innovations
in the Pacific Asia travel and tourism industry, in the following
categories: “Most Engaging Website”, “Most Viral Campaign”,
“Most Creative Use of Technology”, “Most InspiringContent”,
and“MostInnovativeDigitalOrganization”.
Categories for the Awards
* Most Engaging Website
* Most Viral Campaign
* Most Creative Use of Technology
* Most Inspiring Content
* Most Innovative Digital Organization
Daniel first
came to Thailand
in 1995 to work
on consulting and
teaching projects
under the Thai
Royal Family. The
quintessential
host, it was a
natural step
for Dan to get
into the travel
business. A well-
recognized figure
in Thailand, he has appeared in a heap of print, billboard
and television commercials across Asia and co-starred in
Thailand’s first digital feature film The Garuda in 2004.
He’s worked as a TV presenter in Japan, business advisor
inSingapore,team-buildingfacilitatorforsuchcompanies
as Nokia, PriceWaterhouseCoopers, IBM and a Tourism
Ambassador for the Tourism Authority of Thailand.
A blend of
Filipino, Scottish
and Irish by
heritage, Barbara
was actually born
and raised in
western Canada.
She has worked
as a television and
radio reporter for
the Canadian
B r o a d c a s t i n g
Corporation, as
well as completed
an internship at the Bangkok Post, Thailand’s leading
English newspaper. Barbara is now based in Bangkok
working for the In Channel on True Visions cable. She
is a host and associate producer for the talk show-variety
program Flagship and the upcoming entertainment news
program Hear First.
AGENDA
SEE CATEGORIES NOMINATE FOR FREE AT: http://goo.gl/rRVwS
6. DIGITAL INNOVATION ASIA 2013
June 10th
-12th
{ Bangkok, Thailand }
10:00 – 10:30 Welcome & Introduction
Speaker: Jens Thraenhart – Founder, Digital Innovation Asia
Speaker: Martin Craigs – CEO, Pacific Asia Travel Association (PATA)
10:30 – 11:00 Showcasing Digital Innovation in Travel & Tourism
The DIA Awards celebrates the best in digital innovation in the travel and tourism
industry in Asia Pacific. The winners stood out. This session showcases the work and
steps behind the scenes to understand the success and execution.
Speaker: Apichai Sakulsureeyadej, Tourism Technology Association (TTA)
11:00 – 11:15 Networking Break
11:15 – 11:45 The Latest Trends in Digital Innovation
This session takes a look at the latest trends, including SoLoMo (social – local – mo
bile), as well as the power of visual content.
Speaker: Clement Wong, BeMyGuest.travel
Panel: Kim Walbridge, Air New Zealand
Marcos Cadena, Anantara Hotels & Resorts
Thapanee Kiatphaibool, Tourism Authority of Thailand
11:45 – 12:30 Pushing the barriers of traditional Online Sales and E-Commerce to drive
true profitability
With Social CRM evolving as one of the most powerful tools to drive loyalty, sales,
and true profitability, how can companies leverage these new ways of e-commerce?
Moderator: Joe Nguyen, Comscore
Panel: Chetan Patel, Onyx Hospitality
Andrew Langdon, Jones Lang Lassalle
Derek van Pelt, Smiling Albino
12:30 – 12:50 Challenger Types: How to drive innovation in organizations?
Everybody talks about innovation, and most consider themselves innovative. How can
organizations leverage the different types of innovative people, and how they chal-
lenge the status quo?
June 11th
, 2013
DIA Forum: Speak-Out Asia
The vision of the event is to wow, inspire, engage,
and stimulate the audience, feature respected and well-
known digital revolutionaries, showcase technology
solutions, and source innovations from across the Asia
Pacific region.
www.DigitalinnovationAsia.com
AGENDA
**REGISTER AT DIASIATOURISM.EVENTBRITE.COM
Venue: lebua Hotel, State Tower - www.lebua.com/state-tower
1055 Silom Road, Bangrak, Bangkok 10500, Thailand
Tel: (66) 2-624-9999
7. DIGITAL INNOVATION ASIA 2013
June 10th
-12th
{ Bangkok, Thailand }
www.DigitalinnovationAsia.com
Part 1: The Challenger Type Book (http://www.challengertype.com/)
Speaker: Clint Easthorpe, CEO of Omnicom Media Group Thailand
12:50 – 14:00 Lunch
14:00 – 15:00 Start-Ups that are changing how consumer consume travel
Travel Start-Ups are changing how consumers research, plan, book, and share
their travel experiences. Taking a look at not only new innovative platforms
that engage and inspire, but also ideas from outside the industry.
Speaker: Jakob Lykkegaard, Partner at PocketLab.com
Panel: Tomas Laboutka, CEO of Hotel Quickly
George Cao, CEO of TripShow.com
15:00 – 15:30 Applied Innovation enhancing the Hotel Guest Experience
Once guests are in the hotel, some hotels are integrating technologies to further
enhance the experience, and drive loyalty and profitability.
Moderator: Dr. Markus Schuckert, Prof. at Hong Kong PolyTechnic University
Panel: Carl Rubin, VP Business Development at Fingi
Jean Pierre Dumas, CEO of Appy Hotel
s15:30 – 16:00 Networking Break
16:00 – 16:30 Blogger Panel: The consumer is king – are we always listening to the voice
of our guests?
A new session that will give the audience a unique opportunity to get free advice and
consulting. Show your Chinese website, and get live critic and feedback on what to
improve.
Moderator: Rajan Khuranam, General Manager Digital
at lebua Hotels & Resorts
Panel: Travel Bloggers & Digital Influencers
16:30 – 17:00 Digital Aid Asia: How can technology, digital, and social, drive responsible
tourism development and capacity building in emerging destinations?
Digital Aid Asia is an initiative of Digital Innovation Asia (DIA), and focuses on
helping developing tourism regions across Asia to learn how to leverage emerging
technologies and digital media for capacity building to develop tourism in a
responsible way and drive poverty alleviation. DIA has partnered with the
PATA Foundation to collaborate on Digital Aid Asia and PATA Foundation projects.
Speaker: Amy Kunrojpanya, Google Asia Pacific, Head of Communications and
Public Affairs Indochina+
17:00 – 17:30 Conclusion & Discussion
AGENDA
**REGISTER AT DIASIATOURISM.EVENTBRITE.COM
8. DIGITAL INNOVATION ASIA 2013
June 10th
-12th
{ Bangkok, Thailand }
09:00 – 11:00 Chinese Blogger Match-Up (Optional Open discussion, Sponsored by Trip
Show.com)
Unique opportunity to connect with three top Chinese bloggers, the winners of the
Spring 2013 Tripadvisor.com Chinese Social Influencer Competition.
11:00 – 12:00 Registration and Lunch Mingling (Sponsored by Pullman Hotel G)
12:00 – 12:15 Introduction
Speaker: Jens Thraenhart, Founder of Digital Innovation Asia
12:15 – 12:45 The Importance of the Chinese Market
Speaker: John Koldowski, Pacific Asia Travel Association
12:45 – 13:15 8 Tips for Marketing to Affluent Chinese Consumers
How to build a China Marketing Strategy that works by leveraging offline and online
marketing methods, from concept, execution, to measurement.
Speaker: Jens Thraenhart, Founder of Digital Innovation Asia
June 12th
, 2013
Venue: Pullman Hotel G, Silom Road - www.pullmanbangkokhotelg.com
188 Silom Road, Suriyawongse, Bangrak, Bangkok Thailand
Tel: (66) 2-238-1991
DIA China Social Media Boot Camp
Learn about how to reach and connect with affluent
Chinese consumers by leveraging web, mobile, and
social media marketing in China. China Boot Camp will
feature the unique opportunity to engage with three top
Chinese bloggers, sponsored by Chinese travel social
media website Tripshow.com.
To celebrate DIA, participants are invited to the next
destination – Kinki. The LAST BYTE will be proudly
brought to you by Travel Daily News Asia in association
with Midas Communication. With drinks and chatter all
around, this will be a fantastic opportunity to get to know
fellow digital businesses while savoring in delectable
Japanese Tapas and funky music. It will be a time to relax
and wind down as we wrap up this year’s DIA.
www.DigitalinnovationAsia.com
AGENDA
**REGISTER AT DIASIATOURISM.EVENTBRITE.COM
June 11th
, 2013
DIA Late Byte Party at Kinki
Venue: Kinki - www.kinki.co.th
Rain Hill Rooftop, 777 Sukhumvit Soi 47, N. Klongton, Wattana, Bangkok
Tel: (66) 2-261-7204
18:30 – LATE The Last Byte at Kinki
9. DIGITAL INNOVATION ASIA 2013
June 10th
-12th
{ Bangkok, Thailand }
www.DigitalinnovationAsia.com
13:15 – 13:30 Networking Break
13:30 – 14:30 The importance of Bloggers & Key Opinion Leaders in China and how to
build effective social campaigns in China
The movie “Lost in Thailand” created lots of buzz in China, which resulted in increased
Chinese tourists to Thailand. Visual Content is a key influential when it comes to in-
spiring and influencing Chinese travelers where to go, where to stay, where to eat, and
what to do and experience – especially with new Chinese tourists that are looking for
personalized experiences. Chinese travelers take photos and share them on Chinese
social media sites, especially Weibo. Learn on how to create a visual content strategy
and leverage sites like Weibo.com and Tripshow.com when it comes to campaigns and
social CRM.
Speaker: George Cao, Co-Founder of Dragon Trail Interactive
14:30 – 14:45 Networking Break
14:45 – 15:15 A conversation with Chinese Bloggers
A very unique session on what Chinese consumers are looking for when traveling
outside of China. What are the issues? How to engage with top Chinese influencers to
spread the word about your destination and brand?
Moderator: Dale Lawrence, President of Skal Thailand
15:15 – 15:45 Experiences from Travel Companies marketing to Chinese consumers –
what worked and what didn’t
Hear from companies that have been marketing to Chinese consumers.
Panelists: Representatives from travel companies
Moderator: Jens Thraenhart, Co-Founder of Dragon Trail Interactive
16:00 – 16:30 The Chinese Backpacker conquering the World (Sponsored by Backpacker
Magazine South East Asia)
Backpackers historically are the pioneers in opening and discovering new tourism
destinations. What is the role of the Chinese backpacker? Very digitally savvy and
engaged on social media, how can travel organizations, from tourist boards, hotels,
airlines, and tour operators leverage Chinese backpackers as a completely new cat-
egory of influencers.
Speaker: Nikki Scott, Editor at Backpacker Magazine Southeast Asia
16:30 – 16:45 Networking Break
AGENDA
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10. DIGITAL INNOVATION ASIA 2013
June 10th
-12th
{ Bangkok, Thailand }
16:45 – 17:15 China Boot Camp Lab
A new session that will give the audience a unique opportunity to get free advice and
consulting. Show your Chinese website, and get live critic and feedback on what to
improve.
Speaker: George Cao, Co-Founder of Dragon Trail Interactive
17:15 – 17:45 Conclusion & Discussion
18:00 – 20:00 DIA Pop-Up Party (Sponsored by Pullman Hotel G)
www.DigitalinnovationAsia.com
AGENDA
DIGITAL INNOVATION ASIA 2013 : PRICING
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