A look at two frameworks; one to help designers design ethical outcomes, and the other to grow an ethical design philosophy within organisations.

1. DESIGNING OUT EVIL how designers can create a better world

4. what is this evil? Packaging design: 0.6% - 25%? Research: New chemical recipes? Interaction design: Wrappings? 3.3cm Lambeth, Greater London $420M 1,200+ doctors

5. Evaluating evilness of a design Perceptible Imperceptible Harmful Beneficial Holistically evaluating of design outcomes OVERTLY GOOD SNEAKY BAD OVERTLY BAD SNEAKY GOOD TRIPLE BOTTOM LINE THINKING: Planet Profit People actual perceived Teh healthy!!1

6. 5 Evaluating evilness of organisation KNOWS (enough to act) CARES (enough to act) well- meaning brutish good evil  Actively concerned for the user? Holistically evaluating the organisation  Unintended user consequences?  Favouring the org over the user to the harm of the user?  Disinterested in user consequences?

7. This stuff is hard… It’s usually less like this… EVIL is incremental and more like this…

11. The challenge of awareness The Well-Known and Ubiquitous Council Of Ethical Design (that doesn’t exist) Certifies that ____________________________________ IS NOT EVIL Acme Products and Services Ltd Knows and Cares Certification ISO1234 Sort of like this for interactions

12. One last human universal: empathy (AND DESIGNERS CAN ENABLE THIS)

13. Questions?