Back in 2005, Thought Den was just a dream. In 2008 Dan Course and myself decided to go for broke. We started out making websites and small viral games. In time we were working for the likes of Jack Daniel's and Southern Comfort. Then we started to focus on the Arts and Culture sector, leading to projects with Tate, Science Museum and Southbank Centre. The presentation concludes with 5 tips for setting up a digital business with a focus on innovation