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Introduction to Gamification
1.
GAMI- FICA- TION – a presentation
about how we can use game mechanics in areas that aren’t a game Martin Thörnkvist, @thornkvist www.mediaevolution.se C’n’B, Cologne, 23 June 2011
2.
Agenda Gamification Game mechanics Why gamify? Do’s
and dont’s Examples
3.
Definition Gamification
4.
”The process of
applying the basic elements that make games fun and engaging to things that aren’t considered a game.” Gamification
5.
6.
Game mechanics
Why we’re playing
7.
Points Why we’re playing
8.
9.
Levels Why we’re playing
10.
11.
12.
Badges Why we’re playing
13.
14.
Leaderboards Why
we’re playing
15.
16.
Challenges Why we’re
playing
17.
Rethink! Ozma Game Design
18.
Rewards Why we’re playing
19.
20.
5 good reasons
Why gamify?
21.
Increased use
Why gamify?
22.
23.
Increased loyalty
Why gamify?
24.
Influencing use
Why gamify?
25.
26.
27.
Viral sharing
Why gamify?
28.
29.
30.
Identification
Why gamify?
31.
Again, together
Mechanics + reasons
32.
”It’s the process
of implementing game mechanics into non-gaming scenarios in order to better engage audiences and solve problems” Gamification
33.
Do’s and don’ts What
to think about before you start
34.
It’s hard What to
think about before you start
35.
36.
Not pointification
What to think about before you start
37.
Not too simple What
to think about before you start
38.
Surprise What to think
about before you start
39.
40.
Be concrete What to
think about before you start
41.
Forecast Still on planet
earth, but more engaging
42.
”while the last
decade was the decade of social, this decade will be the decade when the game framework is built” - Seth Priebatsch
43.
”By 2015, more
than 50 percent of organizations that manage innovation processes will gamify those processes” - Gartner
44.
”Anywhere there are
people to be motivated, you can use gamification. I you’re not, you’re leaving money on the table” - Rajat Paharia
45.
=
Summary Call on the basic human need to compete and play It’s not only about points and badges Think before you implement
46.
Thanks. martin@mediaevolution.se www.mediaevolution.se
@thornkvist
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