In today's rapidly changing and increasingly complex world, the winners will be those who can keep their rate of learning greater than the rate of change or your L>C. Our research has shown that the right approach is to systematically and strategically approach learning with the 5 C's - Career, Competency, Curriculum, Compliance, and Content. This BLI Guide to Learning as a Competitive Advantage covers these 5 C's and shows how the Business Learning Institute can help you keep your L>C. Starting with our research on critical CPA/Finance competencies, our Bounce learning framework,and of course our world-class content being provided to the many of the best CPA firms and corporate finance/accounting teams in the world. For information call us at 1-888-481-3500 or e-mail pam@bizlearning.net

1. Learning as a Competitive Advantage
Keeping your L>C
Tom Hood, CPA, CITP, CGMA
CEO
MACPA & the Business Learning
Institute

2. "In a world that shows no
signs of slowing down, no
individual can rest on his
or her intellectual laurels…
The future belongs to
those organizations, as
well as those individuals,
that have made an active,
lifelong commitment to
continue to learn.”
- Howard Gardner
Five Minds for the Future
2

4. The 5 C’s
• Career Path (Ladder)
• Competency-based Learning
• Curriculum
• Compliance Tracking for CPAs
• Content – world-class Technical &
Leadership Courses in multiple formats

7. The Firm Learning Matrix
• How we work
• Audit, Tax, Consulting,
Practice Areas
etc
• Industry groups
• Skills we need
• Knowledge
Competencies
• Skills
• Abilities
• How we grow
Staff Levels
• Career Paths

8. www.macpa.org

10. The Corporate Learning Matrix
• How we work (examples)
Functional • Supply Chain
• Accounting & Reporting
Areas
• Operating Units
• Financial Shared Services
• Skills we need
• Knowledge
Competencies
• Skills
• Abilities
• How we grow
Staff Levels
• Career Paths

11. Corporate Learning Matrix

12. FOR MORE INFORMATION
AICPA Navigator: http://www.cpa2biz.com/navigator
CPA2Biz, Inc.-Proprietary and Confidential Information 12

13. Learning Delivery Channel Continuum
LIVE ON DEMAND
Live Webcasts Collaboration, Self-paced Social Learning Job Aids,
Face to Face & Virtual Coaching and Community, and Web-based Books, Podcasts, Performance
Classroom Classrooms Mentoring Knowledge Mgmt Courses Videos, Blogs Support Tools
OLI/I
/OEI
LEOI
ILI
Foundation Learning/Re-skilling
Competency Development
Collaborative Learning Experiences
Source: Bob Dean – BLI Thought Leader

14. Call one of our
Customized Learning
Specialists at BLI
1-888-481-3500
pam@bizlearning.net

15. A leader s
job is to set
context and
provide
hope and
inspiration..."
15

16. Tom
Hood,
CPA.CITP
CEO
Maryland
Associa8on
of
CPAs
Business
Learning
Ins8tute
(443)
632-­‐2301
E-­‐mail
tom@macpa.org
Web
hNp://www.macpa.org
Blog
hNp://www.cpasuccess.com