Presentation to support Key Note address on bringing the power of Web 2.0 to Public Health in Canada.

1. The Wisdom of Experience and New Technologies Addressing Current Complex Public Health Challenges Canadian Public Health Association, Annual Conference, Montreal, June 2011

2. My Social Web Twitter Personal learning network Narrating your work Sharing little discoveries #GovChat Blog Testing hypotheses Sharing knowledge Sharing detailed status updates Delicious The “only” bookmarks Google Docs Shared creation of documents Drop Box Shared files Picasa/Flickr Sharing pictures of my dogs YouTube Sharing videos of my dogs and other stuff LinkedIn My on-line resume Broad work network Facebook Students, family and friends Other Project specific collab sites Calendar and travel sharing Virtual worlds www.strategyguy.com 21/06/2011 www.rowanwood.ca 2

3. Recent Background 2008 2011 Government of Canada GCPEDIA - Knowledge and People for the Public Service Consulting CIHI Knowledge Exchange Canadian Virtual Health Library PHAC Knowledge Exchange and Dissemination Agriculture Knowledge, Innovation and Collaboration Support Strategy Academic Paper: Complexity theory and social media for knowledge networks in Canadian Health Former full time, current part time professor (Consumer Behaviour) 21/06/2011 www.rowanwood.ca 3

4. Common issues Knowledge translation takes too long. Resources are limited and challenges are complex – we cannot afford duplication. Knowledge is leaving for the golf course… Maybe we can do better if we collaborate? 6/21/2011 www.strategyguy.com 4

5. GCPEDIA Open Collaboration for the Public Service 21/06/2011 www.rowanwood.ca 5 Government of Canada More than 250,000 employees More than 150 Legal Entities Legislated Silos Common purpose but no common tools

6. Framework for a Virtual Government Network http://nusum.wordpress.com/about/articles-and-stuff/ 21/06/2011 www.rowanwood.ca 6

7. Improving knowledge translation by embracing complexity Design for the six components of a complex adaptive system: Self organization Emergence Relationships Feedback Adaptability Non-Linearity http://nusum.wordpress.com/about/articles-and-stuff/ 21/06/2011 www.rowanwood.ca 7

8. The meta change The dawn of a new era? The cost of connecting continues to drop First time in history we have had the capacity to self organize on a mass scale. What will emerge is unknown. ? 21/06/2011 www.rowanwood.ca 8

9. The social web is not a “communications vehicle” it is a collection of tools and communities. Conversations are occurring all over the place. You do not have control of the message. However, you can engage and influence. http://www.theconversationprism.com 21/06/2011 www.rowanwood.ca 9

10. Public Health and Social Media Public health is "the science and art of preventing disease, prolonging life and promoting health through the organized efforts andinformed choices of society, organizations, public and private, communities and individuals (People)" Wikipedia 21/06/2011 www.rowanwood.ca 10

11. Health perspectives Social Focus: Rapid communications Tools to self manage Shared experiences Professional Focus: Share and collaborate Find radical efficiencies These will happen with, or without you These will only happen with your commitment. 21/06/2011 www.rowanwood.ca 11

12. Social change By AmrFarouq Mohammed from New Cairo - Cairo, Egypt (Anger protest) [CC-BY-SA-2.0 (www.creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons “We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world.” Cairo Activist, 2011, Wikipedia, May, 2011 21/06/2011 www.rowanwood.ca 12

13. Patient change 21/06/2011 www.rowanwood.ca 13

14. Professional focus 21/06/2011 www.rowanwood.ca 14

15. Example: Fail fast 15 6/21/2011 www.strategyguy.com Trying to improve collaboration I had a “bright idea” so I posted in to my blog and tweeted about it. Some friends thought it was good Others were not so sure They pointed me to an expert And then someone unknown to me, changed my thinking. Who pushed me to look deeper. This conversation took place on word press and twitter over 10 days and unknown time zones. Winter 2010.

16. Example: Obscure but specific question 21/06/2011 www.rowanwood.ca 16 Direct Messages (private tweets) As part of a project an issue of interpretation arose and I needed to get an idea of current practice. Note the response times. March 16, 2011 Start

17. Collaboration 21/06/2011 www.rowanwood.ca 17

18. A. Trusting B. Common purpose C. Open by default D. Communicative E. All of the above A Collaborative Culture is: You learned most of what you need to know in Kindergarten. 21/06/2011 www.rowanwood.ca 18

19. The Five Habits of Highly Effective Hives Remind members of their shared interests and foster mutual respect, so they work together productively. Explore diverse solutions to the problem, to maximize the group's likelihood of uncovering an excellent option. Aggregate the group's knowledge with frank debate Minimize the leader's influence on the group's thinking. Balance interdependence (information sharing) and independence (absence of peer pressure) among the group's members. 21/06/2011 www.rowanwood.ca wiki commons bees - 800px-Todd_Huffman_-_Lattice_(by).jpg http://blogs.hbr.org/cs/2010/11/the_five_habits_of_highly_effe.html 19

20. Knowledge Dissemination Eureka! Research Science Literate General Public Close Connections Loose Connections 21/06/2011 www.rowanwood.ca 20

21. Experiment @thomkearney 21/06/2011 www.rowanwood.ca 21

22. Do we have issues? www.rowanwood.ca 22 21/06/2011 Thom.Kearney@rowanwood.cawww.strategyguy.com