Mais conteúdo relacionado Semelhante a Thomhaller upa dc presentation - triangles hula hoops chopsticks (12) Thomhaller upa dc presentation - triangles hula hoops chopsticks1. Triangles, Hula Hoops, and Chopsticks Exploring Rhetorical Focus Thom Haller [email_address] Presentation to UPA-DC. September 16, 2011 thom@thomhaller.com © 2011 www.thomhaller.com 2. Tonight thom@thomhaller.com © 2011 www.thomhaller.com Time Chunk 2: Triangles Time Chunk 3: Hula Hoops Time Chunk 4: Chopsticks Time Chunk 5: Try this at Home Time Chunk 1: Overview … Exigence 3. Time Chunk #1: Overview (and Exigence) thom@thomhaller.com © 2011 www.thomhaller.com 9. As a student of rhetoric thom@thomhaller.com © 2011 www.thomhaller.com 10. Rhetoric does not mean “meaningless bombast” thom@thomhaller.com © 2011 www.thomhaller.com chopsticks 13. But what does this mean to you? thom@thomhaller.com © 2011 www.thomhaller.com 16. In other words: Why are we doing this? thom@thomhaller.com © 2011 www.thomhaller.com 17. Thom story: In the early days, I often built “communication products” nobody wanted to use 1990s now 1976 1980s Working for 3-letter acronym firms 18. Hmmmm… This makes me grumpy Thom in a mauve cubicle. Young(er). Moustached. And Grumpy . This made me grumpy. 19. So I asked…. “Why are we doing this?” Deliverable Use of product/site Why do we focus on the deliverable? 20. I wondered…. How can we help people use information? Deliverable Use of product/site How can we keep our focus on what people want to DO? 21. And YOU asked… What does this have to do with triangles, hula hoops, chopsticks, and agile thinking? 24. You can use a triangle to frame your thinking. thom@thomhaller.com © 2011 www.thomhaller.com Celebrity endorsement: Jay-z 26. thom@thomhaller.com © 2011 www.thomhaller.com Your turn: Make a triangle with your hands. Envision your exigency.. Why are you building the products you are building? 27. thom@thomhaller.com © 2011 www.thomhaller.com Your turn: Make a triangle with your hands. Look at the corners of the triangle and ask three questions 28. Ask three focusing questions thom@thomhaller.com © 2011 www.thomhaller.com How do they/we measure success? What do they want to DO with the information? Who’s the audience? 29. thom@thomhaller.com © 2011 www.thomhaller.com Now look through your triangle… Inside the triangle Outside the triangle 33. Tip: Try this on paper thom@thomhaller.com © 2011 www.thomhaller.com 35. Look at your chopsticks thom@thomhaller.com © 2011 www.thomhaller.com Note: For special guests – like you 37. How much background info do you need to support a claim? thom@thomhaller.com © 2011 www.thomhaller.com Less background content More background content 39. Develop Quick Personas to Help You Focus thom@thomhaller.com © 2011 www.thomhaller.com Step One. Find a Human Images via Google Images (Burt) 40. Develop Quick Personas to Help You Focus thom@thomhaller.com © 2011 www.thomhaller.com Step 3. What is this person saying as he reads your document/ content? Step 2 Draw Triangle Add Content for AUDIENCE PURPOSE CONTEXT 41. Develop Quick Personas to Help You Focus thom@thomhaller.com © 2011 www.thomhaller.com Step 5 Optional: Develop these into consistent products for the entire team. Step 4 Use these rough personas to support your thinking (agile approach) 43. Thanks. Thanks. Together we can make the complex clear. Thom Haller [email_address] © 2011 www.thomhaller.com email: thom@thomhaller.com News : IA/UX class begins next Wednesday. Year #14 at the Graduate School in DC And I need test volunteers for www.plainlanguage.gov Hit me up for details.