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Presentatie Marketing Genius 2011 Laurent Beyer

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The House of Marketing
The House of Marketing
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Twitter Strategy Delhaize @Leaurend
Should Delhaize be on twitter? ? ?
* What is happening? * Software >> strategic topics. * React fast. * Accelerate + and embrace the -‐ * Tone of voice.
@EvelineDM. We are happy you found love ;) Enjoy! @Hanskoyen. Vergeet de handleiding niet te lezen voor je je maaltijd in elkaar zet ;) @Shuchii. Ooeps! Hopelijk komt dit niet meer voor. If so, please let us know!
* Advertising = pitfall * Content = Delhaize values Which creep are you going to be this evening? Don’t forget your trick or treat candy! #Halloween
Listening to Moby @Delhaize #Star&Tunes   COCONUT water!!! @Delhaize #WeWantDHZ  
CONTENT IS NOT KING!!!

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Presentatie Marketing Genius 2011 Laurent Beyer

  • 2. Should Delhaize be on twitter? ? ?
  • 3. * What is happening? * Software >> strategic topics. * React fast. * Accelerate + and embrace the -‐ * Tone of voice.
  • 4. @EvelineDM. We are happy you found love ;) Enjoy! @Hanskoyen. Vergeet de handleiding niet te lezen voor je je maaltijd in elkaar zet ;) @Shuchii. Ooeps! Hopelijk komt dit niet meer voor. If so, please let us know!
  • 5. * Advertising = pitfall * Content = Delhaize values Which creep are you going to be this evening? Don’t forget your trick or treat candy! #Halloween
  • 6. Listening to Moby @Delhaize #Star&Tunes   COCONUT water!!! @Delhaize #WeWantDHZ  
  • 7. CONTENT IS NOT KING!!!