1. Meet & Greet
November 2013

2. Nice to meet you!
Fleur D’Haenens
Analyst
Kristien Schrauwen
Analyst
Marc De Reu
Partner
Nicole Berx
Partner
Karolien Vanhelden
Consultant
Valérie Vos
Analyst
Eline Van Hollebeke
Analyst
Presentation1
Lara Spaan
Junior Consultant
2
Paulien Peeters
Analyst
Stéphanie Duchemin
Senior Consultant

3. A lot of questions on your mind?
How do you define
Marketing
Consultancy?
What are the career
opportunities at
THoM?
Which profiles are
you working for?
How does an
average day look
like?
What kinds of clients
is THoM working for?
What is the
application process?
Let us help you find the answers…
Presentation1
What does it mean to
be an analyst?
3

4. Agenda
1. Introducing THoM
2. THoM and you
3. Our recruitment process
Presentation1
4

5. We offer marketing talent adapted to the
new business context
In a economical environment where turbulence is the new norm, The
House of Marketing develops marketing talent and provides
marketing excellence at the right moment, exceeding clients'
expectations by delivering higher return on investment and by
making the organization more agile.
We achieve this by recruiting passionate marketers for whom we
create an inspiring and nurturing environment so that they can
develop their full potential.
Presentation1
5

6. We believe marketing needs to become more “FACTS”
Simplicity
Strategic consistency
Leadership continuity
Prioritize & making choices
Consistent brand across all channels
Seek leadership in specific category
Customer centricity
Focused team
•
•
•
•
•
•
•
•
• Detect trends & act
• Early warning systems & processes
Innovative company culture
Diversity of profiles
Idea generation process
Idea valuation
Porosity & open-mindedness
Agile & up to date organization
Built around customer engagement
Willingness to change
Flexibility & Speed
•
•
•
•
•
•
•
•
•
•
•
•
•
KPI’s & dashboards
Scenario analysis & ROMI
Connect with marketing intelligence
Analytical culture & skills
• People: yours & every stakeholder
• Planet: ACT on innovation, packaging, promotion...
• Profit: business-minded marketers
Presentation1
6

7. THoM offers 3 main services towards companies
Temporary Marketing
Support
Marketing Consultancy
Marketing Talent
Development
To bridge Capacity &
Competence gaps
To tackle strategic
marketing
challenges
To develop, counsel
& train marketers on
the job
Presentation1
7

8. All Analysts benefit of a 2-year development program,
helping them to realize their full potential
Training (15 days + 5 days “immersion camp”)
marketing skills
- Product/Brand management
- Media & Communication
- Finance for marketers/analytical skills
- Strategic Marketing
- Sustainability
- Excel for marketers
- Project management for marketers
- Creativity
- Presentation skills
technical skills
soft skills
- Time management
- Meeting techniques
- Self-confidence and personal impact
+e-learning platform support
Presentation1
8
Coaching
4x2h on-thejob
coaching
sessions by
senior
consultant,
following each
skills
training

9. As a starter at THoM, there are 3 possible paths
Multi company program
- Consultant gains
experience in different
companies across
different sectors
- Mix of interim and
consulting assignements
(varied length and
clients)
Multi company program
(fixed)
- Consultant gains
experience in different
companies across
different sectors
- 4 x 6 months missions
- 2 or 3 consulting
assignments (2 weeks)
- Opportunity
to be recruited by one of
the clients
One Company Program
- Consultant gains
experience in different
positions within same
company
- 4 x 6 months missions
- Opportunity
to be recruited by client
- THoM training and coaching program
- Internal projects
Great opportunity to quickly gain experience in different roles/ sectors
Presentation1
9

10. We have clients from many different sectors (1/2)
Consumer
Goods & Retail
ICT & Media
Utilities &
Resources
Healthcare &
Public Sector
Presentation1

11. We have clients from many different sectors (2/2)
Finance,
insurance &
other services
Transport &
Logistics
Durables &
Industrial Goods
11
Presentation1
11

12. Agenda
1. Introducing THoM
2. THoM and you
3. Our recruitment process
Presentation1
12

13. Not two assignments are the same at THoM
Fleur is a working as a
Kristien is working on
shaping the
Project Manager
loyalty strategy
For a utilities supplier
of company active in the
travel industry
Celine is working as
Paulien is working as a
Trade marketer
Retention manager
for a FMCG company
Valentine is working as
a Brand manager
for a pharma
company
Evelien is working as
Web analyst
for a telco company
Presentation1
for a utilities company
Valérie is working as
MarCom specialist
for a fashion retailer
Eline is working as a
Online project manager
for a press publisher

14. THoM career path & support at your disposal
THoM CAREER PATH
SUPPORT
Counselor
PARTNER
Mentor
• Guide you through your career
• Min 3x/year: CDP, Mid term, YER
• Help you with your
professional/private balance
MANAGING
CONSULTANT
4 years
3 years
2 years
1-2 years
Presentation1
Client
Manager
Trainings
CONSULTANT
• Internal/ external
• Mandatory / own interest
THoM
meetings
SENIOR CONSULTANT
• Coach you in your relationship with
the client
• Information about THoM,
interesting speakers, sandwiches
with colleagues…
• Once a month
JUNIOR CONSULTANT
ANALYST
14

15. ♀ ♂) !
We’re looking for equilibrists ( /
Generalist
Curious about specialization
Creative
Analytical
Discipline
Guts
Hard skills
Soft skills
Humility
Conviction
Passionate about Marketing
Business driven
Master
degree
Presentation1
Trilingual
(FR/NL/EN)
Computer
literate
Driving
license
(MS Office)
15
In line with
the THoM
Value
In line with
the THoM
Sense

16. THoM Sense Statement
Presentation1
16

17. THoM Values
Presentation1

18. But THoM is not only about work...
Presentation1
18

19. Immersion Camp‘13
Presentation1
19

20. Informal
meeting ‘13
Presentation1
20

21. Teambuilding ‘12
Teambuilding‘13
Presentation1
21

22. Yearly Marketing Survey ‘13
Presentation1
22

23. Agenda
1. Introducing THoM
2. THoM and you
3. Our recruitment process
Presentation1
23

24. From graduate to … marketing consultant ?
Dec ‘13-Jan ‘14
Feb ‘14
Aug ‘14
STEP 1
STEP 2
STEP 3
We convinced you THoM
is a great place to work?
Write us a one-page
paper on a given
marketing topic and send
it together with your CV +
motivation letter to
startcareer@thom.eu !
Great! You’ve been
invited to our Case Day,
the final step of our
recruitment process.
May the best win!
Case Day Date:
end Feb/ early March
Deadline: 26/01/2014
Presentation1
24
Contract is signed!
Congratulation!
You’ll start your career at
THoM with a one-week off
site Immersion camp (end
august ‘14).
In the meantime, don’t
hesitate to ask any
question to your SPOC
and meet your future
colleagues during the
THoM meetings.

25. We’re looking forward to read your point of view
A recent survey indicates 80% of CEO’s don’t
really trust marketers*!
How did we get there?
What should marketers do?
Guidelines:
• 1-pager
• In English
• KPIs: structure, creativity, to the point/conclusion and marketing knowledge
Show us how passionate you are about marketing!
*https://www.fournaisegroup.com/CEOs-Do-Not-Trust-Marketers.asp
Presentation1
25

26. We’re looking forward to hear from you!
CV, cover letter, paper & questions can be sent to:
startcareer@thom.eu
The House of Marketing
Kardinaal Mercierplein, 2
B-2800 Mechelen
Belgium
www.thehouseofmarketing.be
Follow us on Facebook: www.facebook.com/Thehouseofmarketing
Follow us on Twitter: www.twitter.com/news_THoM
Presentation1
26