6. AUDIENCE: THE WEB-NATIVE USERS
OF THE FUTURE
MORE SOCIAL
SAVVY
LEAN FORWARD
High usage of social
media sites compared to
average US consumer
More likely try new things
and define themselves as
tech savvy
More memberships of
music and audio services
per user
8. “The YouTube of Sound”
« The Youtube of Sound »
“8th fastest growing site in the U.S”
« Fan activity on SoundCloud
tripled in 2012, making it the fastest
growing social service for music. »
« 8th fastest growing site
in the U.S. »