This document discusses crowdsourcing and its potential uses for businesses. It describes crowdsourcing as outsourcing tasks to a community. While crowdsourcing helped one city map itself in just 48 hours with 2,000 users, it also presents challenges. For businesses, crowdsourcing can help solve problems, aid new product development and research, improve customer service, and increase brand engagement. The document provides examples of companies that have used crowdsourcing and urges businesses to consider it as part of their marketing campaigns.

1. Let’s get everybody working together Crowdsourcing Thomas Miles, Planning Director, Lavender* Feb 2010

2. What is it:The outsourcing of tasks to a community

3. A blessing….

4. No major roads, no street names, no location of public buildings

5. 2,000 users + 48hrs later…

7. Also a curse…

8. What does this mean in terms of business

9. 1) Help Solve Problems

10. 2) NPD & Research

11. 3) Customer Service

12. 4) Brand Engagement

15. So What?

16. There’s an opportunity for every client Microsoft – IT problem solving community OPSM – vote on new glasses range AmEx – improving the reward program Westpac – Use customers to improve service,

17. Observations Consumers love to be heard & get involved If you can get someone else to do your work, why not…. If you don’t know, try asking Marketers don’t know any better Be the facilitator, not your client

18. Next Week Search… & why it should be part of every campaign we do