Discusses the growth of various Social Media collaterals such as Facebook and Twitter. Designed for nonprofits.

1. Social Media: the Revolution Will Not Be Televised* Thomas J. Fox

2. What is Social Media Online conversation supported by online tools

3. Social Media Popular Platforms New Social Media platforms are emerging each day Which ones will be successful? Which ones will not?

4. This is Social Media Don’t be intimidated, Be Targeted!

5. Why is Social Media Important Individuals want to be connected to things they care about People want transparency Relationships formed more powerful than advertising Power to define and control brand slipping from organizations

6. View video at: http://www.youtube.com/watch?v=sIFYPQjYhv8

7. 50 Million Users Radio 38 years TV 13 years Internet 4 years Socialnomics, 2009

8. Marketers Moving to Social Media in 2010 45.4% consider Social Media a top priority 42.2% deemed important eMarketer, Engagement on Social Networks Top Priority for Marketers 2010 Report

9. The Move to Social Media

10. Where Social Media is Going Ford to add Twitter connectivity to vehicles January 2010

11. Where Social Media is Going Twitter, Facebook and others available through gaming platforms and soon… TVs

12. Where Social Media is Going The use of Social Media in academia is increasing

13. The media is using, and perpetuating usage of, Social Media

14. Internet Users Pew Internet, Internet, broadband, and cell phone statistics 2010

15. Who’s Using Social Media? eMarketer, Boomers and Social Media January 2010 Report

17. Connections

18. Conversation

19. Community

21. How can Social Media help you Identify and recruit influencers Find new opportunities Support your services

22. How can Social Media help you Improve search engine visibility Get your message out fast

23. How can Social Media help you Build strong relationships

24. Keys for Social Media Success Experiment Make A Plan Listen Share Teamwork Contribute Patience Proactive

25. The Impact of Social Media “The true reward of the race to a million followers on Twitter are the 90,000 people in Senegal who will sleep underneath bed nets because of the money we all raised through the race.” -- Ashton Kutcher

26. Social Media and Slacktivism Red Cross raised $21,000,000 via mobile giving for Haiti People experienced the disaster and the relief efforts through the eyes of those on the ground, and felt compelled to act

27. Questions?