1. Viral Videos
A Presentation of the Impact of Viral Videos on Modern Business
By: Ty Holub, Chris Kelly, Eileen Lee, and Tim Johnson

2. Look at this dog!
• http://www.youtube.com/watch?v=jSCxzsS6Vu0

3. Viral Videos
• A relatively new form of communication that deals
particularly with sending out information to the
masses.
• Viral Videos have become a popular way for
companies to spread information, especially with the
increased popularity of social media websites like
Facebook and Twitter.
• Viral Videos tend to have something that’s catchy,
like a comedy sketch or inspiring message.

4. How Viral Videos Spread
• With the advent of the internet and e-mail, the use of viral
videos that spread throughout the world, has become an
increasing phenomena.
• YouTube became a resource that made viral videos an
even larger source to spread information to people
throughout the world.
• With the ability to post videos on social media sites, the
use of videos has become an even more prevalent way
to spread videos to the masses.
• Many times the sharing of viral videos is directly tied to
word of mouth spread

5. Youtube background
• YouTube founded by three former PayPal
Employees in 2005.
• Purpose was to use Adobe technology to have mass
amount of user-generated video exposure available
to the world.
• Bought be Google in 2006 for 1.65 billion dollars.
• Important use of uploading and sharing videos from
person to person.

6. Youtube stats
• Most viewed video: Baby by Justin Bieber with close
to 800 million views
• However, music video Baby also has the most
dislikes
• Jennifer Lopez’s On the Floor music video and Psy’s
Gangnam Style are second and third in the running
• It can be assumed that Psy’s video within the near
future will beat out Justin Bieber’s video for the most
viewed on Youtube

7. Technological
Advancements
• Camera phones
• Digital Cameras
• Bluetooth technology
• Affordable laptops
• Smartphones
• Internet advancements such as Wi-Fi

8. Keys to successful Viral
videos
• Use of celebrities
• Musicians
• Actors
• Athletes
• Use of a memorable image, phrase, or event
• Comical sketches
• Educational informational
• Inspirational material

9. Legal Rights
• Many viral videos that tend become popular often
break digital copy right laws.
• Companies have dominion over all of their material
just like commercials they produce of TV.
• Example: Music videos that are posted by
individuals without permission from the label or artist

10. Use of Viral Videos in
business
• Viral videos have become an excellent way for
corporations to spread information about there
goods and services to the masses
• Can be a excellent marketing strategy that can also
lead ways of cutting some costs in the marketing
department.
• Can be used as a technology that enhances the
brand awareness of a product

11. Use of viral videos in
business
• http://www.youtube.com/watch?v=tw7uhVtpI5I
• Market campaign for Sour Patch Kids
• Video was only available online, never aired
• Features the rapper Method Man
• Started out on the Sour Patch Website, then went to
WorldStarHipHop and eventually YouTube making
for a viral campaign geared to teenagers and young
adults.

12. Sites that Specialize in
viral Videos
• eBaum’s World
• WorldStar HipHop
• Metacafe
• JibJab
• Barely Political
• YouTube
• College Humor

13. Examples of Successful Viral
Video Campaigns
• Kony 2012
• Invisible Children made a 30 minute trying to
demonstrate the atrocities that are taking place in
Uganda, this video has over 93 million views on
YouTube
• Justin Bieber-Baby Music Video
• This music video has the most views on YouTube of all
time with over 793 million views as of October 29th
• Examples of Companies which use viral video use
well
• OldSpice, Glaceau: Smart Water, and Blendtec

14. Use of viral Videos in the
World
• Political Campaigns have used viral videos to
promote their messages and key terms
• Use of Memes, Tumblr’s, blogs and instagrams
photos have all been integrated into the society

15. Controversial Viral video
• http://www.youtube.com/watch?v=6aXN8qaxPek
• Only time the ad was shown on TV was during the
Superbowl
• Ad was ranked 5th best by MSNBC
• The ad basically sent the message that being gay
was not “manly”

16. Negative effects
• Overexposure to viral videos can lead to eventual
disinterest in the video’s content
• Disables a kind of filter/screening for content that
might not be suitable for a younger demographic
• Most viral videos violate/infringe upon copyright laws

17. Positive effects
• Allows informative and relevant information to be
shared worldwide to anyone with access to a
computer in a timely and efficient manner
• Viral videos are a lot more economically efficient at
making campaigns for businesses

18. summary
• Viral videos have become a major component for
business’ marketing campaigns
• Viral videos are increasing in popularity daily
because the modes of watching these videos are
also increasing
• As much as viral videos have been a major source
of entertainment, they have and continue to bring to
light controversial issues

19. questions
• 1. What do you believe is the most efficient way for a
company to utilize viral videos in marketing campaigns?
• 2. Do you think the positive impacts of viral videos
outweigh the negative impacts they may cause?
• 3. Should viral videos be monitored? And if so, how
would higher authorities do so since the introduction and
spread of viral videos happens so quickly?
• 4. Do you think the majority the viral videos are actually
marketing campaigns or more random based videos that
are purely for entertainment purposes?