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Why companies need a mobile strategy
- 1. Whycompanies need a mobile strategy? A Partner for Growth Thomas Hofstetter CEO, Points Group innovative – practical – dedicated www.PointsGroupLLC.com
- 3. More Time Spent on Mobile vs. Web Facebook mobile users are 2X more active than desktop users. Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.
- 4. Device Growth Is Exploding, Driven By Consumers Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.
- 5. Tablets Are Forcing IT To Rapidly Reshape Policies CIOs Surveyed on Tablet Usage Employee- Purchased for Employees Not Allowed owned Morgan Stanley, “Tablet Demand and Disruption”, February 14, 2011.
- 6. IPad Dominant Today Not Tomorrow Gartner Group, 2011 http://www.gartner.com/it/page.jsp?id=1622614 Comscore 2010 Mobile Year in Review
- 7. No Dominant Mobile Platform Gartner Group, 2011 http://www.gartner.com/it/page.jsp?id=1622614 Comscore 2010 Mobile Year in Review
- 8. An Industry Convergence Is Happening Touch-based navigation and HTML5 are changing how we access data Tablets Smartphones Laptops
- 9. HTML5 Web Apps on the Rise
- 10. What is so unique about mobile devices?
- 11. You can use mobile devices anywhere and anytime
- 12. Mobile devices are the most personal marketing platform today
- 13. Companies can reach customers where they are
- 14. Mobiles are build for engagement and transaction.
- 15. The average user has a mobile device in reach for 14 hours per day.
- 16. HOW mobile technology helps you grow? • Improve Working Process • Increase Communication and Knowledge Sharing • Enhance Sales and Marketing Effectiveness
- 17. Tangible benefits of mobile device? Cost Savings Productivity Profitability
- 18. Intangible benefits of mobile device? • Better Customer Service • Increased Knowledge about Customers • Improved Colaboration (internal/external) • Improved Product Quality • Competitive Advantages
- 19. Common Strategic Objectives • Maximize customer service • Maximize company image • Maximize employee satisfaction • Maximize efficiency • Maximize effectiveness • Minimize cost
- 21. WE OFFER Strategic Growth We are an International Consulting and Marketing Agency specializing in helping companies build brands and grow their business.
- 22. OUR LOCATIONS BERLIN NEW JERSEY
- 24. Strategy and Website Social Consulting Development Media Search Engine Creative PR and Optimization Services Communication Go Mobile! Video Production OUR SERVICES
- 26. HEALTHCARE SOLUTIONS Improve Quality of Service Practice Marketing Campaign Execution Catch Basin Expansion Increase Patients Practice Startup Business Development
- 27. CUSTOMER SATISFACTION MEASURE PERFORMANCE - Fully Automated Online Surveys - Unlimited Surveys - Online Analysis Tools - Real-time reporting online - Easy Setup within minutes - Healthcare Solution for Patient Satisfaction ! Cost Effective Automated Real-time Information
- 28. CUSTOMER SATISFACTION SOLUTIONS Quality of Service Improvement Plans Staff Communication Training Communication Manual Quarterly Analysis CRM Process Integration Healthcare Solution
- 29. NOTIFICATION MESSENGER COMMUNICATION2 - Automated notification via SMS, telephone, voice mail and email - Interactive Notification Capabilities - Appointment confirmation - Automated voice messages in English, Spanish, German and French - Easy and intuitive setup ! Cost Savings Improve Service Improve Communication
- 30. CAMPAIGN ROI CALCULATOR HOW EFFICIENT IS YOUR MARKETING? - Measure effectiveness of campaigns - Integrates with Search Engine Marketing - Measures online and offline campaigns - Online reporting in real-time - Know how many clients called from a campaign - Monitor Quality of calls ! Improve Decision Making Maximize Marketing Budget Improve ROI
- 31. CATCH BASIN ANALYZER WHERE IS THE GROWTH OPPORTUNITY? - Determine Demographic Patterns of high and low performing locations - Determine customer catch basin for your business locations and corporate averages - Understand your client base - Find locations for expansion based on demographic patterns ! Improve Decision Making Maximize Investment Dollars Improve quality of new locations
- 32. CUSTOMER CATCH BASIN SOLUTIONS Geographic Expansion Plans Customer Demographic Analysis Referrer Strategy
- 33. VIDEO PRODUCTION - HD Production - Company Overviews and Presentations - Service Presentations - Testimonials and Interview ! One-stop-shop Wider reach Stay with the trend
- 34. OUR DELIVERY FRAMEWORK Simple, but effective the WHAT the HOW the WHO
- 35. OUR DELIVERY FRAMEWORK Simple, but effective
- 36. WHY POINTS GROUP Ease of Engagement One-Stop-Shop Services for Growth Guaranteed Brand Consistency We have a Delivery Framework that works We bend over backwards for our clients
Editor's Notes
- Smart phones and tablets are taking over. By 2013, there will be over 1.6 billion mobile devices worldwide while the growth of desktops and laptops will remain relatively stagnant.-----------------------------------------------WHAT’S DRIVING THIS TREND:• Increased capacity of wireless networks (3G, 4G, etc.) • Smartphones are approximating the speed and computing power of a PC• Cost of smartphone is less than the cost of a laptop or desktop computer• Portability and instant access of tablets and mobile make it faster and easier than a laptop to access data while working away from your desk
- It's an amazing time in our industry. It's a time of change. It's a time of revolution. It's a social revolution. Like with tablets, it's no longer just about consumers. It's also about enterprise.You can see evidence of that right here in this data on tablets in the enterprise. • A year ago, 7 out of 10 enterprises blocked tablets like the iPad from their organization.• This year, 7 out of 10 not only allow tablets, but over half are buying them for employees. That’s a complete 180º in just a year.
- An amazing convergence is happening in terms of next generation software and hardware.Smartphones and tablets keep getting faster and more powerful, approaching PCs in their processing capabilities.The interfaces are also becoming primarily touch-oriented, with touch phones, tablets, and even computers with trackpads capable of multi-touch gestures We can now use our fingers to tap, pinch, and zoom across all devices.Fueling this trend is HTML5, the programming language of the web, which is evolving in its capabilities, while the software is now embracing the power of the latest hardware.And it’s not just Salesforce – leading apps from Google, Amazon, and Linked In are now optimized for these devices, offering touch-optimized navigation and advanced features like geo-location.
- An amazing convergence is happening in terms of next generation software and hardware.Smartphones and tablets keep getting faster and more powerful, approaching PCs in their processing capabilities.The interfaces are also becoming primarily touch-oriented, with touch phones, tablets, and even computers with trackpads capable of multi-touch gestures We can now use our fingers to tap, pinch, and zoom across all devices.Fueling this trend is HTML5, the programming language of the web, which is evolving in its capabilities, while the software is now embracing the power of the latest hardware.And it’s not just Salesforce – leading apps from Google, Amazon, and Linked In are now optimized for these devices, offering touch-optimized navigation and advanced features like geo-location.
- Reps selling to surgeons in a non traditional selling environment. Selling activities typically occur over a scrub sink or in an operating. Time is of the essence!We needed a selling tool that would support our unique selling environment and provide a distinct competitive advantageWe also had a lot of the of more traditional sales issues talk to bullet points
- Reps selling to surgeons in a non traditional selling environment. Selling activities typically occur over a scrub sink or in an operating. Time is of the essence!We needed a selling tool that would support our unique selling environment and provide a distinct competitive advantageWe also had a lot of the of more traditional sales issues talk to bullet points
- Reps selling to surgeons in a non traditional selling environment. Selling activities typically occur over a scrub sink or in an operating. Time is of the essence!We needed a selling tool that would support our unique selling environment and provide a distinct competitive advantageWe also had a lot of the of more traditional sales issues talk to bullet points
- Reps selling to surgeons in a non traditional selling environment. Selling activities typically occur over a scrub sink or in an operating. Time is of the essence!We needed a selling tool that would support our unique selling environment and provide a distinct competitive advantageWe also had a lot of the of more traditional sales issues talk to bullet points
- Reps selling to surgeons in a non traditional selling environment. Selling activities typically occur over a scrub sink or in an operating. Time is of the essence!We needed a selling tool that would support our unique selling environment and provide a distinct competitive advantageWe also had a lot of the of more traditional sales issues talk to bullet points