1. M a r k e t E x p a n d e r...kick-starts market expansion! 2011-02-28

2. M a r k e t E x p a n d e r Mission We assist our clients in defining and executing their market growth. MarketExpander key words Simplicity. Team. Action. Perseverance. Result! MarketExpander in brief MarketExpander kick-starts domestic and international market expansion for small and midsized companies, often in the high-tech segment. We work together with our clients' management teams to define strategies and operational plans, and, when needed, take on operational positions to expand market share and reach defined sales targets. We offer a risk and reward based business model to selected high potential clients. M a r k e t E x p a n d e r AB 2 2011-02-28

3. MarketExpander’s consulting offerKick-Starts Sales Assisting our clients' market expansion may include one or more of the following: Review, or assist to define, a sales- and marketing plan to secure that the domestic or international expansion will happen. Provide strategic and/or operational senior management experience to complement your sales organization. Deliver business results through operational account management. 3 M a r k e t E x p a n d e r AB 2011-02-28

4. MarketExpander ToolboxThe tools we developed because we need them… …and realized - so do our clients… 1-Page-Business-PlanTM , 1pBP Target Customer Profile, TCP a must have… How can you otherwise find your customers? Customer Personas a must-have for you marketing, communication, sales Customer Initial Analysis, CIAdoes your prospects fulfill the TCP and Customer Personas? Shall we really focus on this customer? Also a tool to use in relationship development and negotiating contracts. Operational Sales Channel Plan how do you reach your Target Customer? Core Value Differentiation define and implement Core Value/USPs in all communication Efficient Launch prepare and train all staff (internally, sales channels etc) for a roll-out of a new product or service. No trainers involved, no e-learning, yet high involvement and effect… 4 M a r k e t E x p a n d e r AB 2011-02-28

5. M a r k e t E x p a n d e r AB 5 Purpose: All key people in the company quickly and efficiently develop a sales oriented short- and long-term business plan, that is regularly monitored and updated. Secure key staff consensus and sales focus Quickly, effectively defining & documenting business plan (6 hours) Simple, concise (one page) Core processes / flows leading to sales (Culture Change) Plan, short- and long term (action oriented) Integrated management tools for monitoring, updating regularly (always current, always updated) 1-Page-Business-PlanTMAffärsplan-på-1-sidaTM Affärsplan-På-1-Sida™ on video (swe): Part 1: Vad gör din AffärsPlan just nu??... (0.33) Part 2: Vart är du på väg just nu??... (0.26) Part 3: Vill du mer med ditt företag (2.34) 2011-02-28

6. Resultsa few examples MEEQ AB (Director Sales & Marketing. Director IR and Information) Transformation from knowledge company, consulting only, to a customer oriented product company PoC projects sold to three customers where two are accounts with international high volume potential Driving investment process in order to finance ’the bridge over death valley’ to early mass market PrintDreams International AB (Director Sales & Marketing. Director Sourcing) Setting first deal with international world leader. Marketing campaigns, fairs Managing process of selecting Electronics Manufacturing Services for industrialization and production of consumer prouduct OptiCaller Software AB (Sales & Marketing manager) Driving sales process, setting new businesses 1-Page-Business-Plan Several customers from a variety of segments, start-ups and midsize (100MSEK turnover); within high-tech, consumer products, restaurant, construction, entertainment, consulting areas Connect Öst Business Partner Trainers in the business accelerator program , FöretagsAcceleratorn® AlmiFöretagspartner and Venture Cup Mentors to entrepreneurs within consultancy, restaurant, tech and e-business. 6 M a r k e t E x p a n d e r AB 2011-02-28

7. Voice of the customer 1 (2) “Thanks to MarketExpander’s powerful way to manage and develop business with our new customer, we received this very important order from a leading customer for the European market. “says Alex Breton, CEO of PrintDreams International AB “Is a member of a management team in a small technology company in Mälardalen. We made the 1-page-Business-Plan barely a year ago. I thought we had a focus in the company before the exercise. Now I know better. Now we focus. It is up to the mere announcement of the issue “does it support the One-Pager?”. In many cases it is sufficient to deal with priority discussion.” Kennet Wahlberg, Director of Business Development MEEQ AB "Digpro's management team were guided to define both present and long term goals as short-term activities of our company, offerings and market, and all this took no more than 6 hours! MarketExpander documented the work of a simple, useful 1-page-Business-Plan, which now become an important tool in our everyday work and follow-up of our management team.“ said Bo Lundgren, CEO of Digpro AB 7 M a r k e t E x p a n d e r AB 2011-02-28

9. "I have experienced the difficulties of formulating a business plan both in small startups and at various levels of large multinational corporations. Making one for a freelance opera singer, my wife, surely borders on the impossible, but MarketExpander's Anna Elmdahl pulled a miracle with the 1-page business plan. An intensely creative and enjoyable day resulted in a powerful document that has served as a source of focus and inspiration ever since." Ulf Wiger, CTO Erlang Solutions Ltd.“Enjoy having developed a 1-page-Business-Plan of Loeld Presenterar AB the pleasure lies in the structure, order, knowing that a steady course in a meaningful way! Thanks Anna Elmdahl on Market Expander for professional guidance!” Kim Loeld, VD Loeld Presenterar AB “Attention-getting, informative and very educational approach to the entire presentation. It opened my eyes to new possibilities. Definitely believe Market Expander will help my business to improve profitability !!!!!!” Jan Feinbaum, MD Sunfruits Nordic “I participated in the 1-page-business-plan-process for PrintDreams. It sure was a very efficient way tostream-line the business activities in the company. It is very important the team strive towards the same goal and have a synchronized vision. The actions identified and agreed in the workshop is a tremendous way to ensure rapid results with good follow up!” Anders Ricknell, Chairman of PrintDreams International AB 8 M a r k e t E x p a n d e r AB 2011-02-28

10. MarketExpander Core Team Lars Wolf With 25 years' experience in international sales and marketing within the aviation, information and telecommunication industries. Lars brings analytical, conceptual and visionary skills and tempers these with a solid financial understanding of the figures. With his high energy levels and infectious enthusiasm, you'll meet a leader with a fearless entrepreneurial streak. Yet someone with an engaging personality with whom dialogue comes easily. Anna Elmdahl is a committed, structured and result oriented consultant, effective in both strategic planning and operational roles. Her background in international business management combined with genuine interest in people has provided top results in business as well as organizational growth and change.As an effective communicator and listener Anna has delivered appreciated workshops and training sessions within e.g. sales, sourcing, business development and negotiations. Thomas Nieburg is an entrepreneur and founder of an e-commerce company, with a corporate background within international sales, marketing, product- and project management. Having a great passion for business combined with proven instinct and methods to understand the usefulness of new technology for customers is highly effective.In addition, he has great interest and experience in developing successful multicultural teams. Thomas Nieburg is a true entrepreneur with great planning skills focused on execution and results. 9 M a r k e t E x p a n d e r AB 2011-02-28

11. M a r k e t E x p a n d e r ...is ready to go with you! 10 M a r k e t E x p a n d e r AB 2011-02-28