Cooperatives in Spain need to adapt their strategies and their organization structure to an ever more dynamic economic environment in order to remain competitive (Gallizo, Montegut, Saladrigues, 2007). From their beginning agricultural cooperatives in Spain where planned or at least closely supervised by state intervention and often understood as a further extension of the government institutions. This brought cooperatives in between the frontiers of political interests and the real market demand. In this project, quality of stakeholder relationship is strategically improved in order to close this gap and improve overall shareholder value shifting from a product centred to stakeholder focused management.

1. Stakeholder Focused Management in Agricultural Cooperatives Submitte to: Dr. Michele Vincenti By : Tabea Hirzel Audience: Top Management of Agricultural Cooperatives In partial fulfillment of the requirement for the Management Course University Swiss Management Center March 28, 2009

3. Introduction / Why and What Is Stakeholder Focused Management How do you implement Stakeholder Focused Management? What should you do next? Agenda

8. Introduction / Why and What Is Stakeholder Focused Management How do you implement Stakeholder Focused Management? What should you do next? Agenda

14. Introduction / Why and What Is Stakeholder Focused Management How do you implement Stakeholder Focused Management? What should you do next? Agenda