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Farming Futures
Anders Sorman-Nilsson (LLB MBA) is
the founder of Thinque - a strategy
think tank that helps executives and
leaders convert disruptive questions
into proactive, future strategies.

As an Australian-Swedish futurist
and innovation strategist he has
helped executives and leaders on 4
continents map, prepare for, and
strategise for foreseeable and
unpredictable futures.

www.thinquetank.com
Analogue            Digital
  Local             Global
  Small              Big
Traditional     Technological
  Micro             Macro
Face2Face     Interface2Interface
  Rural             Urban
Global Population in Billions
10.00

                                                                                              9.4
                                                                                    8.8   9
                                                                              8.3
 7.50                                                                     8
                                                                    7.7
                                                          6.9   7
                                                  6   6
 5.00                                       5.3
                                        5
                                  4.5
                        3.8   4

 2.50         3    3
        2.6



   0
        1950 1959 1960 1970 1974 1980 1987 1990 1999 2000 2010 2011 2020 2026 2030 2040 2042 2050


                                                                *US Census Bureau,June 2011
USDA - National Count of Farmers Markets Listings
8,000
                                                                                       7864
                                                                                7175
6,000
                                                                         6132
                                                                  5274
                                                           4685
4,000                                               4385
                                           3706
                                    3137
                      2746   2863
2,000          2410
        1755


   0
        1994   1996   1998   2000   2002   2004     2006   2008   2009   2010   2011   2012


                                                  *USDA - AMS Marketing Services Division
Number of Americans Practising Yoga (in Millions)
15.00
                                                                   15


11.25

                                                   10.1
                         9.2           9
 7.50




 3.75   4.3



   0
        2001             2003         2005         2007            2011


                                                          *Yoga Journal, 2012
Reasons for Choosing Kosher ($12.3 bn Market) as %

   Kosher Restrictions
   Halal Restrictions
   Food Safety                                   62
   Healthfulness
   Quality                        51

                         33

        15
                    10

                                *Mintel Oxygen Report, Feb 2009
World’s Leading Beef Exporters
30.00




22.50




15.00




 7.50




   0
    2007   2008     2009       2010    2011    2012        2013

           Brasil      Australia      USA      India
                                              *USDA, FAS, Oct 2012
Agricultural Share of the US GDP as %
7

6

5

4

3

2

1

0
 1950   1960     1970    1980         1990         2000         2010




                                *Professor Perry, University of Michigan
Organic Food Market Value & Value Forecast USD Billions
       Growth Rate %
50                                                                          30




38                                                                         22.5




25                                                                          15




13                                                                          7.5




 0                                                                           0
     2005   2006   2007   2008   2009   2010   2011   2012   2013   2014


                                                             *DataMonitor, 2010
US Bottled Water Sales, Millions of Gallons
9000




6750




4500




2250




   0
       1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008


                                      *USDA Economic Research Service and BMC, 2008
Growth in US Vitamins and Supplements Industry
30,000                                                                                 80



22,500                                                                                 60



15,000                                                                                 40



 7,500                                                                                 20



    0                                                                                   0
         2001   2002   2003   2004    2005   2006   2007   2008   2009   2010   2011


                  RSP US $ Millions                        RSP Per Capita
                                     *National Institutes of Health, Journal of Nutrition 2011
Global Smart Phone + Tablet Sales v PC + Desktop
800000



                Inflection Point
600000




400000




200000




     0
         2005 2005 2006 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 2011 2012 2012 2013 2013


                 PC           Notebook               Smartphone                Tablets
                                                                                *Qualcomm, 2012
Smarter Decisions Based on Data
800.00

700.00                                                                             735

600.00

500.00

400.00

300.00

200.00
                                                                     158
100.00
                              111                    132
            104
    0
          Transport   Rent & Communications   Clothing & Homeware   Alcohol      Gambling


                  When we say we spend $ 100, we actually spend...
                                                      *Australian Productivity Commission, 2012
Decline and Growth of US Microbreweries
2,000

1,714

1,429

1,143

 857

 571

 286

   0
    1900   1910   1919   1930   1936   1940   1950    1960   1970   1980   1990   2000   2010




                                                     *Brewers Association, 2001, Boulder, CO
Who is Anders?
Anders Sorman-Nilsson (LLB MBA) is the founder of Thinque - a strategy think tank that helps
executives and leaders convert disruptive questions into proactive, future strategies.

As an Australian-Swedish futurist and innovation strategist he has helped executives and
leaders on 4 continents map, prepare for, and strategise for both foreseeable and unpredictable
futures. Since founding Thinque in 2005, he has worked with and spoken to clients like Xerox,
Apple, Johnson & Johnson, Cisco, Eli Lilly, SAP, IBM, ABN Amro Bank, Commonwealth Bank,
McCann Erickson and BAE Systems, across diverse cultural and geographic contexts. 

Anders is an active member of TEDGlobal (Oxford 2009 / Edinburgh 2011), has keynoted at
TEDx, guest lectured at University of Technology Sydney Business School, and Anders is on the
prestigious 2013 Million Dollar Roundtable roster. He is a member of the University of Sydney
Global Executive MBA cohort, and has completed executive education at Stanford University and
the Indian Institute of Management, Bangalore.
Enquire now www.anderssorman-nilsson.com
Testimonials
“There are those special moments when the right ideas and the right people collide to make magic. This is
one of those times. I want to say a HUGE THANK YOU for all your work to make the Senior Director
Conference both an engaging experience, and a catalyst for change.”

CMO Asia, Fortune 500, Pharmaceutical Industry


“Anders provided an engaging and energetic presentation of real and relevant information to the business
that could be used in all areas across the business both now and moving into the future.“

Head of Regional Portfolio Management Asia, Fortune 500, FMCG 


“Anders' presentation style and fresh content were an excellent and inspirational start to our Summit. It
resulted in only positive feedback from the audience. Anders is very professional and a brilliant thinker and
communicator!”

Management Consultant, Fortune 1000, Banking Industry

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Farming Futures

  • 1. Farming Futures Anders Sorman-Nilsson (LLB MBA) is the founder of Thinque - a strategy think tank that helps executives and leaders convert disruptive questions into proactive, future strategies. As an Australian-Swedish futurist and innovation strategist he has helped executives and leaders on 4 continents map, prepare for, and strategise for foreseeable and unpredictable futures. www.thinquetank.com
  • 2.
  • 3. Analogue Digital Local Global Small Big Traditional Technological Micro Macro Face2Face Interface2Interface Rural Urban
  • 4. Global Population in Billions 10.00 9.4 8.8 9 8.3 7.50 8 7.7 6.9 7 6 6 5.00 5.3 5 4.5 3.8 4 2.50 3 3 2.6 0 1950 1959 1960 1970 1974 1980 1987 1990 1999 2000 2010 2011 2020 2026 2030 2040 2042 2050 *US Census Bureau,June 2011
  • 5. USDA - National Count of Farmers Markets Listings 8,000 7864 7175 6,000 6132 5274 4685 4,000 4385 3706 3137 2746 2863 2,000 2410 1755 0 1994 1996 1998 2000 2002 2004 2006 2008 2009 2010 2011 2012 *USDA - AMS Marketing Services Division
  • 6. Number of Americans Practising Yoga (in Millions) 15.00 15 11.25 10.1 9.2 9 7.50 3.75 4.3 0 2001 2003 2005 2007 2011 *Yoga Journal, 2012
  • 7. Reasons for Choosing Kosher ($12.3 bn Market) as % Kosher Restrictions Halal Restrictions Food Safety 62 Healthfulness Quality 51 33 15 10 *Mintel Oxygen Report, Feb 2009
  • 8. World’s Leading Beef Exporters 30.00 22.50 15.00 7.50 0 2007 2008 2009 2010 2011 2012 2013 Brasil Australia USA India *USDA, FAS, Oct 2012
  • 9. Agricultural Share of the US GDP as % 7 6 5 4 3 2 1 0 1950 1960 1970 1980 1990 2000 2010 *Professor Perry, University of Michigan
  • 10. Organic Food Market Value & Value Forecast USD Billions Growth Rate % 50 30 38 22.5 25 15 13 7.5 0 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 *DataMonitor, 2010
  • 11. US Bottled Water Sales, Millions of Gallons 9000 6750 4500 2250 0 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 *USDA Economic Research Service and BMC, 2008
  • 12. Growth in US Vitamins and Supplements Industry 30,000 80 22,500 60 15,000 40 7,500 20 0 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 RSP US $ Millions RSP Per Capita *National Institutes of Health, Journal of Nutrition 2011
  • 13. Global Smart Phone + Tablet Sales v PC + Desktop 800000 Inflection Point 600000 400000 200000 0 2005 2005 2006 2006 2007 2007 2008 2008 2009 2009 2010 2010 2011 2011 2012 2012 2013 2013 PC Notebook Smartphone Tablets *Qualcomm, 2012
  • 14. Smarter Decisions Based on Data 800.00 700.00 735 600.00 500.00 400.00 300.00 200.00 158 100.00 111 132 104 0 Transport Rent & Communications Clothing & Homeware Alcohol Gambling When we say we spend $ 100, we actually spend... *Australian Productivity Commission, 2012
  • 15.
  • 16. Decline and Growth of US Microbreweries 2,000 1,714 1,429 1,143 857 571 286 0 1900 1910 1919 1930 1936 1940 1950 1960 1970 1980 1990 2000 2010 *Brewers Association, 2001, Boulder, CO
  • 17. Who is Anders? Anders Sorman-Nilsson (LLB MBA) is the founder of Thinque - a strategy think tank that helps executives and leaders convert disruptive questions into proactive, future strategies. As an Australian-Swedish futurist and innovation strategist he has helped executives and leaders on 4 continents map, prepare for, and strategise for both foreseeable and unpredictable futures. Since founding Thinque in 2005, he has worked with and spoken to clients like Xerox, Apple, Johnson & Johnson, Cisco, Eli Lilly, SAP, IBM, ABN Amro Bank, Commonwealth Bank, McCann Erickson and BAE Systems, across diverse cultural and geographic contexts.  Anders is an active member of TEDGlobal (Oxford 2009 / Edinburgh 2011), has keynoted at TEDx, guest lectured at University of Technology Sydney Business School, and Anders is on the prestigious 2013 Million Dollar Roundtable roster. He is a member of the University of Sydney Global Executive MBA cohort, and has completed executive education at Stanford University and the Indian Institute of Management, Bangalore.
  • 19. Testimonials “There are those special moments when the right ideas and the right people collide to make magic. This is one of those times. I want to say a HUGE THANK YOU for all your work to make the Senior Director Conference both an engaging experience, and a catalyst for change.” CMO Asia, Fortune 500, Pharmaceutical Industry “Anders provided an engaging and energetic presentation of real and relevant information to the business that could be used in all areas across the business both now and moving into the future.“ Head of Regional Portfolio Management Asia, Fortune 500, FMCG  “Anders' presentation style and fresh content were an excellent and inspirational start to our Summit. It resulted in only positive feedback from the audience. Anders is very professional and a brilliant thinker and communicator!” Management Consultant, Fortune 1000, Banking Industry