1. © 2014
SOCIAL MEDIA MARKETING MADE SIMPLE

2. © 2014
Shayne Spencer
President
Think Work Media
picture
here
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email:
Facebook.com/thinkworkmedia
Twitter.com/thinkworkmedia
Linkedin.com/shaynejspencer

3. © 2014
Grow with Constant Contact
Get results fast, with affordable, easy-to-use engagement marketing
tools and free coaching.
Send personalized
email newsletters and
expand your audience
with our list-building
tools.
Manage your events
online: send invites,
create an event
homepage, and
promote registration.
Turn fans into customers
with coupons, downloads,
and contest on Facebook
and get new likes and
email sign-ups.
Reward loyal customers
with shareable local deals
and capture contact
info every time
you sell.
Get found by millions
online and manage
your business info
across the web, all
from one place.
Transform your
communications into
conversations with
online surveys and
polls.
Email Marketing EventSpot Social Campaigns SaveLocal SinglePlatform Online Survey

4. © 2014
agenda
• why use social media?
• what’s right for my business?
• what do I do next?
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5. © 2014
Facebook LinkedIn InstagramTwitter Pinterest
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why use social media?
Google+

6. © 2014
social media is the new word-of-mouth
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social media marketing
leads to…
• new customers
• repeat business
• referrals

7. © 2014
social media endorsements = ROI
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Source: Hubspot, January 2012
likelihood of purchase
when referred by social media
more likely if not
referred
more likely if
referred
71%
7%

8. © 2014
© dennis nations 2011
concerns? you’re not alone…
social media looks really
interesting, but…
I’ll never have millions of customers…
using new marketing tools
sound great, but…
I will never write thought leadership articles….
reading what’s being said
sounds useful, but…
I’ll never have a dedicated staff to do it right…
I hear about new tools and
networks everyday, but…
I just don’t have the time to stay current…
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9. © 2014
what you do have is powerful…
loyal, happy customers
an excellent customer
experience
interesting and important
things to say!
© dennis nations 2011
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10. © 2014
your contacts want to keep in
touch, but on their terms
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add social icons to email
campaigns to define your
audience’s preferred channels
discover preferred channels
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11. © 2014
Facebook LinkedIn InstagramTwitter Pinterest
what’s right for my business?
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Google+

12. © 2014
1,000,100,000
active users
522,000,000
daily users
why create a
business page?
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Source: Facebook

13. © 2014
tips for your
business page
 post relevant content: comments,
photos, videos
 use your page to help answer fan
questions
 have fun!
 make settings public so customers
and prospects can find you
 use as an alternate landing page
for your email
 add an email signup form right on
your Facebook page
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14. © 2014
post + video = 100% more engagement
GOT PICS?
post + picture = 120% more engagement
post + photo album = 180% more engagement
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Source: Facebook, “Best Practices for your Page and media
strategy” (March 2012)
38%

15. © 2014
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how can Facebook help your business?
 drive traffic to
your website
 customer
service
 engagement
 reviews/word
of mouth

16. © 2014
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17. © 2014
288,000,000
active users
88%
follow at least one brand
should I be using
Twitter?
17
Source: Global Web Index (February 2013)
Source: TechCrunch (October 2012)

18. © 2014
tips for
using Twitter
 share links to interesting
content & ask for feedback
 tweet a survey or poll
 send direct messages (DMs)
 retweet content from people
you are following
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19. © 2014
how can Twitter help your business?
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 promote your
products/services/events
 share news coverage
 customer service
 build relationships through
retweeting and promoting
others

20. © 2014
83%
of B-2-B marketers are using LinkedIn
33% | 52%
Nonprofits and Associations
using LinkedIn
should I be using
LinkedIn?
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Source: Content Marketing Institute (October 2012)
Source: Nonprofit Social Network Survey Report

21. © 2014
tips for
using LinkedIn
 manage your professional contacts and
relationships
 find individuals you know in a
professional capacity
 promote your products and services
 participate in discussions; recruit
attendees to your events
 invite people to join your mailing list
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22. © 2014
how can LinkedIn help your business?
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 inform about what you do
 share your expertise
 promote your
products/services
 build relationships

23. © 2014
10,400,000
active users
21%
of users purchased something they saw on Pinterest
should I be using
Pinterest?
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Source: Customer Magnetism (May 2012)
Source: PriceGrabber (April 2012)

24. © 2014
tips for
using Pinterest
 create a Pinterest business page
 pin your content & link to your website
 pin others’ content
 share interesting images related to your
business
 ask people to share your pins
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25. © 2014
how can Pinterest help your business?
 engagement
 customer research
 drive users to your
website
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26. © 2014
100 million
monthly active users
40 million
images are uploaded every day
should I be using
Instagram?
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Source: Instagram
Source: WebHostingBuzz (March 2013)

27. © 2014
tips for
using Instagram
 tell your story visually
 photo types: beautiful imagery or
humor
 watch your frequency
 account name should be the same
as your Twitter handle
 use hashtags
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28. © 2014
how can Instagram help your business?
 engagement
 customer
service
 promotion
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29. © 2014
343 million
monthly active users
5 billion times
is how often the Google +1 button
is used per day
should I be using
Google+?
29
Source: GlobalWebIndex (February 2013)
Source: PRDaily.com,

30. © 2014
tips for
using Google+
 share your posts publicly
 organize your followers
with circles
 share strategically
 try a hangout
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31. © 2014
how can Google+ help your business?
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 SEO value
 visual showcase
 multimedia
 talk directly with
customers

32. © 2014
what do I do next?

33. © 2014
look professional
 complete your
business profile
 brand your presence
 add starter content
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34. © 2014
look professional
 complete your
business profile
 brand your presence
 add starter content
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35. © 2014
kickstart growth: use your email list
 announce your new
presence in your
newsletter
 include standard links in
every email
 include social media
sign up icons in every
email
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36. © 2014
starter content
 information, tips, and practical advice
 questions asked by your customers
 links to:
− archived newsletters; event home and
registration pages
− polls and surveys
− blogs (yours and others’); websites (yours,
and others in your area of expertise)
− thought-provoking discussions that inspires
dialogue
− relevant videos, photos, podcasts
− interesting content that you find
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37. © 2014
make content shareable
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use the Share Bar in your
emails – make it easy for
readers to share
on social media

38. © 2014
content reuse: Manchester Animal Shelter
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39. © 2014
 focus on the content:
share knowledge so
people care
 trade useful
information for
attention
 inspire trust by filtering
the noise
social media “do”: be the expert
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40. © 2014
social media “don’ts”
what NOT to include in your
Facebook, Twitter, and
LinkedIn Updates.
 don’t pitch.
 don’t overtly self-promote.
 don’t offer incentives to get
reviews or sharing.
 don’t stray from your areas of
business into: personal
information, politics, sports,
religion, etc.
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41. © 2014
address and encourage “positivity”
 positive comments are an
opportunity – spread the message
 respond…say “thank you”!
 answer questions
 share comments through other
marketing channels
 consider rewarding “positive
posters”
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42. © 2014
turn negativity around…
 always reach out to
the customer.
 let your network know
that you are
addressing the issue.
 always seek to satisfy
and delight, not
defend.
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43. © 2014
what should I monitor?
categories,
topics,
keywords
similar
companies
your
brand
experts +
influencers
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44. © 2014
Hootsuite
tools to manage + monitor
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45. © 2014
Google Alerts
tools to manage + monitor
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46. © 2014
next steps…
constantcontact.com » Resources » Learning Center
free social media webinars
constantcontact.com » Resources » Local Learning
Grow Your Business with Email
and Social Media workshop
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call a coach at 855.825.0404
any questions?

47. © 2014
Marketing Hotline
Every Friday 1-3pm
Ask any question to the hashtag
#AskTWM
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