Social Media and Your Brand
Social media is an integral part of any marketing strategy. It can help you share content, ignite relationships, and connect with others. Whether you’re an individual, a business or a nonprofit this session will outline the process and tools you’ll need to develop and implement an actionable strategy by harnessing the power of social media. Perfect for those who have their profiles set up, but don’t know what to do with them.
In this interactive session, Stef will outline:
• How to think about your brand, through the eyes of the people you want to connect with
• Outline key ‘next level’ benefits of major social media: Facebook, Twitter, LinkedIn, google+, YouTube, and Foursquare
• Overview of several AFFORDABLE social media tools: Hootsuite, Sprout Social, native posting
• Steps to implementing and maintaining your social media presence, including an overview of analytics
More than a tweet, less than a blog - social-focused, follow favorites\n
It will also allow you to follow along with your industry, engage with customers one-on-one, track your competitors, stay up-to-date on current trends and breaking news (Las Conchas fire #NMfire)\n
If I had to skip one, it would be twitter\nFacebook - community, contests, customer profiles\nYouTube - How-To videos, contests, product reviews\nTwitter - listening, customer service, foursquare, giveaways\nFoursquare - twitter, specials, tips\n
Facebook - Events, Causes, Stories, sponsors, donors\nTwitter - Listening, community involvement, rewarding/thanking donors, call for volunteers\nBlog - Featured donors & sponsors, impactful stories, volunteer profiles, meet the staff\n
Manage it while at the hostess stand\nFacebook - Promotions, community events, dishes/pairings, staff\nTwitter - Listening, customer service, foursquare, coupons\nFoursquare - twitter, specials, tips\nTumblr - foodie porn! recipes, behind the scenes\n
Facebook - friends, passions/causes\nTwitter - listening, lead development, connections/events, industry news\nFoursquare - community involvement, tips for friends\nLinkedIn - connections, recommendations, groups, job opportunities\n
Twitter - Listening, customer service, thought leadership, connections/events\nLinkedIn - connections, groups/leadership\ngoogle+ - Thought leadership, connections, industry connections\nCorporate blog - thought leadership, industry respect, build loyal followers, biz development\n
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Seesmic - Twitter, Facebook, LinkedIn & Salesforce Chatter\nRadian6 - owned by Salesforce, comprehensive social brand management,\nSocial Office Suite - power users, Twitter, Facebook, & more\n
Mention Klout Score & Proskore (topics of influence, comparison, social graph)\n