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Social Branding

    Stef Miller
     @supahstef
   #sm #marketing
Tweet

“Early a.m. presentation with
@NewMexicoAMA Java Talk on
Social Media with @supahstef
#sm #marketing”
Social Media and Your Brand
Tip #1

This isn’t about you.
It’s about them.
Audience

1: Who are you going
to share with?
Audience

2: Why are you
sharing with them?
Audience

3: Why do they care?
Audience

4: What do they get
out of it?
Audience

5: Would they share
your story?
Audience

6: Would you share
their story?
Informed Strategy

What you share should
reflect why you share.
Always.
Tip #2

Stop talking to people,
share with them.
Social Media

What you want to
share will determine
where you share it.
Social Media

Blog       Google+
Facebook   YouTube
Twitter    Foursquare
LinkedIn   Tumblr
Social Media and Your Brand
Social Media and Your Brand
Social Media and Your Brand
Social Media and Your Brand
Social Media and Your Brand
Social Media and Your Brand
Social Media and Your Brand
Tip #3

Social media is about
connection, so make it
meaningful.
Profile #1
Car Repair Shop
Facebook
Twitter
YouTube
Foursquare
Profile #2
Nonprofit
Facebook
Twitter
Blog
Profile #3
Local Restaurant
Facebook
Twitter
Foursquare
Tumblr
Profile #4
Business Professional
Facebook
Twitter
Foursquare
LinkedIn
Profile #5
C-Level Executive
Twitter
LinkedIn
google+
Corporate blog
Tip #4

Social media is not just
for fun, so let people
do it. But, give them
guidelines.
Social Media Policy

•Define  the value
•Who policy applies to
•Give examples
•Outline repercussions
Social Media and Your Brand
Social Media and Your Brand
Social Media and Your Brand
Social Media and Your Brand
Social Media and Your Brand
Find the Right Tool

•Hootsuite Free/$6
•Sprout Social $9/$50
•Native   posting
Analyze
•Engagement        levels
•Followers (demographics)
•Website traffic
•Clicky (visitor action)
What’s Next?

1 Audience 5 Content
2 Strategy   6 Connection
3 Budget     7 Analyze
4 Calendar 8 Optimize
Have Fun!

1 Scoville
2 Instagram
3 StumbleUpon
4 Foodspotting
think. create. share.

       Stef Miller
         @supahstef
     stef@thinktapp.com

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Social Media and Your Brand

Notas do Editor

  1. \n
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  5. Where do they live?\nHow old are they?\nWhere do they work?\n
  6. \n
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  14. A little more detail on Facebook, Foursquare & TumblrWho is familiar with each? Are you on any?\n
  15. Customer Acquisition (reward newcomers) \nCustomer Retention (reward loyalty)\n
  16. \n
  17. \n
  18. \n
  19. More than a tweet, less than a blog - social-focused, follow favorites\n
  20. It will also allow you to follow along with your industry, engage with customers one-on-one, track your competitors, stay up-to-date on current trends and breaking news (Las Conchas fire #NMfire)\n
  21. If I had to skip one, it would be twitter\nFacebook - community, contests, customer profiles\nYouTube - How-To videos, contests, product reviews\nTwitter - listening, customer service, foursquare, giveaways\nFoursquare - twitter, specials, tips\n
  22. Facebook - Events, Causes, Stories, sponsors, donors\nTwitter - Listening, community involvement, rewarding/thanking donors, call for volunteers\nBlog - Featured donors & sponsors, impactful stories, volunteer profiles, meet the staff\n
  23. Manage it while at the hostess stand\nFacebook - Promotions, community events, dishes/pairings, staff\nTwitter - Listening, customer service, foursquare, coupons\nFoursquare - twitter, specials, tips\nTumblr - foodie porn! recipes, behind the scenes\n
  24. Facebook - friends, passions/causes\nTwitter - listening, lead development, connections/events, industry news\nFoursquare - community involvement, tips for friends\nLinkedIn - connections, recommendations, groups, job opportunities\n
  25. Twitter - Listening, customer service, thought leadership, connections/events\nLinkedIn - connections, groups/leadership\ngoogle+ - Thought leadership, connections, industry connections\nCorporate blog - thought leadership, industry respect, build loyal followers, biz development\n
  26. \n
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  30. \n
  31. \n
  32. \n
  33. Seesmic - Twitter, Facebook, LinkedIn & Salesforce Chatter\nRadian6 - owned by Salesforce, comprehensive social brand management,\nSocial Office Suite - power users, Twitter, Facebook, & more\n
  34. Mention Klout Score & Proskore (topics of influence, comparison, social graph)\n
  35. \n
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  37. \n