Mais conteúdo relacionado Semelhante a Soc medbranding (20) Soc medbranding14. It is hard hard work. Get ready for the hustle #truth 24. How do you make people think you are valuable? -> 25. How do you make people feel you are awesome? <- 28. Choose the tools Where are you already? Leverage Where do customers exist ? Target What are your needs? Formats 29. value twitter facebook Homebase HOMEBASE LISTENING Rss, searches, alerts youtube blogs About conversations connections Google profile flickr Linkedin TRUSTED AND AUTHENTIC BRAND Soc Branding FRAMEWORK 32. Monitor your brand RSS is your friend Google Alerts Twitter search Social Mention SEOMoz Rowfeeder 35. Having problems? Core product issue? Core personality issue? Full of yourself? Misfiring/target issues? ADD? Trying too many things? Consistency 37. DOING BRANDING RIGHT Have a good core product Know yourself Have a plan Choose the tools Have a homebase Never forget the people. It is always the people. Be consistent Give WAY more than you ASK Leverage where you can Monitor your brand Measure your brand 41. 2. With Social Media, you control your brand less than you ever did 42. 3. Social Media = Inbound marketing Cannot control the message, you can only shape it 45. Social Media lets you build a brand that is *APPi* Authentic Powerful Influential Portable Extremely powerful for small businesses and individuals 46. Social Media lets you build a brand that is *APPi* Authentic Powerful Influential Portable Extremely powerful for small businesses and individuals 48. The OPEN brand by Resource INTERACIVE On-Demand Personal Engaging Networked Notas do Editor You can only influence What makes you remarkable, portableCannot take yourself away – so you might as well settle in on what is awesome. Ask friends authentic Share knowledge, blog, make connections etc care