Laia Lloret Devesa / Mikel del Rio Vera The project try to use the sinergy of people that use new tecnologies for help people by creating a plataform based on a game. The big and small companies invest a lot of millions on marketing. The idea consist on convice these companies to invest the marketing money in the Human Heroes game. The game is like a virtual society where users make a digital life. So there will be shops like in the real life, the shops with the new products and services of the companies that collaborate (they marketing is in the game! ). How can users win the money of the companies and what can they do with it? People create a profile which to play and act in a digital world where there are three parameters per user in Human Heroes: life, ficticius money and real money. Doing services in the digital community and growing the land, the player will win ficticius money to buy products or food in the digital shops. These products (companies digital products!), will be for customise the avatar or food to have more life (if the avatar dead, the player will have to start again). At the moment that the user “click” on the brand’s virtual shops, the company of this shop gives to the player a insignificant quantity of real money (the money that the company has invest!). So if a community plays to the game, people will win a lot of money. But the money only can be used for a specific action: Donate to a NGO. Good actions in the real life have got benefits in the digital world. When there is a disaster the player can donate the quantity he/she wants, and depending on this quantity, the player could have the opportunity of select a dress and a superheroe power to continue playing in Human Heroes.

1. VALENCIA

2. Laia Lloret Devesa
Mikel Del Rio Vera

4. A GLOBAL SERVICE FOR A GOOD CAUSE

5. A GLOBAL SERVICE LIKE AN ON-LINE
GAME BASED ON THE PUBLICITY OF
BIG CORPORATIONS

6. A lot of bad accidents
on the world.

7. People see all of them
on tv…and what ?

8. They can connect to
the Human Heroes
game platform.

9. A lot of people a round
the world…

10. Big and small
companies invest a lot
of millions on publicity.

11. So they’ll invest less
money, and they’ll put
it in the platform.

12. The publicity appears
in the game like virtual
shops for users.

13. THE MONEY IS FOR THE USERS !!!

14. So all the money they win…

15. It’ll be destinate ONLY for…

16. Buy CHEAPER
products and services
of the companies…

17. And distribute to the NGO activities at the accident.

19. WHAT DOES THE GAME INVOLVE ?

20. You’ll customise your avatar, starting
with a basic house and amout of money.

21. There are THREE important parameters:
- Real money
- Ficticius money
- Life indicator

22. You can do it to get MORE FICTICIUS MONEY
you’re going to use for buy in the game.

23. When you “CLICK”
on the brand’s
virtual shops in the
game, you’ll get
MORE REAL
MONEY.

24. When you “CLICK”
on a virtual shop of
the game, you’ll
have more real
money.
THE MONEY THAT COMPANIES INVEST
ON HUMAN HEROES !!

25. And when you buy food
or a product for customise
your avatar, you’ll have
LESS FICTICIUS
MONEY, and MORE LIFE
in the game.

26. WHEN THERE IS A DISASTER…

27. DISASTER ! !
You can SEND THE REAL MONEY you´ve
earned to a NGO.

28. A GOOD ACTION ON THE REAL WORLD,
HAS GOT BENEFITS IN HUMAN HEROES…

29. You’ll have the possibility of
SELECT A POWER for your
avatar and win MORE FICTICIUS
MONEY DEPENDING on the
quantity of your donation.

30. THE GOOD ACTIONS AND THE GAME
NEED TO CONTINUE…