1. The document discusses a Thai social media campaign called "thumbsuper" where users give virtual thumbs up to encourage local startups and technology news sites. 2. It notes that over 1,500 people participated in the first campaign, sharing news on sites like thinkcamp, Blognone, and manager.co.th. 3. The document suggests ways to improve the campaign, such as creating categories for types of startups, encouraging users to follow 10 sites, and using calls to action to get more people involved.