4. Branded Content
Form
• Video
• Social
• Editorial
Distribution
• Television
• Film
• Social
Channels
• Web
Channels
Intent
• Entertain
• Inform
• Create
Affiliation
6. CW#1
• Integrations are non-working media dollars
• We don’t know how well it works
1 + 1 = 3
7. CW#2
•Audiences don’t like brands
in their entertainment
In fact, they do! Especially if it makes
show authentic or more interesting
8. Branded Content Checklist
Is it a good-fit integration and add value?
―Does it work as a stand alone?
―Does it transcend the category?
Is it shareable
―Consumers are the new media network. They
share and distribute.
Do you have good partners?
―Identify shared goals
―Not just a tactic, but a springboard
18. Survive and Drive
Sweepstakes
AMC The Walking Dead Channel
Paid Media Support
Story Sync
Second Screen
Tucson VLP on
HyundaiUSA.com
AMC Walking Dead
Social Promotion
Hyundai Social Promotion
with Paid Media Support
The Walking Dead
TV Show
22. We kept the momentum and conversation going
Between Season 2 and Season 3, we partnered with Robert Kirkman to
create “Hyundai Undead” 360 program
• Kirkman designed a custom Hyundai Elantra Zombie Survival Machine
• First unveiled in The Walking Dead comic book #100
23. We kept the momentum and conversation going
• Physical version unveiled at San Diego Comic Con press event
• Hyundai generated 500MM+ impressions
• Continued association with the Walking Dead during off-season